1. The Online Destination for UK Comedy

2. What we’re going to talk about:
• Fuelling BBC 3 TV Comedy online.
• Nurturing comedy talent online.
• BBC3 as a Curator of Comedy.
• Creating a vibrant online community.
• Making BBC 3 TV Comedy Social.

3. • Insert stream animating here

4. TV/iPlayer 2012
Fuelling BBC Three
comedy online

8. Series 2 :Getting the online buzz
started early…

10. The value of an immersive
online world.Psychoville
Online
PSYCHOVILLE Series 1:
Almost 25% of Psychoville’s total
audience was on-demand. Not
counting Virgin iPlayer against a 7%
average for BBC Two titles.

11. And nurturing new writers…
Over 100 non-commissioned
writers were regularly
submitting ideas for Spout,
the urgent comedy part of
bbc.co.uk/comedy

12. TV/iPlayer 2012
Nurturing New
Comedy Talent

13. Incubating the next generation of
comedy talent.
Jason Lewis
Broken Biscuits
Cardinal Burns
The Midnight Beast
Harry Partridge
Jazzie
Misery Bear
Mr Khan
?
?

14. To generate, topical, shareable, personal
comedy.
Views:
977,000
Cost:
£4,500

15. Finding an audience:
bbc.co.uk/comedy: Year 1 User Numbers
Unique Users to the Comedy Portfolio have grown since launch in May 2010 from cc 120,000 UK
weekly uniques to cc300,000 in Q1 2011
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
Comedy
Portfolio
TV:The One Ronnie
Blackberry
+ WEB EXCLUSIVE:
Royal Engagement
WEB EXCLUSIVE:
Beckham & Spurs
Leaked Texts
TV: Come Fly With Me
WEB EXCLUSIVE:
Special 1:
Sven Sacked WEB EXCLUSIVE:
How Collin Firth
are you?
TV:
Mrs Brown’s
Boys
ARCHIVE:
Election Collection
+ Site Launch
Web Exclusive
Mitchell & Webb
Football
WEB EXCLUSIVE:
Misery Bear
+ ARCHIVE:
World Cup Collection
WEB EXCLUSIVE:
Ashen’s Techdump
Bo-Starr
Homepage Widget
+ WEB EXCLUSIVE:
Dawn of the Ted/
Special 1
TV:
BuzzcockQT

16. Unique users is only a part of the story, clip views have grown considerably more across
the same timespan
Finding an audience:
bbc.co.uk/comedy – Year 1 Views
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
1,000,000
1,100,000
1,200,000
1,300,000
1,400,000 WEB EXCLUSIVE: Beckham & Spurs
+ TV: Come Fly With Me
WEB
EXCLUSIVE:
Misery
Bear Goes
to Work
WEB EXCLUSIVE:
Misery Bear Comic
Relief
+ How Colin Firth
Are you?
TV: The One Ronnie Blackberry
+ WEB EXCLUSIVE:
Royal Engagement
WEB EXCLUSIVE:
Why England Lost
+ Strictly Bonkers
WEB EXCLUSIVE:
Single White Feline
+ Special 1: Sven Sacked
ARCHIVE:
Election Collection
+ Site Launch
WEB EXCLUSIVE:
Mitchell & Webb
FootballWEB EXCLUSIVE:
Misery Bear
+ ARCHIVE: World Cup
Collection
WEB EXCLUSIVE:
Ashen’s Techdump
Bo-Starr
Homepage Widget
+ WEB EXCLUSIVE:
Dawn of the Ted/
Special 1
+ TV: BuzzcockQT
BBC Comedy Youtube channe views
bbc.co.uk embeddable media player views
Unique Users
TV: Mrs
Brown’s Boys

17. Finding an audience on Youtube, BBC
Comedy Channel
p0096bm6

18. TV/iPlayer 2012
Curating
the Funny

19. Curation by talent online

20. Curation by talent on Red Button
&IPTV

21. A Curated sketch show on Red Button &
IPTV?

22. Curation of the Web: The Graham Linehan
theory….

23. TV/iPlayer 2012
Creating a
Vibrant
Community

24. User Generated Content ie Comedy I
can take part in.

25. Offline… Comedy I can go to.

26. It must be social.
TV Focused Multi-Screen Reality
According to Larry Rosen, professor at the Californian Institute of
Humanities, 16 to 18 year-olds can perform seven tasks on average in
their free time (texting, checking Facebook, watching TV, etc), whereas
people in their early 20s can only handle six, while those in their 30s
perform about five and a half” Telegraph, Jan 2010

27. 2010 Ofcom Report, Computer
Usage Amongst 16–24 year olds.
For 16-24s, over half their computer time is spent communicating. They are more likely to
use social networking (23% of all computer activity) and instant messaging (14%).

28. Comedy on the web is
connversational & social

29. 3.5 million fans and Jimmy Fallon is the god of social media enabled comedy.
We can all learn from him.
Comedy on TV can be social:
Jimmy Fallon

30. Comedy on TV can be social:
Conan O’Brien and Team Coco

31. But BBC online comedy can
do,social….

32. Making The new live BBC 3 TV
Comedy
The Boy with Tape on
his Face:
-Winner Breakthrough
Act – Chortle 2011
-Nominated Best
Newcomer –
Edinburgh Fringe 2010
Interactive point and click adventure: Our writers will tweet for you:
Shit Look A socialLikes:
Celebrity Toilet:

33. Making the new BBC3 TV comedy
social…
Your tweets/updates
effect outcomes:
Join in live:
Your Tweets/Updates
turned in comedy:

34. Summary:
• Fuelling BBC 3 TV Comedy online.
• Nurturing comedy talent online.
• BBC3 as a Curator of Comedy.
• Creating a vibrant online community.
• Making BBC 3 TV Comedy Social.

35. Why you should do this:
• Re-inforces BBC3 values of bravery &
experimentation, and its cheap.
• We can be the UK story, Nobody else in the UK is
doing this…yet
• Pooling resource and being more creative acrosss
Online, Red Button, Marketing and TV Service
Licences
• With two years experience in this space already, we
know we can make it really work.

36. Brand new and Breaking comedy from the UK