Cremica Organisation Culture

1. Organizational Culture
Presented by:
1. Ashish Dhand 19DM245
2. Shikhar Sahai 19DM194
3. Shreya Chopra 19DM204
4. Simran Pandit19DM214
5. Surya Pratap Singh 19DM224
6. Vivek Kumar Singh 19DM234

2. Vision
A strong and successful, Biscuit and Confectionery
Manufacturing Company, respected by stakeholders
with products enjoyed by consumers as part of a
balanced diet Cremica Agro Foods Limited

3. Members will follow this objective by encouraging:
I. The safety, quality and taste of their products and
maintaining the culture and tradition of their origins
II. The development of a business environment in which
companies can meet the needs of their customers
III. That products comply with the regulatory framework at
national and European level
IV. That raw materials are sourced and products manufactured in
a responsible manner from an economical, environmental and
social point of view
Company’s
Values
“If you take care of your employees they will take care
of your customers and your business will take care of
itself”

4. Organizational
StructureM.D.
R&D
Director
Food
Engineer
Operating
Director
Production
Team
Leaders
Production
Team
Members
Marketing
Director
Marketing
Manager
Sales
Team
Finance
Director
Finance
Supervisor
Accounts
Assistant
HRM
Director
Recruitment
& Training
Remuneration
Mechanistic Model of Organisation
Bureaucracy Structure:
• High Specialisation
• Rigid Departmentalization
• Clear Chain of Command
• Narrow Span of Control
• Centralization
• High Formalization

5. Decision Making
Managing
Director
Director
Project
Manager
Team
Leader
Team
Member
Advantages:
• Proper Discipline
• Quick Decision and Implementation
• Effective Management
Disadvantages:
• Work overload on Manager/Director
• One way Communication
• More Formalization

6. Span Across the Globe
Currently operating in 61 countries
Headquarters: New Delhi
Export in Asia , Africa, Australia,
Europe, North America, South America

7. Competition
• Cut throat Competition
• Too many big players in the market
• Brand value is not easy to make

8. Employee treatment
• Good atmosphere & growth opportunities
• Idea Sharing, variety of products
• Long route or travel time
• Decision Making

9. Approach of getting the work
done
• Formation of different teams
• Work specialization
• Overtime bonus
• Comprehensive work performance appraisal

10. Tolerance for Risk
• FMCG market is highly competitive
• New flavors and biscuits are always in R&D
• High Risk taking capacity
• Always trying to be one step ahead of the market

11. Customer Service
• Introduction of new products and varieties
• CSR activity to help the society at large