Making Your Museum a Group Tour Magnet
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Making Your Museum a Group Tour Magnet--PechaKucha presentation at NEMA 2013. Group tours are essential for many museums--but how do you affordably attract more groups?
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Making Your Museum a Group Tour Magnet
- 1. Make Your Museum a Tour Magnet Laura Wallendal, Co-Founder, EdTrips
- 4. More engagement Finding a wider audience
- 5. But being a magnet for groups is hard
- 6. Whether you’re on the beaten track or not
- 7. So how do we get groups eager to come on in?
- 8. Marketing and Education must work hand in hand
- 9. It starts with programs that tour groups love
- 10. A wide variety of customizable programs from existing programming
- 12. Work with other venues to create “make a day of it” packages Be creative: “other venues” aren’t just museums
- 13. Marketing: Find your audience and grab their interest
- 14. Target your audience(s)! Don’t be genericcreate marketing specifically geared towards their interests to grab their attention in a crowded marketplace
- 17. Video and photos are key
- 19. Make it easy to sign up
- 20. Thank You! Laura Wallendal, COO, EdTrips Laura@EdTrips.com www.EdTrips.com
Editor's Notes
- A lot of it’s about programming—you need programs that offer quick but meaningful interactivity, engagement, and that are so appealing that visitors recommend them to friends
- You don’t need to start from scratch—try to repackage existing programs into something that will appeal to tour groups. For instance, pair a standard docent-guided tour with one of your hands-on activities and a mini-lecture
- Identify your target audiences—are you ideal for scouting groups, adult hobbyists? Brainstorm and think outside the box. Then, market specifically to them.