2. About the Industry
• Existence in 20th century
• Largest among all food industry
• India 2nd largest manufacturer
• 5000 Tons production
• 3.9 billions₹ crore turnover
• Employs 37.5lakh workforce
• Maharashtra, West Bengal, A.P. ,U.P.
3. About the Company
• Established in 1978
• Started by Mrs. Rajni Bector
• One of the leading the food processing business
• Ketchup, Biscuits, Mayonnaise, Desserts
• Focus on quality, freshness and taste
9. Marketing Mix
• Social media
• TV media
• Print media
• Retailers
• Grocery Shops
• 10₹- 50₹
• Glucose
• Cookies
• Cream
• Crackers
PRODUCT PRICE
PROMOTI
ON
PLACE
10. Supply Chain
RAW MATERIAL PROCUREMENT
REGIONAL PROCUREMENT OF RAW MATERIALS ; Maida ,
sugar, milk, palm oil
Manufacturing
•Outsourced
•In-house
Distribution
•Wholesale Distribution
•Direct Distribution
Retailing
•General trade
•Modern Trade
12. SWOT
Strengths
-Faster growth than category
average
-Dominance in North India
-Largest exporter in last FY
-
Weaknesses
-Brand building
-Retaining customers
Opportunities
-Expansion
-More healthy products
Threats
-Competition from regional as
well as national players
-Price sensitivity
-Competition from substitutes
-Slowdown in the FMCG industry
SWOT
13. Porter’s Five Forces
• New Products
• Introduction of
International
Varieties
• Better quality
• Reduced Prices
• Information of
the product
• Wafers
• Cream Rolls
• Cookies
• Price
• Quantity of
Supply
• Very high
• Cut throat
competition
• Forever changing
desires of
customers
15. Customer Buying Behavior
• Surveys done at supermarket of Gurgaon and general
stores of Jagat Farm
• Central region of India has very less supply of Cremica
Biscuits
• Most of the people go for brand and taste
• People prefer taste over any other nutritional qualities
• Britannia is the most selected brand by the consumers