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New Technologies & Falling Box Office Figures
Box office figures have been falling since 2014, with a 6% drop in ticket sales that year. There are several factors contributing to this decline, including an overreliance on franchises and remakes, rising ticket prices, and the availability of new technologies that allow consumers to replicate the cinematic experience at home. As home cinema systems improve and piracy increases, people are finding alternatives to going to the movie theater. However, film studios are exploring new models of financing through crowd-funding websites and developing other revenue streams to compensate for lower box office returns.
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New Technologies & Falling Box Office Figures
- 2. Box office figuresare falling. Why do you think this is? Read the hand-out from the Guardian website, highlighting the key factors they say contribute to falling box office figures Now note down some of the reasons you think Box Office figures may be falling Consider everything we have studied so far Do you regularly visit the cinema? If not, then explain why!
- 3. Box office figuresare falling. Why do you think this is? If this question came up in the exam, what would you write about? Declining appeal of stars Steady increase in ticket prices Hollywood reliance on the familiar ‘Franchises, re- makes, re-imaginings etc’ New Technologies
- 4. Learning Objectives Discuss whyHollywood box office figures are falling Identify the role new technologies have played in box office decline Complete exam style answer to previous FM2 question
- 5. Global Box Office In2014 US Box Office revenue hits its lowest point since 1995 Roughly 1.26 Billion consumers purchased cinema tickets in 2014. This is the lowest since 2015 These figures represent a 6% drop in ticket sales from 2013 (1.34 billion tickets sold) In our exam, we must show an awareness of WHY this happened and explore some of the reasons for it The general consensus on why 2014 was such a poor year for cinemas was that “a number of summer tent poles underperformed compared to previous instalments”
- 6. Despite the yearcontaining many box office ‘hits’, the year also saw a wide range of failures or films deemed to have fallen short of their high expectations Hollywood also had to contend with a number of high profile failures: 2014 What other ‘cinematic’ reasons could be behind the fall in box office revenue?
- 7. 2014 leading into ‘15 Even though cinema attendances have been mostly falling in the past decade, many industry insiders predict 2015 to be a record year Franchise film making lead to last years Box Office drop Franchise films are usually made/released in two year cycles This may lead to years like 2014 in the future – when audiences are waiting for the BIG Franchises to return
- 8. It is impossibleto identify one defining reason for falling box office figures It could be due to a unique social issue (2012) Box Office Down Experts said the July 20 mass shooting at a cinema in Aurora, Colorado during a showing of Batman film The Dark Knight Rises, may have had some effect. Twelve people died and 58 were injured in the attack. A survey conducted a month after the shooting showed 17 per cent of people were still wary of attending cinemas. • Alternative entertainment mediums • Poor selection of Films • Availability of films elsewhere • High Concept TV series “box setting” • And more many more… We must show an awareness of how all of these factors contribute to the waning box office numbers
- 9. Handout task here BoxOffice Down
- 10. New Technologies In the1950’s cinema attendances dropped dramatically. Why was that? Now, note down all the different ways that you are able to view films in 2013 Now put your choices in order of preference (which do you like the most and least?) Then put your choices in order of which method you use most often Using this information, What predications can you make about box office figures over the past ten years?
- 11. Why do youthink these types of films are generally under performing? 2012 A lot of the films that lost money in Hollywood were special effects driven, High Concept Movies They intend to offer the audience a ‘cinematic experience’ through their use of special effects, surround sound and huge screen Before the new technological revolution, the cinema used to be the only place that we could enjoy the ‘Cinematic Experience’ With NEW TECHNOLOGIES, we can replicate that CINEMATIC EXPERIENCE at home
- 12. Upon its release,the only way to enjoy the intended ‘cinematic experience’ of Avatar was in the cinema The 3D technology the film boasted was not available for home consumption In 2013 we are able to replicate almost all cinematic experiences in our own homes: ‘Home Cinema’
- 13. Whilst 3D TVsets and surround sound systems are expensive, they are a one off payment This poster compares the prices families pay at the cinema and at home The development of New Technologies has made home cinema more appealing to many people
- 14. What other NEWTECHNOLOGIES have contributed to declining box office figures? • Subscription to TV – cable, Satellite, digital terrestrial • Free to air TV • DVD • Blu Ray • PC & Laptop • iPod, MP4, other portable video players, Mobile phones • The internet – illegal pirating, sharing and uploading • Digital distribution – iTunes / Apple TV / Xbox live • Increase in TV production values New Technologies
- 15. New Technologies arenot a new threat to Hollywood The industry has always faced competition from emerging technologies – and they have always been able to draw their audiences back After the introduction of TV in the 1950’s studios branched out in to TV production In the 1980’s studios began ‘horizontally integrating’ their businesses models More recently, cinemas have attempted to offer unique experiences that can not be replicated anywhere else New Technologies
