Competitive Grid

1. WELCOME TO THE GRAND LAUNCH OF
ROAD RUNNER
-Feel like family

2. ROADRUNNER

3. FEATURES OF ROAD RUNNER
• MILEAGE: ROAD RUNNER HAS A MILEAGE OF ‘26 KMPL’ AND ALSO OFFERS TO RUN ON
ELECTRICITY.
• SAFETY: ROAD RUNNER HAS THE SAFETY FEATURES LIKE ‘360-DEGREE CAMERA AND
SENSORS’, ‘PARKING ASSIST, TRACTION CONTROL.
• BOOT SPACE: ROAD RUNNER HAS A BOOT VOLUME OF ‘550 L’.
• SPEED: IT CAN REACH SPEED OF 100 KMPH IN 10 SECONDS. TOP SPEED: 212kmph
• HYBRID ENGINE: IT CAN RUN ON DIESEL AS WELL AS ON ELECTRICITY.

4. Features City(Honda) Vento(Volkswagen
)
Road Runner
Primary Features Weightage Rating Rating Rating
Mileage 0.15 3.0 3.0 4.0
Safety 0.15 2.0 4.0 3.0
Fuel Tank
Capacity(Litre)
0.12 3.0 3.0 4.0
Maximum Torque 0.11 3.0 4.0 4.0
Emission 0.11 3.0 4.0 4.0
Secondary Features
Ground Clearance 0.10 3.0 3.0 4.0
Boot Space 0.10 3.0 3.0 4.0
Top Speed 0.06 3.0 3.0 3.0
Cruise Control 0.05 4.0 4.0 4.0
Hill Assist 0.05 2.0 1.0 3.0
Comparison Between Two Sedan Model And Our Own Car Model
*SOURCE BY: carworld.com

5. 4 P’S
PRICE
•AFFORDABLE TO UPPER MIDDLE
CLASS INCOME PEOPLE
•PRICE: ₹12.5 Lakhs
PLACE
•AVAILABLE IN METRO AND
COSMOPOLITAN CITIES
•EXCLUSIVE SHOWROOM
•LUXURY RETAIL STORES
PRODUCT
•AVAILABLE IN DIESEL AND HYBRID
VERSIONS
•SPORTY DESIGN
•24*7 CUSTOMER CARE
ASSISTANCE
PROMOTION
•FEEL LIKE FAMILY
•FREQUENT ADVERTISING
•OFFERS ON AFTER PURCHASE
SERVICE

6. SEGMENTATION, TARGETING
• SEGMENTATION: Our car lies in middle end sedan segment
Geographic : Cosmopolitan and metropolitan cities
Demographic: Service Class people
Behavioral: Nuclear Family (5-Seater)
• TARGETING:
1. AGE: It is preferably for the middle aged people. but as it is having a
sporty look it can be a attraction for younger front.
2. INCOME: It is a budget car and for people earning 10-15 lakhs per
annum. it’s servicing cost is also low compared to the existing cars
of same price range.
3. CLASS: Middle Class & Lower Upper Class

7. POSITIONING
• HONDA CITY
• ROAD RUNNER
• VOLKSWAGEN
VENTO
EXPENSE COMFORT
• ROAD RUNNER
• VOLKSWAGEN
VENTO
• HONDA CITY
SAFETY
• VOLKSWAGEN
VENTO
• ROAD RUNNER
• HONDA CITY
PERFORMANC
E
• ROAD RUNNER
• VOLKSWAGEN
VENTO
• HONDA CITY

8. THANK YOU • DONE BY:
 SPARSH KAPOOR
 ANUVESH SACHDEVA
 TUHINA PRIYA
 VIVEK KUMAR SINGH
 SIDDANTH PRASAD
 VM SAI CHARAN
 Y SIVARAM