MWT represents over 600 tourism businesses in Mid and West Wales and works to promote tourism in the region. Annual tourism stats show over 1.9 million overnight domestic trips to Powys and Ceredigion, generating £994 million in annual spending. The #RealMidWales marketing campaign promotes the region's nature, wellbeing, and outdoor activities to visitors within 2-4 hours travel and has seen growth on social media. MWT helps coordinate press visits and media coverage for members.

2. Val Hawkins
MWT Chief Executive

3. Montgomery Canal
An asset for tourism
Montgomery Canal
an asset for tourism

4. Our work……………
Membership Services
We represent tourism sector interests
Mid Wales Marketing & Promotion
Provide advice, help & business support
Deliver projects that support one or more
of the above

5. MWT Tourism
Community,
Stakeholders & Partners
Core membership of 600 + members representing the tourism
sector in Mid & West Coast Wales (Powys, Ceredigion & Southern
Snowdonia):
• Individual tourism business (Accommodation, attractions,
activities, event organisers)
• Commercial organisations including marketing agencies
• Community Tourism Groups & Town Councils
• Strategic Tourism Organisations (National organisations, LA’s)
• Tourism Suppliers

6. Annual Tourism Stats (Powys & Ceredigion 2017 – 19)
Domestic Visitors
• 1.9M overnight trips
• 99K International Visits
• 12.3M Day Visits (13% of All Wales)
• £994M associated annual spend (incl. £326M accommodation related
expenditure)
Ceredigion & Powys compared to all Wales Tourism
• 19% of Wales domestic trips
• 10% International Visits
• 13% Day Visits
• 16% Tourism Expenditure
• Length of Stay 1-3 nights 58% | 4-7 nights 36% | 8+ nights 6%
• Distance Travelled (Day visit) up to 20 miles 42% | 20-40 miles 20%
• 41-100 miles 27%
Seasonality (Domestic)
• Jan – March 11%
• April - June 32%
• July – Sept 36%
• Oct – Dec 21%
Type of Place Visited
• 32% Countryside/Village
• 23% Small Town
• 6% Large Town
• 45% Seaside
Value of Related Expenditure
• Hotel £65M
• Self Catering £80M
• Guesthouse/Farm £62M
• Caravan & Camping £83M
• VRF / second home £36M

7. Twf twristiaeth er budd Cymru.
Grow tourism for the good of Wales.

10. This is Real Mid Wales.
#RealMidWales
Key Themes:
Travel Routes | Nature
Wellbeing | The Outdoors
“ Real Mid Wales is the truly unbranded travel
destination for escapist dreamers”

11. The #RealMidWales message is resonating with first-time visitors.
Target Audience – visitors within 2 -4 hours travel time – aimed at
attracting the more ‘conscious traveler’
Social channels – 28K followers
Visit Mid Wales Facebook, Instagram, Twitter & You Tube
Annual VMW KPI’s (2021)
• Total Users – 1,073,253
• Page views – 11,776,181
• Business Referrals: 140K
Recent media visits organised by MWT:
• Helping to co-ordinate ITV2 Y Caban with locations and activities for filming reality TV show
• Worked with Sarah Baxter for autumn/winter glamping breaks for The Sunday Times
• Working with the assistant travel editor for The Guardian on a future press visit to Mid Wales
• Arranged interview for BBC Radio Shropshire with MWT members

12. Collective print
marketing 2022
Helping businesses to maximise their marketing budget

13. Full brand documents:
www.mwtcymru.co.uk/realmidwales