Measuring the Web - 2010

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Presentation on how Emory University health sciences' web projects tracked, in terms of numbers, in 2010. Includes main web site, blog, YouTube and more.

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Measuring the Web - 2010

  1. 1. Measuring the web<br />Health Sciences Communications, WHSC<br />
  2. 2. What “Web” Includes<br />Web Sites<br />WHSC<br />Sound Science<br />Emory-Grady<br />Blogs<br />Emory Health Now<br />Multimedia<br />YouTube Videos<br />MP3 Audio Downloads<br />
  3. 3. 2010<br />WHSC Web Site<br />
  4. 4. WHSC Web Site<br />Google Analytics:<br />285,227 Visits<br />584,540 Pageviews<br />205,609 Unique Visitors<br />Compare to 2009:<br />256,989 Visits<br />595,377 Pageviews<br />181,414 Unique Visitors<br />
  5. 5. WHSC Web Site – Top Pages<br />
  6. 6. WHSC Web Site – By Sections*<br />* Traffic on “Patient Care” section button go to Emory Healthcare (emoryhealthcare.org)<br />
  7. 7. Most Viewed WHSC Releases (Web)<br />* Rounded to nearest hundred<br />
  8. 8. WHSC Publications*<br />* Cascade (New) Publications Only ** Rounded to nearest hundred<br />
  9. 9. Top 5 Emory Health Articles*<br />* Cascade (New) Publications Only ** Rounded to nearest hundred<br />
  10. 10. Other Popular Articles*<br />* Cascade (New) Publications Only ** Rounded to nearest hundred<br />
  11. 11. Downloads of MP3s & PDFs<br />* Rounded to nearest hundredth<br />
  12. 12. Top Referrers to WHSC Site<br />* Rounded to nearest hundred<br />
  13. 13. 2010<br />Emory Health Now<br />
  14. 14. Emory Health Now Blog<br />Google Analytics:<br />13,587 Visits<br />20,333 Pageviews<br />10,216 Unique Visitors<br />Also:<br />Average Time on Site: 2 Minutes<br />Most Popular Tag: “Grady”<br />
  15. 15. Top Blog Posts<br />
  16. 16. Top Referrers<br />
  17. 17. 2010<br />YouTube<br />
  18. 18. Emory University YouTube<br />Emory University Channel(youtube.com/EmoryUniversity)<br />Launched Feb. 2009<br />1,000+ videos posted<br />750,000 views in 2010<br />+ Emory Healthcare Channel<br />WHSC Videos Most Viewed in 2010<br />“Adults with Autism” (14,800 views) – April 2009<br />“Symptoms of PTSD” (12,800 views) – August 2009<br />
  19. 19. Top 2010 HSC-Produced Videos<br />* Rounded to nearest hundred<br />
  20. 20. Highlights: HSC-Produced Videos<br />
  21. 21. Themes of Successful Videos<br />News Hooke.g. Oil Spill, Stem-Cell Treatment, Sugar/Heart <br />Human Storiese.g. ALS, Transplant, Med Students, Seniors<br />Eventse.g. AIDS Conference, Match Day<br />Unique Emory Researche.g. Nano/Cancer, ALS Trial, New Treatments<br />
  22. 22. Sources of Video Traffic<br />Almost half traffic originated in YouTube itself – people were not on WHSC, Emory or Healthcare site, but were on YouTube searching and found Emory content. YouTube is like Google for videos.<br />
  23. 23. What Has Worked & Things to Try<br />Generating Traffic<br />
  24. 24. What Has Worked<br />Internal E-Blasts – Research News, Mags, “One-offs”Promoting web site, releases, magazine issue, blog<br />Blog – Emory Health NowPromoting & displaying videos, links to releases<br />PackagesMagazine Story  Video Slideshow  Blog Post<br />Featuring on Home PageFeaturing video, release, Sound Science on WHSC, University & Healthcare site<br />Featuring on School SitesFor example, prominent links on RSPH homepage<br />
  25. 25. Things to Try More<br />Include URLs in ReleasesShort releases pointing to long content & multimedia<br />Bit.lyShort URLsUsing Bit.ly as way to list links more often in print, releases, etc.<br />Social MediaBetter coordinated, target social social media + greater coordination with University and EHC Marketing<br />More E-BlastsScheduling more regular (internal) E-Blasts<br />Subscription EmailsAllowing users to subscribe for updates on magazines<br />More Cross-linking from EHCHealthcare homepage brings hits for releases; other pages could include more links to blog posts, videos, etc.<br />

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