Health Sciences Communications at Emory


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Introduction to the department of Health Sciences Communications at Emory University's Woodruff Health Sciences Center. Includes many examples of team's work, multiple media we work in, and overall goals. Presentation prepared by Wendy Darling and Jeffrey Molter.

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Health Sciences Communications at Emory

  1. 1. HEALTH SCIENCES COMMUNICATIONS Responsibilities & Strategies
  2. 2. Health Sciences Communications Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare. Mission: To serve humanity by improving health through the integration of discovery, healthcare and education. Updated Nov. 2010
  3. 3. Health Sciences Goals To Serve Humanity by Improving Health Transforming Health and Healing… Together Regionally, nationally and internationally recognized as a leading academic health sciences and services center by being the destination of choice for: Outstanding health sciences students, faculty, and staff committed to discovery, education and programs that advance disease management, prevention, and overall health quality Patients and their families, employers, insurers, and government agencies seeking the best value, innovation, and performance in healthcare quality, outcomes, services, and safety Investment in leading positive change in healthcare through the integration of education, research, and patient care programs Updated Nov. 2010
  4. 4. At A Glance Named for the legendary leader of the Coca-Cola Company, the Robert W. Woodruff Health Sciences Center is an academic health science and service center focused on missions of teaching, research, health care and public service. Its components include schools of medicine, nursing, and public health; the Yerkes National Primate Research Center; the Winship Cancer Institute; and Emory Healthcare, the largest, most comprehensive health system in Georgia. The Woodruff Health Sciences Center has a $2.5 billion in expenditures, 18,000 employees, 2,300 full- and part- time, faculty, 4,900 students and trainees, and a $5.8 billion economic impact on metro Atlanta. Health Sciences Center campus at Emory University Updated Nov. 2010
  5. 5. Responsibilities Our responsibilities include: media relations publications multimedia web sites blogs social media special events Updated Nov. 2010
  6. 6. Organization HSC is divided into 3 sections Media Relations Research Communications Publications Interfaces with groups like Winship Cancer Institute, Yerkes National Primate Research Center, and others. Updated Nov. 2010
  7. 7. Communications Offices In addition to the core office in the Woodruff Health Sciences Center Administration Building, individual communications offices are located in: Emory University Hospital Emory University Hospital Midtown Emory Johns Creek Hospital Winship Cancer Institute Emory Eye Center Yerkes National Primate Research Center Nell Hodgson Woodruff School of Nursing Rollins School of Public Health Claudia Nance Rollins Building at Rollins School of Public Health Updated Nov. 2010
  8. 8. Working Relationships We also work closely with offices throughout Emory, including: University Communications Health Sciences Development Emory Healthcare Marketing Government Relations General Counsel Research Research Administration Updated Nov. 2010
  9. 9. Division of Work Media Relations Publications Web Sites Multimedia Special Events Speechwriting Updated Nov. 2010
  10. 10. Media Relations Health & Consumer-Oriented Communications Research Communications Corporate Communications Issues Management Crisis Communications Media Relations to support marketing and build the Emory brand Updated Nov. 2010
  11. 11. Research Communications News Releases Media Relations Research on WHSC Web Site Magazines & Publications Research News E-Newsletter Sound Science Web Site & Podcast Research-Oriented Video Emory Health Now Blog Emory Medical Horizon Blog Updated Nov. 2010
  12. 12. Publications Emory Health magazine Health Sciences Update (internal) Research News (internal) Emory Medicine magazine Public Health magazine Emory Nursing magazine Community Book Annual Report Updated Nov. 2010
  13. 13. Web Sites Management of Woodruff Health Sciences Center Sound Science Emory-Grady Blue Ridge Academic Health Group Support for Emory University Emory Healthcare Updated Nov. 2010
  14. 14. Blogs & Social Media Emory Health Now Emory Medical Horizon Facebook emoryhealthsci Twitter Updated Nov. 2010
  15. 15. Multimedia Video YouTube TV & online video coverage Integration into press releases & publications Blogs Slide Shows Audio Podcasts iTunes U Updated Nov. 2010
  16. 16. Additional Services CEO Events & Speeches Town Hall Meetings Future Makers Lectures CEO Strategic and Policy Communications Services Media Training S. Wright Caughman, MD, Executive Vice President for Health AffairsUpdated Nov. 2010
  17. 17. Integration By working together and sharing resources, Health Sciences Communications can create stories that hit audiences from every possible direction: External Media Internal E-Newsletters Internal & External Publications Video & Other Multimedia Web Sites Social Media Updated Nov. 2010