Lots of thinking for this entire work! Hoping it's helpful!

1. Nestle Bangladesh
ltd.
Strategic
Management

2. Group 3 -Members’ names Group 3- Members’ IDs
Faiyaz Rahman
Tansuva Mahbub 1620428030
Sornaly Ahmed 1611037030
Samia Azad Sami 1531008630
Aqib Ibne Mizan 1813228630
1430365630
Purpose of the presentation:
It will thoroughly discuss about the following:
- Basic Introduction of the company chosen
- Strategic Planning Process to meet the missions and goals
- Competitive and Functional Strategy Recommendations to
meet the missions and goals
- How this recommendations can actually meet the missions
and goals

3. Introduction to Nestle Global
• Swiss corporation headquartered in Vevey,
Switzerland
• Globally expanded Food and drink processing
corporation
• Merging of Aglo swiss and Netsle group in 1905
• Employed 339000 people over 196 countries
• Built 450 factories in 86 countries
• 250000 shareholder worldwide
• It applies one share one vote principle, up to 3% of
total share
• Values includes long term development, short term
profit, long term relationship, respect for different

4. Introduction to Nestle Bangladesh
• Nestlé started its journey in Bangladesh in
1992.
• Factory situated at Sreepur, Gazipur.
• Quality and safety of consumers is Nestlé’s top
priority.
• The main purpose of the organization is to
enhance quality of life and contribute to a
healthier future.
• Total of more than 650 direct employees.

5. Product Portfolio:
Dairy
• Nestle Everyday
• Nido Fortigrow
• Nestle Milo
Culinary
• Maggi Noodles
• Maggi Soups
• Maggi Shad E
Magic
Baby Foods
• Nestle Caregrow
Beverages
• Nescafe
• Nescafe 3 in1
• Nescafe Creamy
Latte
• Netsle coffee
mate
Breakfast Cereals
• Nestle Koko
Crunch
• Nestle Koko
Crunch Duo
• Nestle Milo
Cereal

6. Ownership, and leadership
Structure: Ownership
 Initially, started as a joint venture between Transcom
Limited and Nestlé S.A, Switzerland in 1992.
 Later on, became a 100% owned subsidiary of Nestlé S.A in
1998.
 Leadership Team Details
 Managing Direcor: Deepal Abeywickrema
 Finance and Control Director: Sudipta Dey
 HR Director: Akhteruddin Mahmood
 Corporate Affairs Director: Md. Naquib Khan
 Supply Chain Director: Sanjeev Kumar Yadav
 Sales Director: Syed Iqbal Mahmood Hossain
 Nutrition Director: Luke Gomes

7. Managin
g
Director
(M.D)Marketin
g and
Sales
Manager
National
Sales
Manager
Group
Brand
Manager
Technica
l
Manager
Plant
Manager
Corporat
e
Manager
Supply
Chain
Manager
Distribut
ion
Operatio
ns
Distribut
ion
Services
Demand
and
Supply
Planning
Finance
Control
Manager
Finance
Controlle
r
Corporat
e HR
Manager
HR
Manager
Corporat
e Quality
Assuranc
e
ManagerQuality
Assuranc
e
Manager

8. Step 1 of Strategic Planning: Selecting Corporate Mission and Organizational
Goal
The purpose or mission of the organization is to:
• enhancing quality of life everyday of people
• contribute to the healthier future community of Bangladesh.
Their value creating areas here are:
• Nutrition, health and wellness
• Rural development, their people, human rights and compliance
• Water, and environmental sustainability
Their goals are:
• 5% increase in market share by 2023
• 10% increase in profitability by 2023
Both with keeping the context of COVID-19 in mind.

