Social Media: Engaging Students, SUNY

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Day long workshop facilitated at SUNY, Albany, August 12th, 2011

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  • How do we harness the opportunity provides by student use of social media and mobile technologies to enhance their learning?  How do these tools help us as instructors develop networks to information to increase our effectiveness?  Social media tools, such as Twitter, Facebook, and YouTube, are changing the way that people across the globe communicate, share ideas, and build networks. Just over a year ago, Google lost its position as the most visited site on the web to the social media phenomenon, Facebook (see Wall Street Journal, March 14th, 2010). The interest in social media is quickly increasing, and as with many other technologies, the educational community is looking to harness the potential of these technologies to overcome challenges in the classroom and on campus. Not only do social media have the potential to improve learning in the classroom, they will be transformational for the future of education. This session will characterize the transformational potential of social media in education.
  • My work with these initiatives has gained national attention. Last year, my survey of students' use of Twitter was quoted in The Chronicle of Higher Education's Wired Campus, and this summer, my social media work on Facebook was highlighted as well.  I have presented my research, including pedagogical uses, best practices, and faculty development tips, on several emerging technologies projects, including social media and virtual worlds at the EDUCAUSE annual conferences, several Sloan-C conferences, the New Media Consortium annual conference, the National Communication Association annual conference, and others.  My work was mentioned in various technology blogs and media outlets, such as Ed Tech Magazine, eCampus News, and EDUCAUSE Quarterly.   In addition, I am the EDUCAUSE social media constituent group leader, a reviewer for the EDUCAUSE Quarterly, and a reviewer for the EDUCAUSE annual conference. I am also a member of the EDUCAUSE evolving technology steering committee, the ELI Focus Group steering committee, the Sage Publications digital media advisory board, and the Sloan-C Blended conference steering committee.
  • Most will be functioning as online learning concierges (the librarians will be helping the students with information fluency/literacy) The learning concierges and librarians will have primary responsibility for building and maintaining a social networking hub for online students. They will be responsible for positively and proactively reaching out to online students in our NGLC project to engage, support and scaffold them with encouragement, information, referrals, and information about the supports and services available to them on their home campuses (or elsewhere even perhaps). They need to know how to curate content that will be fed through the social networking hub “SLN online student commons” to support online students (including building support and awareness of online student self-efficacy and self regulation). They need to know how to use the social web to build community. They need to know how to use the social web for professional development – on the topics of online teaching/learning – specifically online student success. They need to know how to generate and participate in affinity groups and online discussions. I wouldn’t mind some discussion on mobile learning strategies that might be incorporated into this.
  • Part 1: Getting Started with Social Media Hands-on practice with social media Tweeting, hashtags, and more Strategies to building your network Part 2: Engaging Students and Building Community Modeling, YouTube video cases Twitter, Facebook, YouTube Building knowledge, sharing and promoting Part 3: Managing your social network Social media dashboards and more Mobile devices - text, apps, and browsers
  • Tweet using #edusocmedia – what is social media
  • ONLINE COUORSES: POOR COMMUNICATION As Metts (2003) reported that “Over half (52%) said the worst part of the online experience was poor communication. And half of those (26% of the total) said the problem was communicating with their instructors” (para 16). STUDENTS NEED GOOD COMMUNICATION According to a survey by Joosten (2009), students reported that they need good (67%) and frequent communication (90%) with their instructor and good communication with their classmates (75%). They also reported that they need to feel connected to learn (80%) (see http://tinyurl.com/yafu8qz). Connecting with students and building connections amongst students allows us to create learning communities. Community and peer networks increases students motivation to perform and provides them with resources to help do better in class.
  • D2L only pushes down e-mail, no discussion notifications for posts, no mobile notifications, etc. STUDENTS DON’T CHECK EMAIL c PEW Study – don’t check email?? As Shannon from Seton Hall Law School stated in ELI Mobile session the first week in March, they view e-mail as old technology or for old people.
  • STUDENTS USE SOCIAL MEDIA OFTEN According to Bulik (July 8 th , 2009) “Out of the 110 million Americans (or 60% of the online population) who use social networks, the average social networking user logs on to these sites quite a bit. They go to social networking sites 5 days per week and check in 4 times a day for a total of an hour per day. Nine percent of that group stay logged in all day long and are ‘constantly checking what's new’” (para 7).
  • In 2004 a study at UW system reported that the majority of students do not want their personal media convoluted with course-related media 5 years later in 2009, that has changed STUDENTS WANT SOCIAL MEDIA Preliminary research conducted (see http://tinyurl.com/yafu8qz ) indicates to us that the majority of students would like to receive communication about their course via text messaging and that the majority of students are on Facebook where they communicate most often.
