South African Universities And Social Media


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An overview of how South African Universities are using Social Media

Published in: Technology
  • An interesting overview of South African universities' diverse use of social media tools.
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  • This is a rapidly changing medium and I think that we are all only starting to learn how to manage constant conversations. I have created a survey for students to answer on Social Media. (
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  • Great presentation! Really embarrased that the University of Jhb (UJ) is not included... have since learnt that we are lagging way behind i.t.o. the use of social media. Hoping to change this...
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  • O is objectives. Forrester suggests that you pick one. Are you wanting to generate awareness ,change opinion, or to talk to students? Listen Find opportunities to promote resources Establish Problems / Need / Want / Opportunities Talk Disseminate information Generate awareness. Introduce and trial new initiatives. Network & Distribute Drive Action/Traffic. Influence the Influencers / Locate Powerful Advocates / Build list of Influentials Support Form /Change Opinion/ Correct Misinformation Establish/Regain Trust. Participate Create a Positive Association. Thank/Acknowledge Reviews and Comments
  • S is Strategy. Strategy here means figuring out what will be different after you're done. Do you want a closer, two-way relationship with your students? Do you want to get people talking about your research? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you'll know where to begin.
  • T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence
  • South African Universities And Social Media

    1. 1. Join the Conversation How (some) South African Universities are using Social Media. Creative Commons Share Alike Derek Moore
    2. 2. Percentage of South African Internet Users <ul><ul><li>9 % of South Africans are connected to the Internet </li></ul></ul><ul><ul><li>99 % of South African s tudents have access to the Internet </li></ul></ul>
    3. 3. “ Where their parents see the Internet as a source for gathering information … … the Net Generation sees the Internet as a place for gathering .” Un-attributed Twitter comment
    4. 4. South Africans on Facebook <ul><ul><li>Over 2.2 million Facebook users in South Africa </li></ul></ul><ul><ul><li>Almost a million (42% of South African Facebook users) are between 14 – 24 </li></ul></ul>
    5. 5. What’s up? <ul><li>Internet users are spending more time on social network sites than email* </li></ul><ul><li>2/3 of the World’s Internet population visit a blog or a social networking site* </li></ul><ul><li>People Spend 3x More Time on Facebook Than Google** </li></ul>* **
    6. 6. HOW (SOME) SOUTH AFRICAN UNIVERSITIES ARE USING SOCIAL MEDIA <ul><li>Share university related information using social networking services / microblogs </li></ul><ul><li>Connect new and current students using social networking services / microblogs </li></ul><ul><li>Distribute important news (inluding vacancies) using microblogs </li></ul><ul><li>Share individual academic thought via blogs and podcasts </li></ul><ul><li>Staff within a centre reflect, communicate and connect via blogs </li></ul><ul><li>Showcase academic thought and discussion across the institution with a multi-user-blog </li></ul><ul><li>Promote an institution/event with multimedia sharing sites </li></ul><ul><li>Collecting and archiving Images via images with multimedia sharing sites </li></ul><ul><li>Connect Alumni to each other using social networking services </li></ul>
    7. 7. UNISA is talking and listening on Facebook <ul><ul><li>Generating awareness </li></ul></ul><ul><ul><li>Responding to queries </li></ul></ul><ul><ul><li>Building trust / fighting fires </li></ul></ul>
    8. 8. UNISA is talking with students on Twitter <ul><ul><li>Disseminating registration information </li></ul></ul><ul><ul><li>Building awareness of deadlines and procedures. </li></ul></ul><ul><ul><li>Responding to queries </li></ul></ul>
    9. 9. Wits is encouraging dialogue between students / faculty / the university on Facebook <ul><ul><li>Responding to criticism and queries </li></ul></ul><ul><ul><li>Promoting official events </li></ul></ul><ul><ul><li>Offering opportunities for all to make use of the network </li></ul></ul><ul><ul><li>Supporting campus activities </li></ul></ul>
