2. • Introduction
• Hot Spots within Market (Events/Guerrilla
Marketing)– Including Competitor Locations
• Experiential and Event Marketing Opportunities
• Marketing Tactic Options – How We Penetrate the
Market
• Media Mix
• Timeline
• Budget
Overview
3. Introduction
M2W knows your Markets! Over the last 10 years, M2W has worked with MetroPCS
Corporate and Authorized Dealers throughout the US. We know how to get to your desired
demographic and penetrate markets in a mixture of events, guerrilla marketing tactics with a
dash of the perfect media mix. M2W will target St. Louis consumers where they live, work and
play!
4. Walnut Park Neighborhood
The Walnut Park Neighborhood comprises parks, schools, shops and a public transportation system ideal for engaging with
commuters on their way to work and school. Between Lucas and Hunt Road and College Avenue, one will find typical blue
collar neighborhoods, shops, churches and parks.
Nearby Dwight Davis Park features playgrounds, basketball courts, soccer fields, softball and baseball fields and tennis
courts.
5. Forest Park Southeast Neighborhood
Comprising housing, shopping, public transportation and
restaurants, the Forest Park Southeast Neighborhood is ideal for
guerrilla flyering, backpack and bike events. Forest Park Southeast
is less than three miles from the St. Louis Zoo and St. Louis Art
Museum.
Less than four miles from this neighborhood sits the Scottrade
Center, an almost 20,000 seat arena that is home to the NHL’s St.
Louis Blues. This season’s home schedule includes 44 home
games.
6. Botanical Heights Neighborhood
Situated next door to Forest Park Southeast, Botanical Heights boasts 14 parks within one mile, multiple shopping,
restaurants and entertainment venues. Botanical Heights also is less than four miles from Scottrade Center, less
than three miles from St. Louis University and Harris-Stowe State University and is an ideal neighborhood for
guerrilla marketing events.
7. Soulard Farmers Market
Located less than a mile from Anheuser-Busch
Brewery, the historic Soulard Famers Market is open
Wednesday through Saturday year-round. In addition,
the area comprises restaurants, bars and shopping and
is accessible via public transportation. The Soulard
Farmers Market hosts events throughout the year and
updates their calendar monthly.
8. Cedar Lake Cellars’ Fall Festival
Cedar Lake Cellars’ Fall Festival happens
Saturday, October 11th, at Cedar Lake Cellars just
outside St. Louis.
Enjoy some old-fashioned rodeo fun complete
with bull riding, barrel racing and plenty of stunts
that will amaze the family. Complete with a
farmers market and children’s activities by day,
and live music and fireworks display by night,
Cedar Lake Cellars’ Fall Festival is the blue collar
worker’s weekend staycation.
9. Joe Nichols 10th Annual Wildwood BBQ Bash
This family friendly event will be held at the
Wildwood Town Center on Saturday,
September 27th from 10am-11pm and Sunday,
September 28th from 10am-3:30pm. The
Wildwood BBQ Bash features free music, food,
a beer and wine garden and a fireworks
display.
10. Fright Night at Ballpark Village
Featuring music and a $4,000 cash grand
prize for the best costume, Fright Night takes
over Ballpark Village for a night of fun, fright
and Halloween festivities!
11. Rocktoberfest AND Taste of Trucktober
Oct. 18, Chesterfield Amphitheater
Teaming up with ESPN Radio, Taste of Trucktober
features “gourmet” and dessert food truck vendors
dishing out some of the best truck grub in the
region. Taste of Trucktober is a family event from
3-8p.m. October 18th.
J2 Brewing Rocktoberfest starts at noon and
features live music, food and fun for the 21+
crowd. A portion of the proceeds benefit KEEN St.
Louis, a nonprofit that provides free recreational
programs for kids with disabilities.
12. MetroPCS – Everywhere and Anywhere consumers want to be!
Ideal for Guerrilla tactics at local Farmer’s Markets, parks or all heavy foot traffic areas! The eye catching shiny purple
MetroPCS Cruiser bike (helmet included) with a quirky little trailer behind it. The trailer – is bright purple and orange and features
custom message/Ad and cooler. Sure to get noticed while MetroPCS BAs are handing out beverages to
consumers……MetroPCS knows how to deliver what people want when they want it!
13. MetroPCS – Grand Opening Events….In a Box!
Celebrate St. Louis MetroPCS’ grand openings in style! M2W adds the excitement, the ambience and the fun with Events In a
Box! Make a statement with an M2W MetroPCS Event In a Box – don’t just open – have a GRAND Opening!
14. The Perfect Media Mix
(Two weekends back to back example)
• Door Hangers (Friday)
• 17 x 5” Jumbo
• Approximately 1250 to be distributed
each weekend
• 4 BA’s -4 hours on Friday
• 32 Guerrilla total hours
• Back Pack Banner Teams of 2
• Saturdays 10a-2p
• 2 hours of Business Blitz 2:30p-4:30p
• 2500 flyers
• 500 to be distributed each Saturday by street
team
• 500 to be passed out on business blitz each
Saturday
• 500 left with store
• 24 Guerrilla total hours
Sign Spinner
• 3 hours on each Saturday
• 10a-1p-each Saturday
• 6 Guerrilla total hours
15. Timeline
• Sept. 22-26 – Recruit and hire BAs
• Sept. 29-Oct. 3 – Coaching/trainings of BAs
• Sept. 26-27 – Order all assets
• Oct. 6 – All assets in hand
• Oct. 10-beyond – Begin executions and Guerrilla tactics
16. Budget
This is base cost for elements, staffing/BA’s and M2W Management fees.
Estimated M2W and BA staff labor cost will be given prior to executions.
**Bulk pricing may be available on some elements
***Tax and Shipping/handling not included and additional on certain elements
Assets
• Backpack Banner units with flags - $xxx each (bulk pricing of 10 or more $xxx each)
• Sandwich Boards - $xxx each
• Sign Spinners - $xxx each
• Door Hangers - 17 x 5” Jumbo 2500 Qty - $xxx (rate of hang 60-120 per hour at $xx P/H
per BA)
• EIB (Event in a box) kits - $xxx each
• Includes 5x5 tent, branded tablecloth, 6 ft table, PA system, interactive game, RTW
box and 50 RTW pads
BA/Staffing Labor
• BA – Guerrilla rate $xx p/h
• BA – Event rate $xx p/h
• Team Manager rate $xx p/h
M2W Management
• Includes R&D, recruiting/hiring/training staff, payroll admin, event preplans, post event
recaps, etc. - $xx p/h
17. Thank you for considering M2W.
Together we can Reach, Inform and ultimately
put the Brand in the hands of the consumer!
