What’s your Digital Footprint? Footprint
image courtesy of Dell’s digitalnomads.com

Circ of NYTimes steadily declining...
now about 1 million

So where is
everybody?

Several hundred million searches a
day on Google

What’s your
Digital
Footprint?

Is this a completely new
world? No, but...

Consumers are now in control
of your brand

Speak
in a
human voice

Listen
to your
customers

One of the reasons I
began paying such attention to detail was due to an experience I had when I was in college...

One of the reasons I
began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers

One of the reasons I
began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer...

One of the reasons I
began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer... 368 comments

One of the reasons I
began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer... 368 comments

Meet
John

New York

Director of
Marketing

Problem

One-way
conversations.

John is stuck in corporate
think...

No
Digital
Footprint

John...
Doesn’t exist...

John,
Meet
Samantha.

New York

Director of
Marketing

Teaching her company how to
listen

Two-way
conversations.

She’s leading
a tribe

samantha
samantha
samantha

samantha

samantha

Creating a digital footprint for
herself AND her company

and... a
portable
personal brand

Real
Examples

viral video

Blendtec’s
viral video
campaign

the new
customer
service

Email us and we’ll figure
it all out for you We_Can_Help@comcast.com

market
with content

I wanted to provide an
update...

I wanted to provide an
update... Handling 500 calls every 30 minutes...

I wanted to provide an
update... Handling 500 calls every 30 minutes... global recall... 84,000 orders... full speed ahead

dell.com/twitter

Transparency = Trust

You.

Personal Brand?

Fear?

Risk?

Cultural?

Play with the
free tools.

Subscribe to
conversations

news alerts

Chatter about Nakheel property development’s
$20M fireworks to open Dubai’s newest resort, Atlantis

Use Twitter search

Start a
blog

Manage your
Digital
Trail

Thank you

www.debbieweil.com debbie.weil@gmail.com Follow me on
@debbieweil