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Getting books into the hands of children is vital if kids are to learn to read. But there are many significant challenges facing those who wish to build a nation of story-readers and story-tellers In South Africa. My presentation is about two ideas, social publishing and mliteracy. The presentation describes the challenges and opportunities associated with reading. It describes how we have been working in public libraries and among librarians in Gauteng and broadening uptake and ownership of innovative forms of reading among marginalized communities where reading needs are most acute. The presentation concludes with a description of a model to describe this approach and how it aligns with open.