  • Social Mobile –content deliveyr
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  • Social Media: Engaging Students, SUNY

    1. 1. Tanya Joosten, @tjoosten, tanyajoosten.com Associate Director, Interim, Learning Technology Center Lecturer, Department of Communication University of Wisconsin-Milwaukee
    2. 4. <ul><li>Part 1: Getting Started with Social Media </li></ul><ul><ul><li>Tweeting, hashtags, and more </li></ul></ul><ul><ul><li>Strategies to building your network </li></ul></ul><ul><li>Part 2: Engaging Students and Building Community </li></ul><ul><li>Part 3: Managing your social network </li></ul>
    3. 9. <ul><li>Send a text message to your 40404 with the word  'START' </li></ul><ul><li>Twitter will send you a reply and ask you to reply with the word  'SIGNUP'   </li></ul><ul><li>Reply with the username you want (under 15) </li></ul><ul><li>You will get a confirmation message. </li></ul><ul><li>Choose a password. </li></ul><ul><li>You're all set! Send a message and it will post as your first Tweet. </li></ul>https://support.twitter.com/articles/63660-how-to-create-a-twitter-account-using-sms
    4. 13. https://support.twitter.com/groups/34-apps-sms-and-mobile/topics/123-mobile-basics/articles/110250-how-to-add-your-phone-via-web
    5. 15. <ul><li>Tweet using hashtag: </li></ul><ul><li>#slnsm </li></ul>
    6. 19. <ul><li>#slned </li></ul><ul><li>#edtech </li></ul><ul><li>#higheredtech </li></ul><ul><li>#learnchat </li></ul><ul><li>#edusocmedia </li></ul><ul><li>#socmedia </li></ul><ul><li>#socialmedia </li></ul><ul><li>#sachat </li></ul><ul><li>#iamuwm </li></ul>Mega Education Hashtag List: http://www.cybraryman.com/edhashtags.html
    7. 21. <ul><li>Conference/meeting Twitter hashtag </li></ul><ul><li>Campus Twitter account </li></ul><ul><li>Campus Twitter mentions </li></ul><ul><li>Campus Facebook page </li></ul><ul><li>Conference/Campus Flickr tag </li></ul>
    8. 22. Conference/meeting Twitter hashtag
    9. 28. <ul><li>Announcements </li></ul><ul><li>Supplemental information </li></ul><ul><li>Live microblogging </li></ul><ul><li>Connections/PLNs (e.g., Siemens, 2004) </li></ul><ul><li>Collect real world data </li></ul><ul><li>Twitter polls </li></ul><ul><li>Backchannel communication </li></ul><ul><li>Other? </li></ul>
    10. 29. <ul><li>Why social media? </li></ul>
    11. 31. @sholtutm social media is about the social not the media. People connecting to people. #edusocmedia @dolanatpsu #edusocmedia a channel that allows for instant, unfiltered conversation, collaboration & community @ericaabramson defining social media: collaborative, accessible, no boundaries #edusocmedia @spennell98 Social media is about anybody, anywhere sharing information about anything on an accessible space. #edusocmedia @gjerdery #edusocmedia is a distributed comm. platform where you control the degree to which you participate, tending to be more open than private. @athlwulf Social media is technologies used to assist in facilitating connections and interactions between people #edusocmedia @sholtutm 'Media' will change... 'social' will not. #edusocmedia @ifoundbob Our def of #edusocmedia is &quot;Digital Socialization - a virtual sharing life, learning and self.&quot;
    12. 35. <ul><li>According to a survey by Joosten (2009), students reported that they need good (67%) and frequent communication (90%) with their instructor and good communication with their classmates (75%). They also reported that they need to feel connected to learn (80%) (http://tinyurl.com/yafu8qz). </li></ul>
    13. 37. <ul><li>According to PEW Internet study, “Teens who participated in focus groups for this study said that they view email as something you use to talk to ‘old people,’ institutions, or to send complex instructions to large groups “ (http://www.pewinternet.org/Reports/2005/Teens-and-Technology.aspx?r=1). </li></ul>
    14. 39. <ul><li>According to Bulik (July 8 th , 2009) “…They go to social networking sites 5 days per week and check in 4 times a day for a total of an hour per day” (para 7). </li></ul><ul><li>According to PEW Internet study, “… Nearly three-quarters (72%) of online 18-29 year olds use these sites –similar to the rate among teens–with 45% doing so on a typical day” (http://tinyurl.com/33hynyx). </li></ul>
