This document discusses trends in paper couponing and the rise of digital couponing in Belgium from 2010 to 2012. It finds that the number of paper coupons exchanged increased from 2010 to 2012, as did the savings provided to consumers. On average, Belgian households exchanged 23 coupons per year. The document also notes a rise in no-ad mail stickers on mailboxes and an increase in digital couponing, with 600,000 eCoupons exchanged in 2012 providing €970,000 in savings. It presents the myShopi service as a way to simplify shopping by centralizing shopping lists and providing coupons, and finds it had 250,000 downloads by May 2013 with 100-120,000 active users per month.

2. Contact : Philippe Van Ophem – philippe@agilys.com - +32(496)16.12.70www.myShopi.be

3. Paper Couponing
Trends in 2010 - 2012

4. Types of Paper Coupons
 Coupons in Point of Sales :
shops, supermarkets,…

5. Types of Paper Coupons
 Coupons in press

6. Types of Paper Coupons
 Coupons in your mailbox
 Door-to-Door  Direct Mailing

7. Types of Paper Coupons
 Coupons on pack

8. Types of Paper Coupons
 eCoupons on Internet

9. Paper coupons exchanged in Belgium
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
160,000,000
2010 2011 2012
Source : HighCo Data

10. Savings by consumers in Belgium
0 €
20,000,000 €
40,000,000 €
60,000,000 €
80,000,000 €
100,000,000 €
120,000,000 €
140,000,000 €
2010 2011 2012
Source : HighCo Data

11. Exchanged coupons / household
/ year = 23
25
19
27
22
22
Exchanged paper coupons / household
Source : HighCo Data

12. NO PUB sticker on mailbox
Already 16 % in 2012

13. eCoupons in 2012
 600.000 eCoupons exchanged
 970.000 € savings by consumers
 1.400 actions
Source : HighCo Data

14. Fulfillment = cashback per post
 3.000.000 consumers used fulfillment in 2012
 18.000.000 € refund to consumers
Source : HighCo Data

15. Digital Couponing

17. GS1 coupon datapool
 Centralised database of all coupons
 Product identification (reduce fraud)
 Retailers connected to Coupon Datapool
 Increased data quality (detailed reports)
 No paper more after scanning at the POS  faster clearing
 Coupon GS1 databar as a new standard
READY FOR DIGITAL (*)
(*) Retailers scanners must be able to read a screen

18. Simplify your
shopping
2,5 years
12 people (BE)

19. 80 % of the consumers build a
shopping list
Consumers visit an average of
2,6 retailers
Consumers want to centralise
their shopping lists
Retailers & brands are looking
for new media
myShopi : the answer to several needs
Contact : Philippe Van Ophem – philippe@agilys.com - +32(496)16.12.70www.myShopi.be

21. Contact : Philippe Van Ophem – philippe@agilys.com - +32(496)16.12.70www.myShopi.be

22. DEMO

23. October 4, 2011

25. Contact : Philippe Van Ophem – philippe@agilys.com - +32(496)16.12.70www.myShopi.be
… promo also on the Web

26. Cross-media communication

27. Cross-media communication

28. Concept
 Premium & Quality Brands
 10 to 25 Super Promos
 National & Very Easy Redemption
 Buy the product
 Scan the barcode & take a picture of the ticket
 Cash-back on bank account in 2 – 7 days
 Link between promo & shopping list  buy decision/impulse
at the right time

29. Advantages for the brands
•National coverage
•Physical channel independentCoverage
•Easy to implement – limited workload
•Quick launch - high reactivity
•Real-time feedback - action control
Speed
•Promo & advertising
•High visibility in catalog
•Promo of the week & myShopi TV
•Print relay & other channels
Visibility
•Limited media costs
•Performance based
•Budget can be capped
Price

31. myShopi Statistics (01/05/2013)
 Belgium Market only
 250.000 downloads + 250.000 web visitors
 100 - 120.000 active users / month (App & Web)
 Average redemption rate : 12,50 %

32. 0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
12 Q1 12 Q2 12 Q3 12 Q4 13 Q1
Cashbacks / quarter
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
12 Q1 12 Q2 12 Q3 12 Q4 13 Q1
Promos viewed / quarter

33. Source : GfK Online Survey February 2013 @ individuals
42% of PRP has
already used
online coupons
37% of PRP knows
online coupons but has
never used them
21% of PRP
doesn’t
know online
coupons

34. Source : GfK Online Survey February 2013 @ individuals
Groupon is most
popular online
coupon provider
67% of PRP has used at least
once an online coupon of
Groupon
Followed by myShopi
17% of PRP has used at least once
an online coupon of MyShopi

35. Contact : Philippe Van Ophem – philippe@agilys.com - +32(496)16.12.70www.myShopi.be