With whole lots of ups and downs, 2013 was a thrilling one for SEO (Search Engine Optimization) and 2014 is expected to turn out even more exciting. Given the changes made by the Panda, Penguin and Hummingbird algorithm updates, here are top 10 tips and techniques that will help marketers get ahead in the SEO game in the coming year.

2. 
With whole lots of ups and downs, 2013 was a thrilling
one for SEO (Search Engine Optimization) and 2014 is
expected to turn out even more exciting. Given the
changes made by the Panda, Penguin and
Hummingbird algorithm updates, here are top 10 tips
and techniques that will help marketers get ahead in
the SEO game in the coming year.

3. 
To make your content more welcoming for the users and the search
engines, you will perhaps need to target more long tail keywords in your
posts. For instance, to get your post on the first page of Google search
results, you can go with keywords like “SEO Tips for 2014” rather than
simply “SEO Tips”.

The competition level for long tail keywords is low and thus your chances
of securing a high ranking are greater. Targeting a low competition, long
tail keyword should work well in getting your post a lot of organic traffic in
the long term.

4. 
To make your content more welcoming for the users and the
search engines, you will perhaps need to target more long tail
keywords in your posts. For instance, to get your post on the
first page of Google search results, you can go with keywords
like “SEO Tips for 2014” rather than simply “SEO Tips”.

The competition level for long tail keywords is low and thus
your chances of securing a high ranking are greater. Targeting
a low competition, long tail keyword should work well in
getting your post a lot of organic traffic in the long term.

5. 
The next important step is to write long, unique, quality
content for your post, and ensure that is search engine
friendly too. Your content must be of use to the audience that
lands on your page and should possess real value to your
users so that they are willing to share it with others.

6. 
In the current SEO technology, back links still play an
effective role and so you should put in genuine efforts
to seek back links from reputable sites.

It is the relevance and the quality of the links that
matters and not the quantity; search engines often
penalize sites for having too many back links with no
significant relevance.

7. 
When guest posting on any blog, use variations of your
targeted or main keyword as the anchor text; this help
search engine bots identify what is the page all about
without coming across as spammy. You could also
alternate anchor text with naked links to the page you
want to send traffic to.

8. 
Promoting and advertising your post on social media
sites is important to getting a good ranking for your
blog and the more shares your content gets, the higher
it will rank in search engines.

Google Plus Ones are especially important to your
page’s ranking factors and the importance of Google
Plus and Google Authorship will only grow, but sites
like Face book, Twitter, Pinterest and others also work
well for now.

9. 
Using images in your blog posts makes your content
more visual and helps it get shared more often. You
must optimize your image by using ALT text (texts that
help search engines to understand images) and by
choosing descriptive file names for your images.

10. 
Do remember to post your videos with relevant
descriptions and text; search engine bots also use this
accompanying content to identify the usefulness of
your video for search queries.

11. 
A revolutionary SEO Word Press plug-in, SEOPressor
helps you get more traction from your blog content.
The plug-in does everything that a qualified SEO expert
does like optimizing images, keywords and your blog
post.

12. 
Patience is the key to SEO success as search engine
optimization isn’t a one-time event. It may even take
months before results become noticeable. But if you’re
patient and know the right techniques and the right
way to employ them, you can definitely win the SEO
race.
Abhishek Tripathi
linkedin.com/in/abhishekdigitalmarketingexpert