3. DIGITAL STRATEGY:
A MEANS FOR MUSEUM TRANSFORMATION
Presenters:
Alisha Babbstein, Archivist, Oregon Jewish Museum and Center for Holocaust Education
Nik Honeysett, CEO, Balboa Park Online Collaborative
Jack Ludden, Senior Strategist and Innovation Specialist, Balboa Park Online Collaborative
Gail Mandel, Deputy Director, Oregon Jewish Museum and Center for Holocaust Education

4. OVERVIEW
• Introductions
• Part 1: Discovery & Planning
• Part 2: Exploration
• Part 3. Build a Strategic Framework
• Part 4. Systems & Applications
• Part 5. Implementation Roadmap
• Questions

5. Introductions
Our work together and our various perspectives

6. Introductions
Our work together and our various perspectives

7. Introductions
Our work together and our various perspectives

8. Strategic Framework
How will our
strategy fulfill
our mission?
How do we
evaluate the
right initiatives?
How do we turn
ideas into objectives
& actions?
What do we
need to
accomplish
What are staff
expected to do &
budget for?

9. Discovery & Planning
Build investment in digital strategy
How prepared is the organization for change?
• What is a digital strategy?
• How to convince leadership to invest?
• What are the necessary steps?

10. Discovery & Planning
Build investment in digital strategy
How prepared is the organization for change?
Benchmarking Capability Maturity Model

11. Benchmarking

12. Capability Maturity Model

13. Exploration
Examine organization’s needs, identity, goals, community, mission, and work
How should all of these be reflected in digital strategy?
• Initial Assessment
• Differing viewpoints as to what constitutes a digital strategy
• Hope and Aspirations

14. 2.5% 13.5% 34%
16%
34%
Enthusiasts Visionaries Pragmatists Conservatives Skeptics
Non-traditional
digital
traditional
analogue
Adoption Curve

15. Exploration

17. Engagement Pipeline

18. Build a Strategic Framework
Begin to define key touchpoints
What might the new visitor experience look like?
• How can we leverage our collections/assets?
• How do we build & refine our social media presence?
• What sustainable content can we develop?

19. Implementation Roadmap
Establish priorities and initiate transformation
What does the digital ecosystem look like today? What will it look like in the future?

21. VISIT
PRE-VISIT POST-VISIT
touchpoint

22. Implementation Roadmap
Establish priorities and initiate transformation
What does the digital ecosystem look like today? What will it look like in the future?
● What tools & equipment make the most sense for organizations of various sizes?
● What are the differences between DIY vs. Hiring Staff or Freelancers?

23. Systems & Applications
Identify essential hardware, software, processes, and procedures
What systems need to go away, get updated, or get added?

25. Efficiency Innovation
Sustaining Innovation
Growth Innovation

26. Capabilities Maturity Framework

27. Questions & Recommendations
Final thoughts