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Social media 101


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Social media 101

  1. 1. Social Media 101 An extremely brief overview of a very big subject
  2. 2. What is Social Media? Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet - and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
  3. 3. Think of it this way Advertising used to be about setting off fireworks. Flashy, noisy, expensive. And over in an instant.
  4. 4. Social Media has changed that... Today the most successful campaigns are like bonfires. They warm people up and invite them to come a little closer, to share stories, experiences, ideas, opinions, politics, irritations, advice, rhetoric, memories, things that are funny, things that are sad, inspiration, motivation, bargains, rip-offs and more.
  5. 5. Social Media is about conversation Through technology we have the ability to have conversations like never before. These conversations are happening whether you are involved or not, with your permission or not... And they are the most powerful behavior changer there is. We do like others like us do. In fact 70% of purchase decisions are based on friend recommendations that take place in these conversations.
  6. 6. It’s not just about “being on Facebook” Social Media is first and foremost about listening. Listening to what your target market is already saying, and then developing a strategy to join the conversation in a relevant way. Relevant, Useful and Engaging content is one of your brand’s most critical business assets.
  7. 7. Social Media has forced a shift in communication tactics from attack and retreat to
  8. 8. Old Attack and Retreat Communication Model New Sustained Attack Communication Model
  9. 9. We build maintain and sustain communities that love your brand. We develop and maintain these social media platforms so that they offer meaningful communication channels when you run JTBD specific campaigns, and maintain momentum between campaigns.
  10. 10. If you think that Facebook isn’t a big deal in South Africa
  11. 11. 1.8 BILLION pageviews monthly 61% between 18 - 35 Male 45% 55% Female 27min per day ave
  12. 12. We offer 360 degree social media communication solutions. Customized Facebook and Twitter Page Development From basic to world-leading, we make sure your brand takes ownership of it’s space. “Always-on” communication Conversations about your brand are ongoing whether you like it or not. We become the voice of your brand in social media channels, because your schedule doesn’t allow it. This means constant content updates, managing consumer interaction, building networks, and amplifying traditional above the line through these networks. Project Specific Social Media Campaigns From insight to implementation challenge us to get consumers talking about and loving your brand. Full reporting and metrics provided on any social media activity ROI on social media activities is more measurable than almost all traditional media channels. There are a host of tools to use to track exactly how consumers are interacting with your brand online.
  13. 13. Social Media Myths Social Media is cheap if not free Yes many of the tools used in social media are free. However, integrating these tools into a corporate marketing program requires skill, time, and money. You can do it all in house Building and managing a social media presence is a full-time job, not a weekly addition to a junior executives job description. You can make a splash in a short time Yes, sometimes you can hit it big over night. But social media needs to be viewed like any other personal relationship. Thoughtful, considered, and grown over time. Social Media stands alone. The best social media integrates with your brand’s PR, traditional media, promotions and more. Social Media isn’t measurable ROI on social media activities is more measurable than almost all traditional media channels. There are a host of tools to use to track exactly how consumers are interacting with your brand online.
  14. 14. Social Media is all this though
  15. 15. If you take nothing else out of this it’s these three steps.. Listen Engage Measure
  16. 16. The End To find out more about how we do Social Media email or check us out on