- 16. Despite their bestefforts studios are finding it increasingly difficult to combat the alternatives to cinemas Piracy The MPAA estimates that piracy & illegal downloads costs the US industry $20 billion per year However, these figures are disputed with some claiming the industry losses only $446 million per year Illegally downloading a movie does not take money from the studio, it prevents potential profit As a result, it is very difficult to say with accuracy how much piracy costs the industry
- 17. In what otherways can film studios generate income to compensate for falling box office figure? Studios are now parts of a larger machine Studios can make use of their Horizontally integrated businesses to create franchises, sell merchandise and develop other revenue streams for their film titles Blu Ray Sales: $347,894,126 (US only!) Spend over $2bn a year on content
- 18. Using the informationfrom previous lessons, today's notes and your knowledge of the film industry you must now create an essay plan for the following question: Box office figures are falling. Why do you think this is? You now have 30 minutes to write an answer to this exam question and post it on to the blog using these labels: Your Name Box Office
- 19. Technological development isalso affecting the way films are financed, produced, distributed and exhibited What do you know about the following companies? New Technologies - Industry
- 20. Video Sharing Websitesallow users to upload ORIGINAL CONTENT which can then be accessed anywhere on earth New Technologies - Industry These websites offer aspiring filmmakers the chance to store, distribute and exhibit their work to a global audience - FOR FREE Filmmakers can use the internet to profile their abilities – and studios can use it to identify future talents In 2011, YouTube financed the education of 25 up and coming filmmakers (each costing $35,000) in attempt to foster future talent
- 21. PIXELS (Dir: PatrickJean; 2011) New Technologies - Industry In 2010, Patrick Jean produced and uploaded his short film ‘PIXELS’ to Youtube
- 22. PIXELS (Dir: PatrickJean; 2011) New Technologies - Industry Since then, Sony has developed a feature length version, slated for release in July 2015 – staring Adam Sandler, Sean Bean, Peter Dinklage & Michelle Monaghan
- 23. KICKSTARTER New Technologies -Industry “We’re a home for everything from films, games, and music to art, design, and technology. Kickstarter is full of projects, big and small, that are brought to life through the direct support of people like you. Since our launch in 2009, 8.1 Million people have pledged more than $1.6 Billion, funding 79,000 creative projects. Thousands of creative projects are raising funds on Kickstarter right now.” Mozart, Beethoven, Whitman, Twain, and other artists funded works in similar ways — not just with help from large patrons, but by soliciting money from smaller patrons, often called subscribers. In return for their support, these subscribers might have received an early copy or special edition of the work. Kickstarter is an extension of this model, turbocharged by the web.
- 25. KUNG FURY (Dir:Patrick Jean; 2011) New Technologies - Industry Kung Fury is an upcoming Swedish martial arts comedy film written and directed by, and starring David Sandberg. It is an homage to 1980s martial arts and police action films. It was funded through a ‘KICKSTARTER’ and set an initial goal of $200,000(US) As of March 2015, 17,731 backers have donated $630,019 (hand-out with all different payment options to be given out)
- 26. ‘Kickstarter’ – KUNGFURY ‘BACKERS’ – number of people who have contributed to the KickStarter PLEDGED’ – amount of money that has been donated by ‘BACKERS’
- 27. ‘Kickstarter’ – KUNGFURY Can you think of any advantages to this type of film financing Make a list of the ways KickStarter and similar services could possibly affect AUDIENCES & PRODCUERS Along side KickStarter, there are companies who offer audiences the chance to fund project, but also receive a share of the profits the project makes. What are the implications of this? AUDIENCES PRODUCERS
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- 30. ‘KickStarter’ – KUNGFURY PLEDGE REWARD $1 This is cool, why not? Easy way to brag on the street ”I was one of the funders of this super mega movie.” $10 Digital copy of the script + thank you video from director with exclusive behind the scenes material. (Includes all previous rewards) $100 Get a special edition VHS copy of the film! Who could believe buying a new VHS in the year 2014? For 100 dollars? That’s so insane your friends will walk away from you! (and steal the VHS). $100000 Play a major role in the movie as Kung Fury's ex partner. Your name will appear on posters, covers, credit-rolls and other cool places. We will provide your travel and accommodation for the shoot and the official premiere. ‘PLEDGERS’ can also receive for various donations: • DVD • T Shirts • VHS Releases • Signed copy of the script • Premier Tickets • Production Diaries • Name in Credits • Be an ‘Extra’ • And more…
Editor's Notes
- #6 http://www.hollywoodreporter.com/news/box-office-2014-moviegoing-hits-760766
- #7 https://www.shortoftheweek.com/news/has-hollywood-lost-its-way/
- #9 https://www.shortoftheweek.com/news/has-hollywood-lost-its-way/
- #10 https://www.shortoftheweek.com/news/has-hollywood-lost-its-way/
- #26 People can actively contribute to those projects they want to see This will eventually lead to crowd sourced investment – people will actually make money from their donations- huge implications for studios and audience led trends.