Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Are you digital: From a brick-and-mortar DIY retailer to an omnichannel DIY retailer - HUBO

E-commerce manager Marc Henkens talks about the operational challenges that lay behind the shift from a pure physical player to an omnichannel player.

  • Login to see the comments

Are you digital: From a brick-and-mortar DIY retailer to an omnichannel DIY retailer - HUBO

  1. 1. BECOMING AN OMNICHANNEL DIY RETAILER
  2. 2. Belgium company since 1992: • 141 Shops • 550M Turn over • 150,000 SKU
  3. 3. OUR STRATEGY 7 km
  4. 4. OMNICHANNEL @ ? New online COMPETITORS Digital CUSTOMERS Growth MARKET
  5. 5. Buying online for DIY shoppers Research among n=1.003 DIY shoppers WHAT DOES THE CUSTOMER WANT NOT A MUST WEIGHT andVOLUME of purchased DIY products drive choice for home delivery (even at cost)
  6. 6. NOTA MUST Buying online for DIY shoppers Research among n=1.003 DIY shoppers WHAT DOES THE CUSTOMER WANT WHAT MATTERS MOST IS CONTROL
  7. 7. Buying online for DIY shoppers WHAT DOES THE CUSTOMER WANT Full in-store range and more! Choice of delivery frame (ay and time) CONTROL of online DIY purchase drives customer satisfaction = All in-one delivery of a DIY job
  8. 8. … much more than a WEBSHOP OMNICHANNEL
  9. 9. Supplier Buyer Click-and-collect Home delivery Ship-to-store It’s a new BUSINESS MODEL
  10. 10. Assortment Logistic Finance Marketing Shops Vendor Customer service BUSINESS IMPACT
  11. 11. Assortment Logistic Finance Marketing Shops Vendor Customer service BUSINESS IMPACT
  12. 12. IT Business Monitoring BUSINESS IMPACT: 24/7 support & monitoring Assortme nt Logistic Finance Marketin g Shops Vendor Custome r service
  13. 13. BUSINESS IMPACT: 24/7 support & monitoring
  14. 14. … is this it? Ruben Ruth ZAAG Sharing economy? From DIY to DIFM?
  15. 15. THANKS FOR LISTENING! QUESTIONS? Marc Henkens
  16. 16. Becoming an omnichannel DIY retailer (Marc Henkens, E-commerce manager HUBO) The opportunities of Virtual Reality (PieterVan Leugenhagen, Co-founderYondr) Switch to smart (Stijn Melis, Sr. Product Manager NIKO) Break Digital disruption in the public sector (Paul Danneels, CIOVDAB) Survive the tsunami of change (Tom De Ruyck, Partner Insites consulting) Reception & digital hall 14:15 14:40 15:05 16:00 16:30 17:00

×