1. JAIME L. OTTINGER
Jaime.Ottinger@gmail.com
Home (212) 696-0405
Mobile (973) 953-1422
Haddad Brands, Childrenswear licensing partner for Nike, Converse & Levi’s, New York, NY January 2012-Present
Director, Global Sales & Merchandising
Integral role in developing, growing and integrating all facets of global wholesale division; current distribution in over
50 countries and wholesale revenues of $130M.
Cultivate and maintain strong effective relationships with distributors in 25+offices.
Manage communication feedback between distributors and internal cross functional team including finance, design,
brand management, marketing and production.
Drive and generate international strategy for Haddad, aligned with specific brand priorities. Manage sales tracking
and projections in order to execute strategy set by management team.
Adept at analyzing global markets and delivering strong performance results through research and travel to key
markets, and learnings from successful North American business.
Partner with design and brand management teams to ensure line plan aligns with regional needs, while initiating and
helping oversee the development of any SMU in order to maximize specific regional sales opportunities.
Direct assortment planning by region to ensure alignment to brand stories.
Partner on seasonal calendar alignment between internal, distributors and licensors.
Organize and lead twice yearly internal sales market meeting, incorporating all brand elements, for 25 distributors, in
additional to attending licensor meetings of the same function as required.
Responsible for creating all tools to track orders, from system entry to post mortem reporting.
Established organizational chart and job descriptions to set up Global Sales department, totaling 6 employees.
A/X, Armani Exchange, New York, NY June 2003-December 2011
Senior Manager, Global Merchandising January 2011-December 2011
Financially responsible for developing, selling and delivering the women’s product line to 130 doors in over 25 countries.
Developed and purchased seasonal product assortment ensuring line meets prior years sales, productivity and new product trends.
Identify and developed product strategies in order to drive the seasonal business and brand positioning.
Liaise with US merchant team to ensure the business plan align with market needs.
Communicated with top markets pre-season, in-season, and post in order to react to sales. Ensured marketing, visual and
promotional tools are being provided
Researched and identified regional trends, customer base, local sensibilities and market awareness.
Senior Merchandise Manager, Women’s Knit, Sweater and T-shirts March 2010-January 2011
Financially responsible for three divisions (Knits, Sweaters, and Tees) which generated $70M in retail sales across 80 domestic
locations.
Developed retail strategy, by region/country, for global Women’s Knit, Sweater and T-shirt departments.
Responsible for establishing and maintaining core business that had a 40% increase over LY.
Worked with planner to create monthly/quarterly/yearly retail plans. Monitor performances versus plans and budgets.
Created promotional, markdown and open-to-buy strategies on a bi-weekly basis.
Traveled domestically and overseas to attend fabric shows, factories and trend shopping.
Train, develop and manage two direct reports.
Merchandise Manager, Women’s Knit, Sweater and T-shirts March 2006-March 2010
Financially responsible for three divisions which generate $65 million in retail sales across 67 domestic locations.
Drove monthly/quarterly/yearly retail plans with planning counterparts.
Edited and merchandised product lines based on developed line plans, past style history analysis, and current/future marketplace
trends.
Monitored open to buy to identify business opportunity, risks to sales and margin. Provide objective analysis in pricing,
markdowns and IMU targets.
Continue to grow and monitor core business based on past success and future opportunity. Introduced women’s core knit
strategy, which initially drove an increase of 20% in retail sales.
Previously served as Associate to Coordinator from March 2006-June 2003 with subsequent promotion to Manager with the
autonomous responsibility of running departments highlighted above.
EDUCATION: American University,
Bachelor of Arts Degree, School of Public Communication
WORK EXPERIENCE
245 East 25th
Street
New York, NY 10010