Fast and Furious 2.0: Quick and Easy Marketing Ideas

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This document summarizes a conference session on marketing strategies for museums. The session discussed finding ways to make museums accessible to more people, using storytelling in content marketing, creating interactive experiences for visitor participation and marketing, and personalizing experiences for individual visitors. Specific tactics mentioned include engaging visitors at other events like comic conventions, running social media campaigns, hosting events like live music at museums, and advertising in areas like cafeterias and restrooms to promote additional offerings. The document concludes by providing contact information for three museum marketing managers who presented at the session.

1:45 p.m.
Thursday, September 21
WMA Conference 2017

Jenny Fisher, Manager of Marketing and Communications
Glenbow Museum, Calgary, Alberta
Maren Hackett, Outreach Officer
Ingenium - Canada's Museums of Science and Innovation
Brenda Hengel, PR & Marketing Manager
The Mob Museum, Las Vegas, Nevada

ACCESS: Finding fun ways to break down barriers (real or imagined) and invite people in:

STORYTELLING: A nicer way of saying Content Marketing

STORYTELLING: A nicer way of saying Content Marketing

INTERACTIVITY: Inviting visitors to participate/collaborate in an artwork or experience as a marketing
tool:

INTERACTIVITY: Inviting visitors to participate/collaborate in an artwork or experience as a marketing
tool:

PERSONALIZATION: Tailoring museum experiences/touchpoints to individual visitors

PERSONALIZATION: Tailoring museum experiences/touchpoints to individual visitors

KEEP IT IN HOUSE: Get ‘em while you’ve got ‘em

Dinosaur at Comicon Montreal
16
Who’s
Dinosaur?

#MuseumsExplain
CSTMC Summer Campaign 2015

Friday Night Live at the ROM
#FNLROM

Remind your visitors what else
you have to offer
• Cafeteria wall, or napkin ads
• Bathroom stall ads

We call it the
“microwave”

Coasters:
Combining
content and
marketing

Please contact us with any questions!
Jenny Fisher, Manager of Marketing and Communications
Glenbow Museum, Calgary, Alberta
jconwayfisher@glenbow.org
403-268-4217
Maren Hackett, Outreach Officer
Maren Hackett, Outreach Officer
Ingenium - Canada's Museums of Science and Innovation
mhackett@IngeniumCanada.org
613-404-6426
Brenda Hengel, PR & Marketing Manager
The Mob Museum, Las Vegas, Nevada
bhengel@themobmuseum.org
702.724.8602

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Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

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Social Media Marketing Portfolio - Maharsh Benday

Social Media Marketing Portfolio - Maharsh Benday

Social Media Marketing Portfolio - Maharsh Benday

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Social Media Marketing Portfolio - Maharsh Benday

Social Media Marketing Portfolio - Maharsh Benday

Social Media Marketing Portfolio - Maharsh Benday

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Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

The 9th May Incident in Pakistan A Turning Point in History.pptx

The 9th May Incident in Pakistan A Turning Point in History.pptx

The 9th May Incident in Pakistan A Turning Point in History.pptx

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

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TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

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[Expert Panel] New Google Shopping Ads Strategies Uncovered

[Expert Panel] New Google Shopping Ads Strategies Uncovered

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Fast and Furious 2.0: Quick and Easy Marketing Ideas

1. 1:45 p.m. Thursday, September 21 WMA Conference 2017

2. Jenny Fisher, Manager of Marketing and Communications Glenbow Museum, Calgary, Alberta Maren Hackett, Outreach Officer Ingenium - Canada's Museums of Science and Innovation Brenda Hengel, PR & Marketing Manager The Mob Museum, Las Vegas, Nevada

3. ACCESS: Finding fun ways to break down barriers (real or imagined) and invite people in:

4. STORYTELLING: A nicer way of saying Content Marketing

5. STORYTELLING: A nicer way of saying Content Marketing

6.

7. INTERACTIVITY: Inviting visitors to participate/collaborate in an artwork or experience as a marketing tool:

8.

9. INTERACTIVITY: Inviting visitors to participate/collaborate in an artwork or experience as a marketing tool:

10. PERSONALIZATION: Tailoring museum experiences/touchpoints to individual visitors

11. PERSONALIZATION: Tailoring museum experiences/touchpoints to individual visitors

12. KEEP IT IN HOUSE: Get ‘em while you’ve got ‘em

13.

14.

15.

16. Dinosaur at Comicon Montreal 16 Who’s Dinosaur?

17.

18.

19.

20. #MuseumsExplain CSTMC Summer Campaign 2015

21.

22.

23.

24.

25.

26.

27.

28. Friday Night Live at the ROM #FNLROM

29. Remind your visitors what else you have to offer • Cafeteria wall, or napkin ads • Bathroom stall ads

30.

31. We call it the “microwave”

32. Coasters: Combining content and marketing

33.

34.

35.

36.

37.

38.

39.

40. Please contact us with any questions! Jenny Fisher, Manager of Marketing and Communications Glenbow Museum, Calgary, Alberta jconwayfisher@glenbow.org 403-268-4217 Maren Hackett, Outreach Officer Maren Hackett, Outreach Officer Ingenium - Canada's Museums of Science and Innovation mhackett@IngeniumCanada.org 613-404-6426 Brenda Hengel, PR & Marketing Manager The Mob Museum, Las Vegas, Nevada bhengel@themobmuseum.org 702.724.8602