2. WE HAVE A BIG, HAIRY, AUDACIOUS GOAL
Tuesday, 16 June 2009
3. WE WANT TO GET 1 MILLION MORE YOUNG PEOPLE
VOLUNTEERING
Tuesday, 16 June 2009
4. THE NEED FOR INNOVATION
46% uninterested or
indifferent to volunteering
Source: Timebank / V Quantitative research Dec 07
Tuesday, 16 June 2009
5. THE NEED FOR INNOVATION
“commitment is a “I imagine it’s really dreary…you’d get all the crap jobs”
difficult word,
because we have “I don’t have the energy, I come
so many different home knackered and it would take a
priorities now” lot for me to get off the sofa”
“It would be a tough sell to me and my mates” “you wouldn’t
choose
“Apart from helping “I have done it but volunteering over
people, what are the wouldn’t class myself paid work,
benefits, what is the as a volunteer, no period”
attraction?” way”
“Right now life’s too hectic, we’re focused on accomplishing what we’ve got to do, first”
Tuesday, 16 June 2009
16. LETS PEOPLE TAKE PART IN BRIEF SNATCHES OF TIME
Tuesday, 16 June 2009
17. NO MENTION OF THE ‘VOLUNTEER’ WORD
Tuesday, 16 June 2009
18. TOOLKIT
• Full research findings
• Strategy for engaging youth
• Examples of emerging social action
brands (inc Guerrilla Gardening case
study)
Tuesday, 16 June 2009
20. SPACEHIJACKERS.CO.UK
What is the site about:
They are a group of ‘an-architects’ who campaign against corporate abuse, the
degradation of the public environment through shopping malls, 4x4s, and
the lack of green spaces
How do they make it easier for people to get involved:
They make it fun. They organise parties on the Circle Line to cheer up
commuters. They turn around posters on the tube to stop marketing
infiltration. They encourage people to walk around retail stores wearing
tshirts that say ‘all products half price today in store’
Tuesday, 16 June 2009
22. Kiva.Org
What is the site about:
It is a non-profit allowing people to ‘directly’ fund small businesses in the
developing world. Users can decide who to give money to, how much, and
they can track how much is paid back, over what period.
How do they make it easier for people to get involved:
Total transparency on what your actions are impacting – where your money is
spent and who. They are also reducing the middle man and letting you feel
in direct contact with the person you arehelping. It feels radical and human.
Tuesday, 16 June 2009
23. TOOLKIT
• Full research findings
• Strategy for engaging youth
• Examples of emerging social action
brands (inc Guerrilla Gardening case
study)
• Workshop plan including running order,
stimulus and Barack Obama case study
Tuesday, 16 June 2009