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Summer slush
1. Summer slush
presented by:
Shumail Tariq (002)
Submitted to : Anum Mozamm
DATE : 16-5-2017
COMSATS INSTITUTION OF INFORMATION TECHNOLOGY VEHARI
2. CONTENTS :
1) INTRODUCTION
2) EXECUTIVE SUMMARY
3) VISION
4) MISSION
5) BUSINESS ENVIRONMENT
6) COMPETITORS ANALYSIS
7) MARKET AND RESEARCH ANALYSIS
8) MARKETING PLAN
9) FINANCIAL PLAN
10) OPERATIONAL PLAN
11) MANAGEMENT TEAM
12) PROFILE OF PROMOTERS
13) ADVISORY BOARD
14) RISK ANALYSIS
15) CONCLUSION
3. Introduction :
ď§ summer slush is going to introduce new flavors of slush selling a
variety of mixed and instantly prepared, 100% pure fruit juices ,milk
shakes and smoothies
ď§ .The target group is composed of health conscious consumers looking
for convenient fast-food .
ď§ .Healthy benefits and tastes of our juices are the core of our
organization and will be transmitted through our efficient service
ď§ .To serve and satisfy the nutrition needs of health conscious
consumers through the high quality of our products.
4. Executive Summary :
.our products are milk shakes , juices , smoothies and
our core product Is slush
. And that is available in many different flavors .
.vision is to supply high quality product made of natural
ingredients
.Summer slush is located in the main city and capture
the attention .
.our products are ISO certified
.our team consist of operational manager , financial
manager ,marketing manager and a CEO .
5. MISSION :
â To provide refreshment nutritious
products reasonably-priced and friendly
atmosphere.ââ
VISION :
â offering nutritious & superior quality drinks to our
consumers..ââ
6. BUSINESS ENVIRONMENT :
PEST Analysis of SUMMER SLUSH :
Political: The manufacture, delivery, of products are subject to many federal
regulations, like the Food, Drug act. Summer slush follow restrictions
because quality is our prime concern.
.
Economic: The products made by the raw materials, natural
fruits ice , cream used less manufacturing less traveling cost of products
Social: Lifestyle has great influence on the use of products people of vehari
Prefer halal food .
Technology : focus on the latest distribution techniques, and other
technological advances in industry. Use latest juicers and blenders .
7. Competitors Analysis :
PARAMETERS
For measuring the
competition in market
COMPETITOR : 1
â second cup ,,
COMPETITOR : 2
âCrispy cottage
COMPETITOR
: 3
âjuice island
1 Services .slush
. Juices
smoothies
. Juices
.drinks
resembles slush
.juices
. Milk shakes
2 Location . At a long distance . In main city . Out of city
3 Reputation . Well know brand
. ISO certified
. Local brand . Local brand
4 Market share . 25 % 15 % 23 %
8. strengths (S) Weaknesses (W)
â˘Excellent sales staff with strong knowledge
of products
â˘Good relationship with customers
â˘Good internal communications
â˘High traffic location
â˘Successful marketing strategies
â˘Reputation for innovation
â˘Currently struggling to meet deadlines -
too much work?
â˘High rent
â˘Market research data may be out of date
â˘Cash flow problems
â˘Holding too much stock
â˘Poor record keeping
Opportunities (O) Threats (T)
â˘Similar products on the market are not as
reliable or are more expensive
â˘Loyal customers
â˘Product could be on the market for events
â˘Customer demand - have asked sales staff
for similar product
â˘Competitors have a similar product
â˘Competitors have launched a new
advertising campaign
â˘Competitor opening shop nearby
â˘Downturn in economy may mean
people are spending less
SWOT analysis :
12. Milk shakes flavors :
. Mango . Chocolates
.vanilla . Candy mix
.strawberry . Red cherries
.Banana .pine apple
. Apple . Mix fruit
13. products Original cost
Slush . Large cup ( 50 ) RS
.medium cup ( 35) RS
.Small cup ( 15) RS
Juices . Large cup ( 40 ) RS
.medium cup ( 35) RS
.Small cup ( 10) RS
Smoothies . Large cup ( 50 ) RS
.medium cup ( 35) RS
.Small cup ( 15) RS
Milk shakes Large cup ( 40 ) RS
.medium cup ( 35) RS
.Small cup ( 10) RS
14. Place :
. main city Vehari ( G block DPS road vehari Main street Rehman plaza
near Shaheen book centure )
. Purchase material from Mandi of vehari .
