Advertisement
Check these out next
What's Your Digital Footprint?
Dec. 14, 2008•0 likes•8,153 views
29 likes
Be the first to like this
Show More
views
Total views
0
On Slideshare
0
From embeds
0
Number of embeds
0
Report
Technology
Business
Debbie Weil's keynote for IIR's The New Media Event in Dubai (Dec. 14, 2008). (Some) slide design by Ethos3.com.
Debbie WeilFollow
Author, Book Coach, Publisher, coast of Maine & Brooklyn, NY at Voxie MediaAdvertisement
Advertisement
Advertisement
Recommended
Workshop campaignsCommercialBreak
The Road to Success for 2010Trinity Blu*** Don't Thank Me for Viewing Shows....but Rather, Pay It Forward :))***
The most powerful thing on earth: not telling people what to do.Polle de Maagt
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...Polle de Maagt
How to embrace innovationMike Cassidy
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1] Technofutur TIC
What's Your Digital Footprint?
- What’s your Digital Footprint? Footprint image courtesy of Dell’s digitalnomads.com
- Circ of NYTimes steadily declining... now about 1 million
- So where is everybody?
- Several hundred million searches a day on Google
- What’s your Digital Footprint?
- Is this a completely new world? No, but...
- Consumers are now in control of your brand
- Speak in a human voice
- Listen to your customers
- One of the reasons I began paying such attention to detail was due to an experience I had when I was in college...
- One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers
- One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer...
- One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer... 368 comments
- One of the reasons I began paying such attention to detail was due to an experience I had when I was in college... I was working back in the kitchen... Cleaning out the deep fat fryers I accidentally poured soapy water, instead of oil, into the top of the fryer... 368 comments
- Meet John
- New York
- Director of Marketing
- Problem
- One-way conversations.
- John is stuck in corporate think...
- No Digital Footprint
- John... Doesn’t exist...
- John, Meet Samantha.
- New York
- Director of Marketing
- Teaching her company how to listen
- Two-way conversations.
- She’s leading a tribe
- samantha samantha samantha
- samantha
- samantha
- Creating a digital footprint for herself AND her company
- and... a portable personal brand
- Real Examples
- viral video
- Blendtec’s viral video campaign
- the new customer service
- Email us and we’ll figure it all out for you We_Can_Help@comcast.com
- market with content
- I wanted to provide an update...
- I wanted to provide an update... Handling 500 calls every 30 minutes...
- I wanted to provide an update... Handling 500 calls every 30 minutes... global recall... 84,000 orders... full speed ahead
- dell.com/twitter
- Transparency = Trust
- You.
- Personal Brand?
- Fear?
- Risk?
- Cultural?
- Play with the free tools.
- Subscribe to conversations
- news alerts
- Chatter about Nakheel property development’s $20M fireworks to open Dubai’s newest resort, Atlantis
- Use Twitter search
- Start a blog
- Manage your Digital Trail
- Thank you
- www.debbieweil.com debbie.weil@gmail.com Follow me on @debbieweil
Advertisement