E-commerce summit (https://www.digimedia.be/forum/ECS/) Presentation of Youtic and Clevermint at the E-commerce Summit in Brussels (26 February 2016). Interested? info@clevermint.be About Youtic The marketplace with the very best of independent shopping www.youtic.com About Clevermint The expert web agency, providing digital / omnichannel / search services to attract qualified visitors and to generate more leads/sales online. www.clevermint.be

1. Traditional commercial players
(vs. large e-commerce players)
Ecommerce Summit | 26 February 2016

2. Ecommerce Summit | 26 February 2016
Introduction
80.000
independent retailers
Source: Comeos
In Belgium, …
> 50.000
active companies
Source: VAB - FEB
Traditional commercial playersPure e-commerce players
E-commerce means…
Marketplace Web services

3. Ecommerce Summit | 26 February 2016
Introduction
Traditional commercial players
Digital revolution is done.
In 2016, we live in a digital world.
Focus on …
What is the right approach “to go online”?

4. Ecommerce Summit | 26 February 2016
Online business…
10 success factors
for traditional commercial players

5. Ecommerce Summit | 26 February 2016
1. Find the right partner
Goals x Technology x Resources
Business Fit Time
Marketing Budget
Know-howStrategy
Tests (!)
New models (on-demand)

6. Ecommerce Summit | 26 February 2016
2. Define your objective(s)
Awareness
Lead generation
Sales
Website =
Commercial machine
traditional
commercial players

7. Ecommerce Summit | 26 February 2016
3. Identify the right methodology

8. Ecommerce Summit | 26 February 2016
4. Highlight your unique selling proposition (USP)
What your
business does
well
What the
consumer wants
What the
competition does
well
   Nobody cares

?

9. Ecommerce Summit | 26 February 2016
5. Synchronize on- and offline worlds
Products & services Inventory & prices Client data
Online
Offline

10. Ecommerce Summit | 26 February 2016
6. Market yourself – based on content (SEO)
Does your business
exist?
=
Page # 1 of Google

11. Ecommerce Summit | 26 February 2016
7. Market yourself –based on target (SEA)
Is your business
relevant?
=
Landing page of your
website

12. Ecommerce Summit | 26 February 2016
8. Market yourself – based on your data (DB)
Business & customer
databases
Use your data
Personalization – Social - Remarketing

13. Ecommerce Summit | 26 February 2016
9. Convert you audience
Hello !

14. Ecommerce Summit | 26 February 2016
10. Leverage your analytics
Discover
Revise
Test
Repeat, repeat, repeat

15. Ecommerce Summit | 26 February 2016
Online business…
5 success stories
of traditional commercial players

16. Ecommerce Summit | 26 February 2016
Success story # 1
Offline business: Fashion
Issue: Website
Solution: Youtic.com
Result: + 10% sales

17. Ecommerce Summit | 26 February 2016
Success story # 2
Offline business: Artist
Issue: Website
Solution: Youtic.com
Result: + Conversion

18. Ecommerce Summit | 26 February 2016
Success story # 3
Offline business: Catering
Issue: Website
Solution: B2B website
Result: + User experience

19. Ecommerce Summit | 26 February 2016
Success story # 4
Offline business: Pension experts
Issue: User experience
Solution: UX & Website
Result: + Conversion

20. Ecommerce Summit | 26 February 2016
Success story # 5
Offline business: Leading brand
Issue: SEO/SEA
Solution: Advisory
Result: + Sales

21. Ecommerce Summit | 26 February 2016
Online business…
Conclusions
for traditional commercial players

22. Ecommerce Summit | 26 February 2016
Online
Business
Conclusion
Digital presence
Omnichannel
Systems
Marketing (traffic)
Efficiency (conversion)
Offline
Business
Success in 2016:
Consistent USP

23. info@clevermint.be