Social Media 101
An extremely brief overview
of a very big subject
What is Social Media?
Social media are media designed to be
disseminated through social interaction, created
using highly accessible and scalable publishing
techniques. Social media supports the human
need for social interaction, using Internet - and
web-based technologies to transform broadcast
media monologues (one to many) into social
media dialogues (many to many). It supports the
democratization of knowledge and information,
transforming people from content consumers
into content producers.
Think of it this way
Advertising used to be about setting off fireworks.
Flashy, noisy, expensive.
And over in an instant.
has changed that...
Today the most successful campaigns
are like bonfires. They warm people up and
invite them to come a little closer, to share
stories, experiences, ideas, opinions, politics,
irritations, advice, rhetoric, memories, things
that are funny, things that are sad, inspiration,
motivation, bargains, rip-offs and more.
Through technology we have
the ability to have conversations like
never before. These conversations
are happening whether you are
involved or not, with your
permission or not... And they are
the most powerful behavior
changer there is. We do like others
like us do. In fact 70% of purchase
decisions are based on friend
recommendations that take place
in these conversations.
It’s not just about
Social Media is first and foremost
Listening to what your target market
is already saying, and then developing
a strategy to join the conversation in
a relevant way.
Relevant, Useful and Engaging
content is one of your brand’s most
critical business assets.
has forced a shift
from attack and
Old Attack and Retreat Communication Model
New Sustained Attack Communication Model
We build maintain
and sustain communities
that love your brand.
We develop and maintain these social media
platforms so that they offer meaningful
communication channels when you run JTBD
specific campaigns, and maintain momentum
a big deal in
18 - 35
27min per day ave
We offer 360 degree social
Customized Facebook and Twitter Page Development
From basic to world-leading, we make sure your brand
takes ownership of it’s space.
Conversations about your brand are ongoing whether
you like it or not. We become the voice of your brand in
social media channels, because your schedule doesn’t
allow it. This means constant content updates, managing
consumer interaction, building networks, and amplifying
traditional above the line through these networks.
Project Specific Social Media Campaigns
From insight to implementation challenge us to get
consumers talking about and loving your brand.
Full reporting and metrics provided on any social
ROI on social media activities is more measurable than
almost all traditional media channels. There are a host of
tools to use to track exactly how consumers are interacting
with your brand online.
Social Media Myths
Social Media is cheap if not free
Yes many of the tools used in social media
are free. However, integrating these tools into
a corporate marketing program requires skill,
time, and money.
You can do it all in house
Building and managing a social media presence
is a full-time job, not a weekly addition to a junior
executives job description.
You can make a splash in a short time
Yes, sometimes you can hit it big over night.
But social media needs to be viewed like any other
personal relationship. Thoughtful, considered, and
grown over time. Social Media stands alone.
The best social media integrates with your brand’s
PR, traditional media, promotions and more.
Social Media isn’t measurable
ROI on social media activities is more measurable
than almost all traditional media channels. There
are a host of tools to use to track exactly how
consumers are interacting with your brand online.