Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Breakfast seminarIntegrated communication trends2.5.13Friday, 24 May 13
What ever the medium, it’s about telling astory...Friday, 24 May 13
What ever the medium, it’s about telling astory...• The history of story telling• The 7 basic plots• New ways to push out ...
In the beginning...Friday, 24 May 13
How stories were toldFriday, 24 May 13
Getting the story downFriday, 24 May 13
Contemporary story tellingThe world is changingFriday, 24 May 13
The digital age returns to the beginningFriday, 24 May 13
The digital age returns to the beginningTwo questions1. How can we use these modern tools to tell our stories?2. How do we...
The 7 basic plots1. Overcoming the monsterFriday, 24 May 13
The 7 basic plots1. Overcoming the monster2. Rags to richesFriday, 24 May 13
The 7 basic plots1. Overcoming the monster2. Rags to riches3. The questFriday, 24 May 13
The 7 basic plots1. Overcoming the monster2. Rags to riches3. The quest4. Voyage and returnFriday, 24 May 13
The 7 basic plots1. Overcoming the monster2. Rags to riches5. Comedy3. The quest4. Voyage and returnFriday, 24 May 13
The 7 basic plots1. Overcoming the monster2. Rags to riches5. Comedy3. The quest6. Tragedy4. Voyage and returnFriday, 24 M...
The 7 basic plots1. Overcoming the monster2. Rags to riches5. Comedy3. The quest6. Tragedy4. Voyage and return7. RebirthFr...
The 7 basic plots - hints and tips• What is your brand story• Truth and depth• Credibility and believability• Engaging• In...
Brand is storyFriday, 24 May 13
Brand is storyFriday, 24 May 13
Brand is story - hints and tips• Get the story right, from the beginning• Manage your storytelling• Get the channels right...
Five key trends to connect with storytelling• Underground marketing• Showrooming• Music collaboration• Personalisation• Vi...
Underground marketingFriday, 24 May 13
Underground marketing• Creativity• Performance• Innovation• SustainabilityFriday, 24 May 13
Underground marketing• Creativity• Performance• Innovation• SustainabilityFriday, 24 May 13
Underground marketing• Creativity• Performance• Innovation• SustainabilityFriday, 24 May 13
• Tell your story from the ground up• Engage with relevant local communities• Let them tell your story after experiencing ...
ShowroomingFriday, 24 May 13
ShowroomingFriday, 24 May 13
Showrooming - hints and tips• Make the experience magical• Create the brand story at every customer touch point• Join up t...
Music collaborationFriday, 24 May 13
Music collaboration - hints and tips• Use the oldest story telling tool available - music• Literally amplify the experienc...
PersonalisationFriday, 24 May 13
PersonalisationFriday, 24 May 13
Personalisation - hints and tips• Personalise your story to make it relevant to your audience• Use research to segment aud...
Virgin consumersFriday, 24 May 13
Virgin consumers1. Keep it simple2. Explain your brand3. Don’t ask for commitmentFriday, 24 May 13
Virgin consumers1. Keep it simple2. Explain your brand3. Don’t ask for commitmentFriday, 24 May 13
Virgin consumers - hints and tips• Consumers want a first time experience every time• Tell them new information or old inf...
Top ten tips to story telling1. Connect the audience directly to the truth of the brand2. Audience will learn when they ar...
And they all lived happily ever afterFriday, 24 May 13
Upcoming SlideShare
Loading in …5
×

Integrate communication trends

681 views

Published on

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Integrate communication trends

