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  1. 1. LO2: Be able to apply a range of research methods and techniques
  2. 2. Target AudienceJames Bond has a very large Target Audience formales, females, children, adults and even seenas a family film.Because the genre deals action, drama, romanceand several other themes, it means that theaudience can be aimed at so many people.The majority of the large target audiencehowever will be seen as young adult males.
  3. 3. GenreThe James Bond genre involves action, adventure, thriller, drama, romance andmystery. Action is very well known with James Bond. The questionnaire I createdhad a lot of people answering the genres above as well as spy and overcoming themonster.Other films which run in the same genre are: Road to Perdition, Die another day,Heat, the Dark Knight, Collateral. A lot of these films are advertised in the sameway as James Bond. They advertise through the Internet, posters, billboardstrailers and through the front covers of their DVDs and merchandise.Other films which appeared in my questionnaire which had the same genre ofJames Bond were: Oceans Eleven, the Bourne Identity, Inception, Tinker TailorSoldier Spy and Mission Impossible.Advertisement through games and video games are also very popular with JamesBond as they have many successful games as I lot of other films don’t have.
  4. 4. Advertisement
  5. 5. Country of ExhibitionSkyfall has many locations to where it will be heldas well as where the film is to be shot.The main release dates and places for Skyfall arethe following:, UK/France – 26/10/12, Spain -31/10/12, Germany – 01/11/12, USA/Canada –09/11/12, Australia – 22/11/12 and Japan01/12/12.The filming locations take part in London England,Shanghai China, Adana Turkey, Istanbul Turkey andScotland.
  6. 6. Methods of marketing The film has spread around the world for a lot of people through many advertising techniques. One of the biggest is the Skyfall logo which has confirmed the film and to then be advertised through word of mouth. The crew for Skyfall have had interviews with the press and you can listen, watch or read about the interviews which itself is adverting A picture from Skyfall also confirms the new film and can give people a lot to talk about this one image to find more about the film.
  7. 7. Methods of marketingIt is the 50th anniversary to James Bond whenSkyfall comes out.With it being a special occasion there will beposters and merchandise and they will awarepeople that there will be a film to go with theanniversary.
  8. 8. Production companiesThere are a few big production companies whichwork with the Bond series and on Skyfall.Eon Productions for Metro-Goldwyn-Mayer (MGM),Columbia Pictures and Sony Pictures Entertainmentare going to produce Skyfall and make it their 23rdJames Bond film to be produced by them.Other production companies which will be involvedwith Skyfall are Danjaq and United Artists.
  9. 9. How films of the same genre have been marketed beforetinker tailor soldier spy advertised throughposters, trailers and reviews on the internet andTV.
  10. 10. How films of the same genre have been marketed beforeMission Impossible 4 marketed and advertisedthrough: Reviews. Interviews, trailers, posters,billboards and in magazines such as “Empire”.