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Seo Presentation

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SEO Benefits and Myths

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Seo Presentation

  1. 1. SEO Presented by Niamh McGrath
  2. 2. Topics We Will Cover <ul><li>What Is Seo? </li></ul><ul><li>How To Increase SEO </li></ul><ul><li>Keywords </li></ul><ul><li>The Beneifts Of SEO </li></ul><ul><li>The Myths Of SEO </li></ul><ul><li>What NOT To Do! </li></ul><ul><li>Conclusion </li></ul>
  3. 3. What Is SEO? <ul><li>Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a website from search via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results </li></ul><ul><li>Usually, the earlier a site is presented in the search results, or the higher it &quot;ranks,&quot; the more searchers will visit that site </li></ul>
  4. 4. How To Increase SEO <ul><li>Clever use of Keywords & Images </li></ul><ul><li>Daily editing of HTML coding & content </li></ul><ul><li>Google Adwords </li></ul><ul><li>Google Adsense </li></ul><ul><li>Blogs, Forums & Article Writing </li></ul><ul><li>Email Marketing </li></ul><ul><li>Website Design and Language </li></ul>
  5. 5. Keywords <ul><li>A keyword is a word or concept with special significance, in particular any word used as the key to a code or used in a reference work to link to other websites </li></ul><ul><li>Keywords direct traffic to your website </li></ul><ul><li>Avoid over-use of keywords </li></ul>
  6. 6. Benefits OF SEO <ul><li>Gi ve your brand a high international profile </li></ul><ul><li>A good Ranking </li></ul><ul><li>I ncreased sales of your product or service </li></ul><ul><li>C ost-effective </li></ul><ul><li>M ake s your site more accessible to all users </li></ul><ul><li>All links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and properly categorise </li></ul>
  7. 7. Myths Of Seo <ul><li>Search Engine Optimization is a collection of tricks to fool search engines </li></ul><ul><li>People in our market don’t use search engines </li></ul><ul><li>SEO is a single event </li></ul><ul><li>SEO is a function of IT </li></ul><ul><li>Our site doesn’t get a lot of visitors, so SEO wouldn’t work for us </li></ul>
  8. 8. What NOT To Do! <ul><li>The absence of text and complete reliance on Flash that is bad </li></ul><ul><li>Database generated urls are bad </li></ul><ul><li>Keywords in meta tags is optimization </li></ul><ul><li>Extra domain names boost rankings </li></ul><ul><li>Multiple copies of my site helps rankings </li></ul><ul><li>My competitors get away with spam techniques, so I can too ? </li></ul>
  9. 9. Conclusion <ul><li>SEO is beneficial to both producer and consumer </li></ul><ul><li>It’s inexpensive and effective </li></ul><ul><li>P eople to learn what their potential customers are searching for relatively quickly </li></ul>

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