2. Scary Movie 4
 In what ways can SM4 be considered to be a
postmodern text?
 Intertextuality
 Bricolage
 Parody
 Active audience

3. Scary Movie – why bother?
Budget
Box office revenue
Scary Movie $278,019,771 $19,000,000
Scary Movie 2 $141,220,678 $45,000,000
Scary Movie 3 $220,673,217 $48,000,000
Scary Movie 4 $178,710,620 $45,000,000

4. Scary Movie – why bother?
 Why do the producers keep making the films?
 What institutions do is inextricably linked to
what audiences do
 E.g. 1 Batman Begins –
produced, released, becomes a big financial
success. Next is The Dark Knight – big success, so
now comes The Dark Knight Rises
 E.g. 2 Robin Hood (TV version) – the series got
cancelled because the viewing figures weren’t
high enough

5. Scary Movie – why bother?
 Baudrillard – a postmodern era – because we
have media saturated societies
 With media saturation comes an ever more
sophisticated, active audience – who have
acquired the cultural capital to make the SM
series work
 Investing in a Scary Movie film becomes
worth the risk in a postmodern world
 As Jameson argues, this is the cultural logic
of late capitalism

6. Scary Movie 5
 Released in US in April 2012 (no UK release
date yet confirmed)
 Six years after SM4 released
 Why do SM5?
 Why now? Why not earlier?

7. “Postmodern texts lack
originality”. Discuss.
 Johnny Cash – Hurt – music video
 Renault Clio advert
 Scary Movie 4
 The Wire
 The Trip

8. Crystal ball gazing
 Mobile ‘phones’ – what could you first mobile phone
do? What can your current mobile do? In 5 years
time what might you use your mobile for? Will we
still call them ‘mobile phones’?
 TV – what TV programmes do you regularly watch
each week? For each programme consider how you
watch it – at time of original broadcast / record /
online catch up – what device(s) do you watch TV
on?
 Newspapers – the shift to digital versions is here –
how much longer will we have printed newspapers
for?