School of Medicine
Social Media Plan
Stephen Beehler
& Wendy Darling
School of Medicine on Facebook

www.facebook.com/EmoryMedicine
Where Likes Come From
• Promotion on Emory’s main Facebook page
• Other Emory organizations on Facebook
• School of Medici...
What Gets Posted
• Medicine news stories

• Medicine calendar events
• Photos
• Event announcements
• New videos
• Lab Lan...
Sample Stories
Most Popular Posts
• Photos of people or campus
• Accolades, recognition for
Emory
Healthcare, professors, departm
ents
• ...
What’s Next?
• Facebook ad promo campaign

• Include in upcoming School of Medicine e-blast
• Involve departments
• Work w...
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Emory School of Medicine Social Media Plan

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Short overview of work that's been done to establish a social media presence for the Emory University School of Medicine.

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Emory School of Medicine Social Media Plan

  1. 1. School of Medicine Social Media Plan Stephen Beehler & Wendy Darling
  2. 2. School of Medicine on Facebook www.facebook.com/EmoryMedicine
  3. 3. Where Likes Come From • Promotion on Emory’s main Facebook page • Other Emory organizations on Facebook • School of Medicine TV info screens • School of Medicine web site • People seeing their friends’ activity (“Reach”) • People and organizations sharing Page’s stories • Facebook search
  4. 4. What Gets Posted • Medicine news stories • Medicine calendar events • Photos • Event announcements • New videos • Lab Land blog posts • Emory Healthcare stories • Nursing & Public Health stories (when relevant) • Media coverage of Medicine – doctors, research, patient stories • Emory Report & Emory Magazine stories • Emory Medicine / Health stories • Facebook posts by others – departments, Research America, NIH, AAMC, etc.
  5. 5. Sample Stories
  6. 6. Most Popular Posts • Photos of people or campus • Accolades, recognition for Emory Healthcare, professors, departm ents • “Department in the Spotlight” • Featured professors, researchers, grad students • Technology & research • Research funding • Stories about being a doctor or a med student
  7. 7. What’s Next? • Facebook ad promo campaign • Include in upcoming School of Medicine e-blast • Involve departments • Work with School of Medicine Alumni office • Twitter Questions?

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