9. Strengths
 Brand Image
 Financial Muscle
 Global presence
Weakness
 Bad quality
exposures
 Sensitive industry
 Media and
Environmentalists
Pressures
Opportunities
 Product Line
Extensions
 Entering Emerging
Markets
Threats
 Competitions from
substitutional and
rival local and
international brands
 Political instability
and natural disasters
 Structural industry
pattern
 Rising Prices of Raw
 Impacts of COVID19 on SOWT
:
 Weaken financial muscle more
or less
 Got opportunity of entering
emerging market sanitization
products and immunity
boasting food products.
 Being in a sensitive industry
now it’s even harder for them
to retain reliability and ensure
consumer trust.
 Long continuation of COVID-
19 Pandemic is also
threatening to them.
Step2and3ofstrategicPlanning(SWOTAnalysis

10. Strategic Planning step 4: Selecting Strategy
Strategy can be taken at many levels but here by
considering the strengths, weaknesses,
opportunities, threats along with considering the
missions and goals, selecting functional strategy to
address the issues would be effective.
Strategic Planning Step 5: Implementing Strategy
For implementing areas of the functional strategy
would be organizational structure, culture and
control, while keeping the ethics and governance in
mind.

11. competitive strategies intending towards the
mission and goals:
• Brand extension and Diversification
• Line Extension and Differentiation
• Differentiating and strengthening Customer
Relationship

12. Recommendations of Functional Strategies
Quality
•Ensuring Stronger quality monitoring and
preparing the safety guidelines.
• Communicating safety measures taken, to
the market and reviewing by the customers
for better understanding.
•Repeated tracing raw and finished goods
and following adjusted guidelines.
•Designing safer and quality products and
packaging by R & D.
•Training on safety maintaining along with
overall quality maintaining.
•IS help for monitoring safety and overall
quality maintaining conducts.
•Rationalizing suppliers
Superior Innovation
•Facilitating new process and product
innovation projects.
•Helping R&D by production unit.
•Collecting and analysing of market
information to provide R&D ideas.
•R&D’s dedication which directly operates
innovation.
•Information from multiple units are needed
for innovation so handling that with
information system.
•Hiring qualified nutritionist, pharmacist.

13. Recommendations of Functional Strategies
Efficiency
•Employee empowerment and
cross functioning
•Keeping Flexible but scientific
manufacturing environment.
•following detailed manufacturing
system
•Skilled and Trained workforce
•Designing detailed
manufacturing system.
•Time & cost cutting by
automating cross functions with
use of information system.
Customer Responsiveness
• Encouraging customer response by overall motivation and particularly rewarding.
• Skilled production unit to follow customer response in production.
• Informing R&D on presently emerging and existing market condition and also collecting customer feedback and opinions.
• Employing JIT system
• Using information system for higher and better responding.
• Training particularly on customer responsiveness
• Figuring out actionable customer opinions and feedbacks and find way for employing that.

14. Specific Actions to facilitate Chosen Functional Strategies for each element of
Organizational Architecture:
 Structure: Allowing Cross Functional Activities along with balanced centralizing
and decentralizing.
 Processes: Ensuring Detailed Processes Of the Functional Strategies and
collaboration of all activities.
 Culture: Safety guidelines maintaining should turn into a value of the
organization for good.
 Control and Incentives: Continuous monitoring specially of safety guideline
observing by the employees along with overall performance by them, besides
setting incentives on that accordingly to encourage them toward the goals and
mission.
 People: Training is the most required thing for this element currently to adapt
the emergent changes for the pandemic along with strategic handling of other
human resource activities.

15. 1.Shelly, S.Z.S. (2015, 6 February). Internship Report on
Nestle Bangladesh Ltd. Retrieved from
http://www.core.ac.uk/download/pdf/61805779.pdf?
2.Dr. Mohon, H.K.M. (n.d.). Present and Future of Nestle
Bangladesh Limited. Retrieved from
http://www.academia.edu/15111654/Presesnt_and_Fu
ture_of_Nestle_Bangladesh_Limited?
3.Our Stories. (n.d.). Retrieved from
http://www.nestle.com.bd/trories?
4.Home. (n.d.). Retrieved from http://www.nestle.com/
REFERENCE