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Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger) - ULI Fall Meeting 102611

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Questions & Answers
In B2B social media marketing, how can we be sure our posts and shared content are reaching the right people, i.e. key decision makers of the prospect company, not just other marketing/PR professionals? Amy Ricchiuto Marketing Administrator at Development Solutions, Inc. Chicago, Illinois
The biggest struggle I have found is getting my elders to adopt and use on a daily basis. The ROI is not immediate; however, how do you persuade an entire company to change the way they interact with their clients and not only get all employees to use; but change the way we communicate with clients who perhaps are not as tech savvy? Beverly Rivas Social Media Consultant Oakland, California
How can social media be used to make the jump from participation to engagement? Participation might include reading a tweet, voting on a poll question on a Facebook page, or retweeting a news release, but all of these actions are merely superficial participation. What are companies doing to truly engage people via media so that new value is created? Jonathan Tarr Contract Strategist in New and Emerging Media at US EPA Washington D.C.

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Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger) - ULI Fall Meeting 102611

  • 2. In B2B social media marketing, how can we be sure our posts and shared content are reaching the right people, i.e. key decision makers of the prospect company, not just other marketing/PR professionals? Amy Ricchiuto Marketing Administrator at Development Solutions, Inc. Chicago, Illinois
  • 3. The biggest struggle I have found is getting my elders to adopt and use on a daily basis. The ROI is not immediate; however, how do you persuade an entire company to change the way they interact with their clients and not only get all employees to use; but change the way we communicate with clients who perhaps are not as tech savvy? Beverly Rivas Social Media Consultant Oakland, California
  • 4. How can social media be used to make the jump from participation to engagement? Participation might include reading a tweet, voting on a poll question on a Facebook page, or retweeting a news release, but all of these actions are merely superficial participation. What are companies doing to truly engage people via media so that new value is created? Jonathan Tarr Contract Strategist in New and Emerging Media at US EPA Washington D.C.