Kijo Oudshoorn from vidaXL discusses launching the vidaXL marketplace to allow sellers to reach vidaXL's 170 million turnover across 29 countries. The marketplace model involves each seller having their own store on the site where they can define prices and service independently while vidaXL handles logistics, translation and payments. Succeeding requires clear communication, high service levels, and balancing assortment, service, logistics and systems. Signing up gives sellers access to vidaXL's large audience across Europe.

1. Boost your sales and conquer new countries with the
vidaXL marketplace
Kijo Oudshoorn
Head of Sales @ vidaXL
19th - 01 - 207

2. Agenda
• Introduction vidaXL
• Understanding the marketplace
• Going Cross border
• vidaXL marketplace advantages
• Succeeding in Marketplaces

3. No borders 17 maart 2016vidaXL markeplace January 19th , 2017
Who is vidaXL?
Online shop where you can find everything
for your home, garden & DIY projects
Live in
29 countries
170+ million
turnover in 2016
50 million unique
visitors in 2016
Winner of Cross
Border E-commerce
Award 2016

4. No borders 17 maart 2016
How did we get here?
Start
Selling on
marketplaces
In-house
Inhouse customer service,
translation, marketing
Founders
2 young student
with an idea
Efficiency
European linehaul
network
Concept
vidaXL brand,
Offer the best deal
Cross border
Dutch company,
across the world
Development
Look, think, improve.
Trial and error.
Mentality
”screw it, just do it”
vidaXL markeplace January 19th , 2017

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Launching the vidaXL Marketplace
vidaXL markeplace January 19th , 2017

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Understanding the marketplace model
vidaXL markeplace January 19th , 2017
DEFINITION OF MARKETPLACE:
• A collection of stores under a single
roof
• A large assortment of various products
easily accessible
• Competition on prices and service
between sellers
• Cooperation between sellers on
marketing

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Understanding the marketplace model
vidaXL markeplace January 19th , 2017
VIDAXL MARKETPLACE SETUP:
• Each seller has his own store

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Understanding the marketplace model
vidaXL markeplace January 19th , 2017
VIDAXL MARKETPLACE SETUP:
• Each seller has his own store
• The seller is free to define his prices
and service level

9. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Understanding the marketplace model
vidaXL markeplace January 19th , 2017
VIDAXL MARKETPLACE SETUP:
• Each seller has his own store
• The seller is free to define his prices
and service level
• Customers can choose between
sellers for the same product

10. No borders 17 maart 2016No borders 17 maart 2016No borders 17 maart 2016
Understanding the marketplace model
vidaXL markeplace January 19th , 2017
VIDAXL MARKETPLACE SETUP:
• Each seller has his own store
• The seller is free to define his prices
and service level
• Customers can choose between
sellers on the same product
• Customers have a wider choice of
similar products

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Understanding the marketplace model
vidaXL markeplace January 19th , 2017
SUCCESS CRITERIA:
• Clear communication

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Understanding the marketplace model
vidaXL markeplace January 19th , 2017
SUCCESS CRITERIA:
• Clear communication
• Level of service

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Understanding the marketplace model
vidaXL markeplace January 19th , 2017
SUCCESS CRITERIA:
• Clear communication
• Level of service
• Don’t overdo it

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Cross border strategy: 29 individual marketplaces
vidaXL markeplace January 19th , 2017

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Cross border strategy: 29 individual marketplaces
vidaXL markeplace January 19th , 2017

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Cross border strategy: 29 individual marketplaces
vidaXL markeplace January 19th , 2017
CROSS BORDER STRATEGY:
• Access whole of Europe through one
single back-end
• Best strategy to enter new countries
without huge upfront investment
• Offer logistic and translation services
(2018)
• Currently an average of 3 countries per
seller

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Advantages of the vidaXL marketplace
Easy integration
CSV import
API
Manual
Dedicated support
3 times per
month payout
3rd generation catalogue
integration
Lower
commission
Broad target
audience
vidaXL markeplace January 19th , 2017

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Succeeding in Marketplaces
Assortment Service Logistics Systems
4 dividers of marketplace success
vidaXL markeplace January 19th , 2017

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Succeeding in Marketplaces
Assortment Service Logistics Systems
4 dividers of marketplace success
vidaXL markeplace January 19th , 2017

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Succeeding in Marketplaces
Assortment Service Logistics Systems
4 dividers of marketplace success
vidaXL markeplace January 19th , 2017

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Succeeding in Marketplaces
Assortment Service Logistics Systems
4 dividers of marketplace success
vidaXL markeplace January 19th , 2017

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Sign up today!
vidaxl.com/marketplace
vidaXL markeplace January 19th , 2017
vidaXL marketplace