Winterval is a Christmas festival held in Waterford City, Ireland from November to December each year. It had over 250,000 attendees in 2012, with activities focused on families and children. The festival utilizes the medieval streets and historic buildings to provide cultural experiences. It features activities, entertainment, food, and over 60 retail shops. Surveys found high satisfaction rates, with most respondents saying they would return next year.

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4. • Winterval is a Christmas Festival based in Waterford City which runs from November
31st December 2013.
• Winterval is Irelands only Nordic style themed Christmas festival and boasts an 86%
satisfaction rating *
• Winterval utilises the medieval streetscape of Waterford with viking, medieval and
other heritage buildings to provide a family and cultural Christmas experience.
• The theme of the festival is the magic of Christmas for children of all ages with a
strong emphasis on excellent engaging free activities.

5. • Over 250,000 attendance during Christmas period 2012 with a bias to young families and children
• Winterval offers both a social and cultural dimension with use of some of the oldest buildings in
the state - Reginald’s Tower, Greyfriar’s Church
• Winterval hosted over 60 retail cabins providing crafts, christmas novelties and food and sweet
offerings
• Winterval’s activities are located around Ireland’s original Viking settlement, referred to as the
‘Viking Triangle’ which includes the new Medieval Museum of Treasures

6. Age demographic: 34% aged 16 – 34yrs
39% aged 35 – 44 yrs
27% aged 45yrs +
Satisfaction Rating - 86% expressed high satisfaction with the festival
- 91% would recommend a friend to visit
- 92% expressed their desire to return in subsequent years
* Results based on a ten day survey during the inaugural Winterval Festival 2012
* 74% of survey respondents were female
* 1,300 cohort targeted with 497 full respondents

7. - 71% of visitors from Munster *
- 27% of visitors from Leinster *
- 2% of visitors from other regional counties/countries *
- 41% declared Winterval the reason for visiting the city *
- 8% declared they were staying at least one bed night *
- 3,300 Children visited Winterval through organised school outings
* Collated from two survey results

8. • 38,453 annual unique visitors to the website
• Key site traffic across the festival period Nov – Jan
• PR value 2012 - €1.2 million (Advertising Value Equivalency)
• 12,700 Facebook followers
• Winterval 2013 Mobile App presently in development
• Twitter and SEO Campaign in planning for 2013

9. • Integrated heavyweight campaign with national press and radio partnership strategy
planned to enhance 2013 coverage and awareness.
• Extensive door to door distribution with over 150,000 Winterval brochures delivered
through national press and 20,000 through regional press.
• Increased online activity planned to direct website traffic including online marketing
(PPC, banner advertising) and social media marketing.
• Recurring online activity to increase database numbers in order to directly
target Winterval customers/visitors.
• Development of the Winterval site enhancing the user friendly and interactive
experience.

10. • 200 Volunteers to provide on street stewarding and directional services
• Trained ‘Waterford Ambassadors’ ready to meet and greet visitors on street and
give valuable help in tourism and recreational recommendations
• Winterval receiving full support from all retail, state tourism and public bodies
• Voluntary medical assistance on standby
• Additional live Street Music and Entertainment in planning stage

11. • Opportunity to associate your brand with Ireland’s premier
Christmas experience of the year.
•Winterval 2012 generated cumulative national PR value of
1.2 million euro
• Excellent visibility and awareness for your brand through our
website, brochure and collateral, social media, ezines and
advertising.
• Corporate entertainment opportunities with facilities on hand.
• Opportunity to leverage your association through your own
marketing activities

12. Headline Events
Event Partners:
Santa's Grotto, Toy Museum , Artisan Food Market, Yule Viking Village, Georgian Christmas at Bishop's
Palace, Panto at the Theatre Royal, Winterval at Garter Lane.
Product Partners:
Giant Post Box, Helter Skelter, Animal Farm, Enterprises Village, Gluhwein, Hot Chocolate and
Movies at The Reg, A Polish Christmas, Glass making House of Waterford Crystal, Craft Workshops
Children's storytelling at Reginald's Tower, Christmas Treasure Hunt at City Square and Puppet Show.
• Winterval Illuminates (Light Show)
• Waterford on Ice
• Winterval Express Train
• Christmas Carousel
• Christmas Market

13. • Sponsorship at Winterval is not a cost – It is an investment in positively positioning
your business in the minds of your present and future customer base
- 2012 national advertising value equivalency = €1.2 million euro
• Winterval delivers both the family audience and marketing opportunity – household
decision makers are strongly represented
• Sponsorship participation and support for Winterval events can create brand value
associations and recognition across wide target markets and foster strong linkages
to Christmas values
• Christmas and Winterval are about giving freely – those who give shall receive!

14. • We at Winterval would welcome the opportunity to discuss sponsorship activities with
you. Please email info@winterval.ie outlining your possible interest and a member of
our team will contact you soon.
• Many thanks for taking the time to review and we look forward to welcoming you as a
sponsor to Waterford and Winterval 2013 – Irelands Christmas Festival !

15. www.winterval.ie