    15. 40. <ul><li>New survey results also show that among adults 18 and older, Facebook has taken over as the social network of choice </li></ul><ul><li>73% of adult profile owners use Facebook </li></ul>
    16. 42. <ul><li>According to Joosten (2009), 71% of students want to receive text messages about their class (http://tinyurl.com/yafu8qz). </li></ul><ul><li>According to PEW Interent, “the typical American teen sends and receives 50 or more messages per day, or 1,500 per month .” </li></ul>
    17. 44. <ul><li>How is your campus implementing social media? </li></ul>
    18. 48. <ul><li>Facilitating interactivity and engagement </li></ul><ul><li>Expanding the classroom walls: Experiential learning </li></ul><ul><li>Professional development </li></ul>
    19. 54. <ul><li>Supplementary materials </li></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Websites </li></ul></ul><ul><li>Discussions </li></ul><ul><li>Community building inside/outside classroom </li></ul><ul><li>New student “recruitment” </li></ul>
    20. 59. <ul><li>CONTENT & PUBLICATION </li></ul><ul><li>SchoolTube </li></ul><ul><li>TeacherTube </li></ul><ul><li>Vimeo </li></ul><ul><li>EDUCATIONAL CONTENT </li></ul><ul><li>MIT World </li></ul><ul><li>PBS.org </li></ul><ul><li>TED </li></ul><ul><li>YouTube.EDU </li></ul>And many more!
    21. 60. <ul><li>Presence </li></ul><ul><li>Content – no need to recreate the wheel </li></ul><ul><li>Student-created content </li></ul><ul><li>Active learning </li></ul><ul><ul><li>Interactivity </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><li>Creativity </li></ul>
    22. 63. <ul><li>Twazzup.com </li></ul><ul><li>Twapperkeeper.com </li></ul><ul><li>Thearchivist.com </li></ul><ul><li>Google.com </li></ul>
    23. 65. <ul><li>Social Dashboards </li></ul><ul><ul><li>TweetDeck ( http://www.tweetdeck.com/ ) </li></ul></ul><ul><ul><li>HootSuite ( http://hootsuite.com/ ) </li></ul></ul><ul><ul><li>Seesmic ( http://seesmic.com/ ) </li></ul></ul><ul><ul><li>Netvibes ( http://netvibes.com/ ) </li></ul></ul><ul><li>Social Browsers </li></ul><ul><ul><li>RockMelt ( http://www.rockmelt.com/ ) </li></ul></ul><ul><ul><li>Fizzik ( http://www.fizzik.com/ ) </li></ul></ul>
    24. 66. <ul><li>One post – multiple social media </li></ul><ul><li>Hashtags (e.g., #edtech) </li></ul><ul><ul><li>Class discussions </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><li>Real time </li></ul><ul><li>Monitor multiple conversations at a glance </li></ul>
    25. 69. <ul><li>Social media for educators </li></ul><ul><li>To be published by Jossey Bass </li></ul><ul><li>Spring 2012 </li></ul>
    26. 70. <ul><li>twitter.com/tjoosten </li></ul><ul><li>facebook.com/tjoosten </li></ul><ul><li>juice gyoza | second life </li></ul><ul><li>professorjoosten.blogspot.com </li></ul><ul><li>tanyajoosten. com </li></ul>
    27. 71. <ul><li>UWM Social Media Grant project </li></ul><ul><ul><li>http://uwmsocialmedia.wikispaces.com </li></ul></ul><ul><li>Presentation and Data </li></ul><ul><ul><li>http://uwmsocialmedia.wikispaces.com/Presentations+by+Tanya </li></ul></ul><ul><li>Set-up Instructions </li></ul><ul><ul><li>http://uwmsocialmedia.wikispaces.com/Howtosocialmedia10 </li></ul></ul><ul><li>Creating a Twitter Account </li></ul><ul><ul><li>http://tinyurl.com/4lkdkj3 </li></ul></ul><ul><li>Creating a Facebook Fan Page </li></ul><ul><ul><li>http://www.facebook.com/pages/create.php </li></ul></ul><ul><li>#edusocmedia on YouTube, Twitter, wikispaces </li></ul>
    28. 72. <ul><li>Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. New Directions for Student Services , 124. Retrieved http://tinyurl.com/4vygtde </li></ul><ul><li>Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf </li></ul><ul><li>Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdf </li></ul><ul><li>Kopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times . Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1 </li></ul><ul><li>Zickuhr, K. (2010). Generations 2010 . Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx </li></ul>

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