Define Social Media and Social Media Marketing
• Social Media：The media of online Talk and Interaction, often
generated and exchanged by online consumer。
• Social Media Marketing(SMM)：usually center on efforts to create
content that attracts attention, generates online conversations, and
encourages readers to share it with their social networks.
The message spreads from user to user and presumably resonates
because it is coming from a trusted source, as opposed to the brand
or company itself.
SMM is a recent component of integrated marketing
communications plans, coordinates the elements of the
promotional mix—advertising, personal selling, public
relations, publicity, direct marketing, and sales
promotion—to produce a customer focused message.