    10. 10. Tuks is broadcasting on Twitter <ul><ul><li>Promoting resources </li></ul></ul><ul><ul><li>Promoting notable students, activities and staff </li></ul></ul><ul><ul><li>Mainly a monologue </li></ul></ul>
    11. 11. Maties are participating in students conversations on Twitter <ul><ul><li>Student voices are being retweeted </li></ul></ul><ul><ul><li>Campus activities and events of interest to students are supported </li></ul></ul><ul><ul><li>Dialogue is noticeable </li></ul></ul>
    12. 12. Maties are networking their first years on Facebook <ul><ul><li>First year students can connect before they arrive for University </li></ul></ul><ul><ul><li>Their “orientation” program is available online </li></ul></ul>
    13. 13. Distribute orientation information
    14. 14. Stellenbosch University broadcasts “official” news on Twitter <ul><ul><ul><li>News is broadcast </li></ul></ul></ul><ul><ul><ul><li>Primarily a monologue </li></ul></ul></ul>
    15. 15. Stellenbosch University admin uses Twitter for their recruitment <ul><ul><li>Advertising staff vacancies </li></ul></ul>
    16. 16. Academics are sharing their thoughts on blogs <ul><li>Derek Keats uses Microblogging, podcasting and blogging </li></ul>
    17. 17. The CET use blogs to reporting on their work <ul><ul><ul><li>A large contingent of staff (from director right through to interns) make use of blogging to reflect, communicate and connect at the Centre for Educational Technology (UCT). </li></ul></ul></ul>
    18. 18. UCT is using a multi user blog <ul><li>Supporting academic discourse publically across the institution </li></ul>
    19. 19. WITS is distributing video with multimedia sharing site <ul><li>Using YouTube to broadcast events and lectures </li></ul>
    20. 20. WITS is collecting and archiving images with multimedia sharing site <ul><li>Photographs of events are posted </li></ul>
    21. 21. WITS connects with alumni using LinkedIn <ul><li>Over 1000 Alumni use Linkedin to network </li></ul>
    22. 22. Social Media can’t be blocked <ul><ul><li>Multiple channels </li></ul></ul><ul><ul><li>You can’t control the message anymore - but you can influence outcomes </li></ul></ul><ul><ul><li>Transform marketing monologue into many-to-many dialogue </li></ul></ul>
    23. 23. “ Speech/tweets is free, but listeners/followers are earned” Un attributed Twitter comment
    24. 24. LEARNING TO USE SOCIAL MEDIA <ul><li>P eople </li></ul><ul><li>O bjectives </li></ul><ul><li>S trategy </li></ul><ul><li>T echnology </li></ul>
    25. 25. Where are your PEOPLE? <ul><li>Social Media is bigger than Social Network Services. </li></ul><ul><li>South Africans are the 10th largest Twitter users in the world </li></ul><ul><li>According to Afrigator (Africa’s largest social media aggregator and blog directory), there are almost 8500 blogs in South Africa </li></ul>*
    26. 26. What are your OBJECTIVES? <ul><li>Listen </li></ul><ul><li>Talk </li></ul><ul><li>Network & Distribute </li></ul><ul><li>Support </li></ul><ul><li>Participate </li></ul> Licence : CC
    27. 27. Do you have a STRATEGY? <ul><li>What Social Media elements will you use to </li></ul><ul><ul><li>Attract </li></ul></ul><ul><ul><li>Interact </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><ul><li>Advocate </li></ul></ul> Licence : CC
    28. 28. What TECHNOLOGY are you going to use? <ul><li>Select the technology that matches your objectives and strategy </li></ul>
    29. 29. POST <ul><li>P eople – Survey your audience / staff / </li></ul><ul><li>O bjectives – Know what you are aiming at </li></ul><ul><li>S trategy – How are you going to achieve these aims </li></ul><ul><li>T echnology - Adopt technology that supports the above three </li></ul> Licence : CC
    30. 30. JOIN THE CONVERSATION <ul><li>Join the conversation with me on Twitter </li></ul><ul><li> </li></ul>
    31. 31. Credits <ul><li>Sources </li></ul><ul><li>Chris Brogan - 10 Communications Objectives of Social Media </li></ul><ul><li> </li></ul><ul><li>Forrester - </li></ul><ul><li>Interworld Stats - </li></ul><ul><li>Marc Kornberger - Demistifying Social Media & Top 10 questions - </li></ul><ul><li>Mashable - </li></ul><ul><li>Mashable </li></ul><ul><li>Advice and Comments </li></ul><ul><li>Derek Keats ( ) </li></ul><ul><li>Laura Czerniewicz ( ) </li></ul><ul><li>Stephen Marquard ( ) </li></ul><ul><li>Print Screens From sites associated with </li></ul><ul><li>Pretoria University </li></ul><ul><li>UNISA </li></ul><ul><li>Stellenbosch University </li></ul><ul><li>Wits </li></ul><ul><li>UCT </li></ul><ul><li>Derek Keats </li></ul><ul><li>Images </li></ul><ul><li>Stairs - </li></ul><ul><li>Dominoes - </li></ul><ul><li>Post Box - </li></ul>