Young Glory 2015 - Brief 1

1. PORFIRIO LOPEZ & THALES MACEDO
The Ultimate
Human Accelerator

2. We’ve been wondering.
Why people let open the tap while they brush
their teeth?
They spend tons of water.
Is it because they’re bad?
Is it because they don’t care? Or
Is it because they hate water?
And after all this ad campaigns and yelling
mothers.
There must be something else.
Scenario
PORFIRIO LOPEZ & THALES MACEDO
The Ultimate Human Accelerator

3. Concept
We started wondering, what could possibly be wrong
with humans? Is there anything wrong?
We often ask ourselves what’s the meaning of life.
Is it to give and receive love? To reach Heaven in the
afterlife? Or to live every day like it is your last?
And we decide to put some serious science and
bad-ass researchers on this.
And they found out what the real human mission is.
Everything we have been told is wrong.
The mission of the humankind is to destroy
the planet.
Then we realised the Mayans were right all this time.
And now we are late.
People work everyday on this mission without
realising it, but we are not being as good as we could
be.
Our badass research team came up with a new
solution to speed up the process, so they created
The Ultimate Human Accelerator.
A new proven method to provide people with a
whole bunch of ideas on how to end the world in a
better, faster and bigger way.
PORFIRIO LOPEZ & THALES MACEDO
The Ultimate Human Accelerator

4. The Ultimate Human Accelerator
Series of videos on YouTube showing people on how
to waste more natural resources, mostly water.
eg. John is brushing his teeth with the tap open, while
he is opening the shower and flushing the toilet
several times.
Solution
PORFIRIO LOPEZ & THALES MACEDO
The Ultimate Human Accelerator
Website
Videos will end with a call to action to get people to a
website, where they can see how many things they
are doing wrong in their daily lives, without realising it.
w

5. PORFIRIO LOPEZ & THALES MACEDO
The Ultimate Human Accelerator
We realised that campaigns try to change behavior in
the same direction, so we decided to go exactly in the
opposite way.
Our insight is people don’t think they’re bad, but
actually, they’re quite good at being bad, naturally.
Our mission is to provoke people in a funny and
innovative way and say to them how with small details
such as running water for two minutes while brushing
their teeth, they are damaging the world.
Why?

6. Thank you.