Design Thinking

1. DESIGN THINKING

2. Brainstormers
2
Vivek Kumar Singh
19DM234
Surya Pratap Singh
19DM224
Shreya Chopra
19DM204
Simran Pandit
19DM214
Ashish Dhand
19DM245
Shikhar Sahai
19DM194

3. PROBLEM STATEMENT
Problems faced by customers who opt for
servicing or repairs of their cars at service centers
3

4. 4
STAKEHOLDER MAPPING
🏣 🏰 👨🔧👩🔧 👨🏽💼👩🏽
👩👤
👪
Customers
👦
👨🔧👨🔧👨🔧👨🔧
👨
⚒🔧
🙎🏽🙎🏽🙎🏽
Other Mechanics
Non Technical staffsTechnical staffs
Head Technician
Managers
Service Centre owner
Dealers of spare
parts
GovernmentInsurance
Companies
Equipment
suppliers
Make it
convenient
Make most
profits

5. 5
SURVEYS

6. Empathy
Mapping
6
👪

7. 7
Customer Journey
😃😟
😟
About CarServicing day
approaching
😖
How would I
commute???
Using crowded
public transport
After handing
over the car to
service center
😤
Regular Visits
😩
Delivery Date
😕
Wait for the car
to finally arrive!
Day of
Reception
😃
🏽

8. “Let’s make the
change
8

9. IDEATION
(Round-Robin)
Personal Experience
◦ No transparency in service industry
◦ Lack of authenticity.
Transportation Issues
◦ Service Centers invest on swapping vehicles during
servicing
◦ Rented Vehicles (Outsourcing: Zoom Car etc.)
Final Idea
App based car servicing with doorstep car pickup and
delivery as well as optional swapping for rented
vehicles. Also, transparency in choices and prices of
services provided by the Service Centers.
9

10. Value
Proposition
10
App
based
App
Choice
of parts
Quality
of
product
Timely
Repair
Time
Consuming
Inconvenience
Fear of
unauthentic
parts
All solutions
at one placeQuality
Timely
Service
Rent
Vehicle
Real time
monitoring
Convenience
Choices
on spare
parts
Online
Service
Travel modes
during
servicing
Choices
and
options

11. CONCEPT
POSTER

12. 12

13. PROTOTYPING
App named
“RepairIt”
Place your screenshot
here
13

14. 14

15. 15

16. 16
Any questions?