Debbie Weil's keynote for IIR's The New Media Event in Dubai (Dec. 14, 2008). (Some) slide design by Ethos3.com.

1. What’s your
Digital
Footprint?
Footprint image courtesy of Dell’s digitalnomads.com

2. Circ of NYTimes
steadily declining...
now about 1 million

3. So where is
everybody?

4. Several hundred million
searches a day on Google

5. What’s your
Digital
Footprint?

6. Is this a
completely new
world?
No, but...

7. Consumers are now in control of your brand

9. Speak
in a
human voice

10. Listen
to your
customers

12. One of the reasons I began paying such attention to detail
was due to an experience I had when I was in college...

13. One of the reasons I began paying such attention to detail
was due to an experience I had when I was in college...
I was working back in the kitchen...
Cleaning out the deep fat fryers

14. One of the reasons I began paying such attention to detail
was due to an experience I had when I was in college...
I was working back in the kitchen...
Cleaning out the deep fat fryers
I accidentally poured soapy water, instead of oil,
into the top of the fryer...

15. One of the reasons I began paying such attention to detail
was due to an experience I had when I was in college...
I was working back in the kitchen...
Cleaning out the deep fat fryers
I accidentally poured soapy water, instead of oil,
into the top of the fryer...
368 comments

16. One of the reasons I began paying such attention to detail
was due to an experience I had when I was in college...
I was working back in the kitchen...
Cleaning out the deep fat fryers
I accidentally poured soapy water, instead of oil,
into the top of the fryer...
368 comments

17. Meet
John

18. New York

20. Director of
Marketing

28. Problem

30. One-way
conversations.

31. John is
stuck in
corporate
think...

32. No
Digital
Footprint

33. John...
Doesn’t exist...

34. John,
Meet
Samantha.

35. New York

37. Director of
Marketing

47. Teaching her company
how to listen

48. Two-way
conversations.

49. She’s leading
a tribe

52. samantha
samantha
samantha

53. samantha

54. samantha

56. Creating a
digital
footprint
for herself AND her company

57. and... a
portable
personal brand

58. Real
Examples

64. viral video

67. Blendtec’s
viral video
campaign

71. the new
customer
service

76. Email us and we’ll figure it all out for
you We_Can_Help@comcast.com

78. market
with content

90. I wanted to provide an
update...

91. I wanted to provide an
update...
Handling 500 calls every 30
minutes...

92. I wanted to provide an
update...
Handling 500 calls every 30
minutes...
global recall... 84,000 orders... full speed
ahead

93. dell.com/twitter

97. Transparency = Trust

98. You.

99. Personal Brand?

100. Fear?

101. Risk?

102. Cultural?

103. Play with the
free tools.

104. Subscribe to
conversations

105. news alerts

106. Chatter about Nakheel property development’s $20M
fireworks to open Dubai’s newest resort, Atlantis

107. Use Twitter search

108. Start a
blog

112. Manage your
Digital
Trail

113. Thank you

114. www.debbieweil.com
debbie.weil@gmail.com
Follow me on @debbieweil