WHSC Web Site Redesign and Integration

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Summary of the process employed by the Woodruff Health Sciences Center at Emory University to overhaul its web site with a new design and integration into a content management system. Emphasis on project planning, information architecture and roll-out.

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WHSC Web Site Redesign and Integration

  1. 1. Emory Health Sciences Communications Web Site Redesign and Integration
  2. 2. At A Glance Named for the legendary leader of the Coca-Cola Company, The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service. Its components include schools of medicine, nursing, and public health; the Yerkes National The Woodruff Health Sciences Center Primate Research Center; the has a $2.3 billion budget, 17,000 Emory Winship Cancer Institute; employees, 2,300 full-time and 1,900 and Emory Healthcare, the affiliated faculty, 4,300 students and largest, most comprehensive trainees, and a $4.9 billion economic health system in Georgia. impact on metro Atlanta.
  3. 3. Introduction to Health Sciences Communication Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.
  4. 4. Responsibilities of Health Sciences Communications Our responsibilities include: • media relations • publications • multimedia • special events.
  5. 5. Getting From There to Here
  6. 6. Getting From There to Here  Active process lasted six months  Process  Planning  Coordination & Collaboration  Information Architecture  Content  Build-Out  Launch  Promotion  Maintenance, Fine-Tuning & Expansion
  7. 7. Planning Publications  Competitive Analysis  Coordination & Cooperation with University  Project Plan
  8. 8. Coordination & Collaboration with University Publications  Participation in Design Process  Participation in Selection of Content Management System  Assistance with Launch of University Web Site
  9. 9. Information Architecture Publications  Assessment of Content  Existing  Suggested  Organization  Sticky Notes  Mind Maps  Outlines
  10. 10. Information Architecture: Design Mock-Ups  Mock-Ups  Home Page  Section Pages  Other Key Pages  Review  Review by Section heads  Feedback  Revisions  Review via Online Test Version
  11. 11. Content  Lists & Spreadsheets  Content Assignments  Content Round-Up  Text  Graphics  Multimedia
  12. 12. Build-Out  Work with Hannon Hill, Content Management System Vendor  Set-Up of Site Skeleton  Site Filled with Content Note: Publications left for implementation in later phase.
  13. 13. Launch & Promotion  Site Reviewed in Test Area  Launch  Promotion  Email Blast  News Release  Cross-Linking from Other Sites  Email Signatures  URL on News Releases
  14. 14. Maintenance, Fine-Tuning & Expansion  Publications Brought Online  Magazine  Annual Reports  Brochures  Upgrades to Newsroom  Traffic Analysis with Google Analytics
  15. 15. Working with University & Healthcare Units  University Units  University Communications  Development / Campaign  Health Sciences & Healthcare Units  Emory Healthcare  Emory University School of Medicine  Nell Hodgson Woodruff School of Nursing  Rollins School of Public Health  Winship Cancer Institute
  16. 16. Collaboration & Cooperation - Continued  Emory Healthcare  Share Content  Advise on Content Management System  Support Campaigns  Emory University  Share Content  Cross-link Content
  17. 17. Collaboration & Cooperation - Continued  Micro Sites & Media Tie-ins  Sound Science  WHSC Mobile  At a Glance Brochure  Emory University – Grady Memorial Hospital  AJC Better Health
  18. 18. Contact Information Jeffrey Molter Associate Vice President, Health Sciences Communication Woodruff Health Sciences Center, Emory University jmolter@emory.edu 404-727-4347 Wendy Darling Communications Specialist, Health Sciences Communication Woodruff Health Sciences Center, Emory University wdarlin@emory.edu 404-727-8553 www.emoryhealthsciences.org

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