Health Care Industry

1. Healthcare Industry
Factors affecting supply and demand

2. Comprises of
HOSPITALS
MEDICAL DEVICES
HEALTH
INSURANCE
TELEMEDICINE
MEDICAL
EQUIPMENT
MEDICAL
TOURISM
CLINICAL TRIALS
OUTSOURCING

3. INDIAN
HEALTHCARE

4. Healthcare has become one of
India's largest sector in terms of
revenue and employment.
2010
2011
2012
2014
2017
2009
2020F
68.4
59.5
51.7
72.8
81.9
160
280
Figures in
Billion Dollars

5. Factors affecting Demand of Healthcare
Services
Age
Health
Conscious-
-ness
Education

6. Factors affecting Demand of Healthcare
Services
A change in income of the consumer significantly influences his
demand in the healthcare services i.e. if the disposable income
increases the demand of higher priced commodity will increase
Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP)
Ayushman Bharat
Income
of
customer
Price
Government
Policies
Primary commodity
High Income class
Higher prices higher demand
Substitute commodity
Low Income class
Lower prices higher demand

7. SOME OTHER FACTORS AFFECTING
DEMAND IN HEALTHCARE INDUSTRY
• Insurance
• Distance of source of health care

8. Factors affecting Supply of Healthcare
Services
Technology
Demography
Government
Subsidy
External
Factors
Online consultancy eg: Practo
Online medicines eg: NetMeds, Pharmasy etc
Rural supply
Urban Supply
Geographical differences
Subsidized prices will lead to a higher supply in the
market
Natural Disaster
Epidemic

9. Conclusion
Looking at the trend of healthcare industry, the
demand and supply are directly related to each other.
Taking into the consideration the present scenario, we
can conclude that in the coming future the demand for
healthcare will increase, thereby a need to increase in
supply.

10. AND STAY HEALTHY