2. DE-branded
.com
01 ABOUT
3% of yearly household budget in Europe
Majority bought from
BIG RETAILERS
€165 per person/year
or from big
DESIGNER LABELS
CUSTOMISATION is increasingly important
3. DE-branded
.com
02 PROBLEM
WHAT IF…
You want something
SPECIAL
Don’t want to pay for
designer labels
Are looking for a
higher level of
CUSTOMISATION
WHERE
Do you get that special PERSONALISED item?
4. DE-branded
.com
02 PROBLEM
ISOLATED Isolated companies/Individuals rely on direct approach
BADLY PROMOTED Individually promoted with limited online visibility
Quality issues on long distance sourcing with no
QUALITY CONTROL management or feedback tool
HIGH COSTS Potential high costs for one-off products
INNEFECTIVE
FRUSTRATING
Success dependant on CHANCE: availability, timing,
common language
TIME CONSUMING
Designers
Manufacturers
Limited Editions
One-off items
READY MADE
CUSTOM MADE
6. DE-branded
.com
03 SOLUTION
NETWORK
ENGAGING
ONE-STOP
COMPETITIVE
Focus on creating a network and promote users
Design competitions to engage the community
Provide one-stop shop for designing, building and
selling
Reverses the status quo by enabling direct
connections between parties
QUALITY
Tool for quality control and feedback for distance
product sourcing
30%-70%
Potential cost saving by crowdsourcing in EU market
There is competition, but no one else combines the production cycle in
one single platform, and no EU-wide furniture crowdsourcing service
8. 05 TARGET
DE-branded
.com
EUROPEAN MARKET
(common regulations and quality standards)
HOMEOWNERS
From first time buyers to retirees
EMERGING DESIGNERS
Graduates or within 5 years of activity
SMALL MANUFACTURERS
86% of EU’s furniture makers <10 workers
Focus marketing on UK to start, followed by Germany, France and Italy
+
+
+
=70%
EU Market
9. DE-branded
.com
06 BUSINESS PLAN
CHANNELS
REVENUE STREAM
STRATEGIC PARTNERSHIPS
Trade Fairs (parallel events)
Property Developers (Pop-up Shops)
Trade Associations
MAIN REVENUE
Sales Fee 10% (standard)
Premium Accounts £20/month
ADVERTISING
Specialist publications
Online (forums, blogs, social)
Social Media
POTENTIAL REVENUE SOURCES
Design crowdsourcing services
Building crowdfunding services
Produce collection based on user votes
Services for designers
EXTERNAL FUNDING
None to date, looking for £150.000
(Development, marketing,
10. DE-branded
.com
07 ROADMAP
End 2015
2014
Late 2014
Summer 2014
December 2013
Current
100.00 Regular users target milestone
Design Apps to be developed
Remaining EU countries
Germany and France Launch
Full Launch in UK by December
Prototype ready and in testing
23 designer shops + 10 discussed
400 registered users + over 1500 on SM
11. DE-branded
.com
08 TEAM
Developers:
Founders:
With over 3 years of specialized experience in developing and
promoting companies and their brands and products.
Architecture/design background with over 15
years combined experience running projects
SKILLSETS
Design
Tech
Branding
Business
Industry
Marketing
Management
Nuno Meira
CEO
Laura Valantine
Creative Director
Under Negotiation
CMO
Eduardo Filho
Alexander Kustov
Rui Mochila
Paulo Teixeira