  1. 1. Breakfast seminarIntegrated communication trends2.5.13Friday, 24 May 13
  2. 2. What ever the medium, it’s about telling astory...Friday, 24 May 13
  3. 3. What ever the medium, it’s about telling astory...• The history of story telling• The 7 basic plots• New ways to push out your stories• Hints and tips to make your stories specialFriday, 24 May 13
  4. 4. In the beginning...Friday, 24 May 13
  5. 5. How stories were toldFriday, 24 May 13
  6. 6. Getting the story downFriday, 24 May 13
  7. 7. Contemporary story tellingThe world is changingFriday, 24 May 13
  8. 8. The digital age returns to the beginningFriday, 24 May 13
  9. 9. The digital age returns to the beginningTwo questions1. How can we use these modern tools to tell our stories?2. How do we create our stories?Friday, 24 May 13
  10. 10. The 7 basic plots1. Overcoming the monsterFriday, 24 May 13
  11. 11. The 7 basic plots1. Overcoming the monster2. Rags to richesFriday, 24 May 13
  12. 12. The 7 basic plots1. Overcoming the monster2. Rags to riches3. The questFriday, 24 May 13
  13. 13. The 7 basic plots1. Overcoming the monster2. Rags to riches3. The quest4. Voyage and returnFriday, 24 May 13
  14. 14. The 7 basic plots1. Overcoming the monster2. Rags to riches5. Comedy3. The quest4. Voyage and returnFriday, 24 May 13
  15. 15. The 7 basic plots1. Overcoming the monster2. Rags to riches5. Comedy3. The quest6. Tragedy4. Voyage and returnFriday, 24 May 13
  16. 16. The 7 basic plots1. Overcoming the monster2. Rags to riches5. Comedy3. The quest6. Tragedy4. Voyage and return7. RebirthFriday, 24 May 13
  17. 17. The 7 basic plots - hints and tips• What is your brand story• Truth and depth• Credibility and believability• Engaging• Interactive• Get the story right• Get the channel rightFriday, 24 May 13
  18. 18. Brand is storyFriday, 24 May 13
  19. 19. Brand is storyFriday, 24 May 13
  20. 20. Brand is story - hints and tips• Get the story right, from the beginning• Manage your storytelling• Get the channels right• Maximise the opportunities for roll outFriday, 24 May 13
  21. 21. Five key trends to connect with storytelling• Underground marketing• Showrooming• Music collaboration• Personalisation• Virgin consumersFriday, 24 May 13
  22. 22. Underground marketingFriday, 24 May 13
  23. 23. Underground marketing• Creativity• Performance• Innovation• SustainabilityFriday, 24 May 13
  24. 24. Underground marketing• Creativity• Performance• Innovation• SustainabilityFriday, 24 May 13
  25. 25. Underground marketing• Creativity• Performance• Innovation• SustainabilityFriday, 24 May 13
  26. 26. • Tell your story from the ground up• Engage with relevant local communities• Let them tell your story after experiencing your brand• Make the brand experience positiveUnderground marketing - hints and tipsFriday, 24 May 13
  27. 27. ShowroomingFriday, 24 May 13
  28. 28. ShowroomingFriday, 24 May 13
  29. 29. Showrooming - hints and tips• Make the experience magical• Create the brand story at every customer touch point• Join up the buying experience to the selling experience• Be prepared for savvy customers• Help them make their buying decision easyFriday, 24 May 13
  30. 30. Music collaborationFriday, 24 May 13
  31. 31. Music collaboration - hints and tips• Use the oldest story telling tool available - music• Literally amplify the experience of the brand• You have to find the perfect musical partner• Have a genuine connection with each otherFriday, 24 May 13
  32. 32. PersonalisationFriday, 24 May 13
  33. 33. PersonalisationFriday, 24 May 13
  34. 34. Personalisation - hints and tips• Personalise your story to make it relevant to your audience• Use research to segment audience into niches• Match the information and insight to those niche audiences• Make it easy for them to recognise themselves• Make it easy for them to recognise the benefitsFriday, 24 May 13
  35. 35. Virgin consumersFriday, 24 May 13
  36. 36. Virgin consumers1. Keep it simple2. Explain your brand3. Don’t ask for commitmentFriday, 24 May 13
  37. 37. Virgin consumers1. Keep it simple2. Explain your brand3. Don’t ask for commitmentFriday, 24 May 13
  38. 38. Virgin consumers - hints and tips• Consumers want a first time experience every time• Tell them new information or old info in a new way• Find new ways to tell your story• Dig deep into the brand to uncover nuggets of information• Surprise your customers with more convenient, intuitive waysto explore and own your productsFriday, 24 May 13
  39. 39. Top ten tips to story telling1. Connect the audience directly to the truth of the brand2. Audience will learn when they are actively engaged3. Use the 7 basic plots to help to frame your story4. Tell your story from the ground up5. Create a brand story for every customer touch point6. Use music to literally amplify your brand7. Personalise your story to make it even more compelling8. Try to create a first time experience every time9. Allow your story to be retold by others to add momentum10. Know when a good story comes to an end...Friday, 24 May 13
  40. 40. And they all lived happily ever afterFriday, 24 May 13

×