An Overview of Ranking Factors
Google rank search results using a plethora of factors, some of these
may be: page speed, content depth, backlinks, and many more.
We’re gonna tell you about what we think are the most important
According to Google, more than half of the web’s traffic is from
mobile devices. You could invest in a separate mobile site, but Google
prefer a Responsive Design.
A Responsive Design is when the site changes to fit the device that is
currently viewing the page, it is also easier than setting up a separate
Your site needs content. It needs to have relevant and engaging
content. It’s no good having content about washing machines if you’re
a dental practice.
Google will rank content accordingly, if you have content that is
spammed with links and isn’t relevant to your site, then Google will
demote your ranking.
Links are a massive factor in terms of ranking. Having loads of links to
your site is a good thing (as long as they’re not spammy links).
Having links from a site that has a good link authority will also
increase your link authority. Which makes getting links a big priority
for your site.
Keywords are a major factor on rankings. Making sure that your site is
targeting your keywords is massively important.
Obviously spamming your site with keywords will make Google act
negatively towards your site, but try to use keywords in titles and in
your URL slug.