16. Marketing plan :
3P
. PEOPLE
. Suppliers
. Fruit seller
.whole sale market
. Milk seller
. Machinery supplier
. Disposable material
suppliers
. Ice provider factory
.Customers
. Families
. Students
.males
.females
17. Process
. collecting materials needed
. cutting process ( fruits)
. Blending process
. Mixing process
. Toping process
. Serving process
. Packing process
19. Financial plan :
. Funding sources :
.friends
. Investors are :
.Nadeem Ahmad
.Naiz hussan
. Muhammad Akmal
.Rimsha Raiz
.Shumail tariq
. Owner of wheat mill (Amir shiekh )
.Bank
Break-even Analysis
226,116.6/(1.45-.50)
=155,892.48
I need to sell 155,892 cups
20. Start-up Costs
electronics = 176.72
Licenses and Permits = 239.88
Insurance = 700.00
Legal = 500.00
Machines = 795.00
Furniture = 45000
Decoration = 100000
= 226,116.6 RS
â˘Operational plan :
â˘.Production :
â˘Products are manufacture in a clear atmosphere
â˘Production method used must be ISO certified
â˘.Location :
â˘. main city Vehari ( G block DPS road vehari
â˘near Shaheen book centure )
21. Equipment :
.Blenders
.Mixers
. Cutters
. Topping machine
.juicers
.freezers
Quality control :
. All parameters followed given by ISO .
. Open doors policy for customers ( check kitchen )
Customer care :
.greetings
. Services
. Parking
Building : Commercial Structures Shop (Rent):
Area = 22 X 7
Built up = 1320 square . Ft
22.
23. CEO Muhammad Akmal
Administration Manager Abida Kasur
Marketing Manager Shumail Tariq
Operation Manager Amir Sultan Khan
Financial Manager Rimsha Raiz
General Worker
.Ali Raza
.Muhammad Ahmad
Management Team :
24. MOTTO In Search of Excellence
Type Public university
Established 1998
Affiliation PEC , HEC
Endowerment 300 million
Chancellor Federal Minister of Science and
Technology, Pakistan
Color Blue + white
Industry Banking
Capital Markets
Founded 1947
Headquarters MCB Tower, Karachi
Sindh, Pakistan
Key people Husnain Ijaz (Chairman)
Products Loans, credit cards savings,
consumer banking Home Remittance
etc.
Revenue â¨66.43 billion
PROMOTERS :
25. Advisory board :
. Nadeem Ahmad
. Area manager MCB
.MBA from London
. Area manager of southern punjab branches
Of MCB
. MOBILE : 03336101600
.promotes our idea slogan and logo and
Provide loan from MCB
Naiz Hassan
. Businessman ,and AC
. Clear exams of CCS first position in law and human resource
management
. Fruit exporter (family business )
.promote our slogan idea , investor and
both are family relatives
.
WHOLE SALE MARKET FOR PURCHASING CREAM , SUGAR , VANILLA POWDER ,
Machinery supplier supplies blenders , mixers ,juicers .
disposable material suppilled like disposable cups spoons , glasses .
ice is used in all products slush milk shakes juices
.Collecting material includes ices cream milk , flavors collection , sugar stock management
. blending is required in milk shakes smoothies cream blending for decorating top
.mixing includes mixers needed to mix fruits together in fruit slush in smoothies
.serving includes services provided by the company to the customers how products are being served
Packing includes packing materials how products are packed for further service at distant places
Cream is filled in toping machine then open with a handle on it and used for decorating cup glass from top
Different colored juice boxes with different shapes printed on them used for packing the relevant juices .
Smoothies milk shakes and slush is packed and served in plastic boxes even juice is also served in plastic glasses or cups with disposable spoons and straws.
Bank provides debt in form of loan for new business
Investors provide start up cost that is estimated to be
Greetings : saying good evening by waiters
Services like better atmosphere provided to customers serving etc air conditioned rooms
Parking services for users free of cost