Digital Media Strategy

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Intro into digital media, strategies and tips with excerpts from Luke Sullivan's most recent edition of Hey Whipple and content from EdwardBoches.com

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Digital Media Strategy

  1. 1. HALF OF THE HUMANRACE HAS NEVERKNOWN LIFE WITHOUTTHE INTERNET Easy Net Global Services
  2. 2. What impresses me most is the ability tomake things...
  3. 3. ...More and more these days people arecoming into the business able to shoottheir own commercials, create websites,program games, take photos, build apps,and generally act as a one personagency...
  4. 4. ...If you can make things and make themwell, you will never be unemployed.*Valdean Klump: Breaking In
  5. 5. FRESHORIGINALUNEXPECTEDBEAUTIFUL Edward Boches
  6. 6. SHAREABLEINTERACTIVECONTINUOUSPARTICIPATORY Edward Boches
  7. 7. DIGITAL MEDIA ISCHANGINGEVERYTHING WE DO...
  8. 8. HOW WEWORK
  9. 9. HOW WEPLAY
  10. 10. HOW WELEARN
  11. 11. HOW WESHARE
  12. 12. HOW WEDISCOVER
  13. 13. HOW WECREATE
  14. 14. HOW WECOMPLAIN
  15. 15. HOW WECELEBRATE
  16. 16. HOW WEMOURN
  17. 17. HOW WECOLLABORATE
  18. 18. HOW WEEVALUATE
  19. 19. HOW WEDO EVERYTHING
  20. 20. THIS IS WHERECLIENTS ARESPENDING MORE ANDMORE... Luke Sullivan
  21. 21. IT’S THE FIRST PLACE WELOOK. IT’S THE FIRSTPLACE EVERYBODYLOOKS FOR EVERYTHING Luke Sullivan
  22. 22. Today your audience is simply andrelentlessly rejecting media and brandmarketers that fail to fit into theirincreasingly interconnect digitallifestyles.*Rick Mathieson: The On-Demand Brand
  23. 23. CREATE VALUE
  24. 24. EMULATE CHEFS
  25. 25. BECOME ARESOURCE
  26. 26. WE LIVE IN THEINTERSECTION OFCULTURE ANDCOMMERCE
  27. 27. WE HAVE TO BECOMETHE STUFF PEOPLE AREINTERESTED IN Luke Sullivan
  28. 28. HOWEVER, WE STILLHAVE TO REPORT TOSOME COMMERCIALPURPOSE Luke Sullivan
  29. 29. Ideas are things you tell someone,experiences are something you give them.*Luke Sullivan
  30. 30. IT’S LESS ABOUT ASKINGCUSTOMERS TO LISTENAND MORE ABOUTINVITING THEM TO TALK Luke Sullivan
  31. 31. RULE #1:LISTEN
  32. 32. RULE #2:ENGAGE
  33. 33. THESE TIMES THEYARE A CHANGIN’ Bob Dylan
  34. 34. 65% of children entering grade school thisyear will end up working in careers thathaven’t even been created yet.*Cathy Davidson
  35. 35. THINK BEYONDTRADITIONAL ARTAND COPY
  36. 36. OUR RELATIONSHIPSWITH BRANDS HASCHANGED
  37. 37. WE WANT TO TRUSTOUR BRANDS
  38. 38. Brand actions speak louder than words.Brand experiences speak louder than ads.Walk beats talk.*Luke Sullivan
  39. 39. WE HAVE ACOMPLEXRELATIONSHIPWITH MEDIA Edward Boches
  40. 40. WE JOIN FORCES TOEXERT INFLUENCE Edward Boches
  41. 41. WE WANT TO DOBUSINESS WITHHUMAN BRANDS Edward Boches
  42. 42. WE WANT TOPARTICIPATE Edward Boches
  43. 43. WE ARE ANENGAGED AUDIENCE Edward Boches
  44. 44. COMMUNITY HASBECOME OUR NEWSOURCE FORCONTENT Edward Boches
  45. 45. THERE IS NO SUCHTHING AS PERFECT Edward Boches
  46. 46. WE HAVE A NEWDEFINITION OFQUALITY Edward Boches
  47. 47. FASTCONVENIENTEASY Edward Boches
  48. 48. ATTENTION HASBECOME THE NEWSCARCITY Edward Boches
  49. 49. GIVE PEOPLESOMETHING THATIMPROVES THEIR LIVES Luke Sullivan
  50. 50. INSPIRE Luke Sullivan
  51. 51. PROVOKE Luke Sullivan
  52. 52. ENTERTAIN Luke Sullivan
  53. 53. REWARD Luke Sullivan
  54. 54. UTILITY Luke Sullivan
  55. 55. Luke Sullivan
  56. 56. ACCESS Luke Sullivan
  57. 57. Luke Sullivan
  58. 58. MAP OUT ACONVERSATIONSTRATEGY Luke Sullivan
  59. 59. KEEP TO THE 80/20RULE OFCONVERSATION
  60. 60. DON’T BE THE GUY(BRAND) EVERYONEHIDES FROM Luke Sullivan
  61. 61. ESTABLISH THE KIND OFRELATIONSHIPS YOURBRAND WILL HAVE WITH ITSCOMMUNITY Luke Sullivan
  62. 62. Luke Sullivan
  63. 63. We create as much information in twodays as was created from the dawn of manto 2003.*Tech Crunch http://techcrunch.com/2010/08/04/schmidt-data/
  64. 64. A ROLLING STONEGATHERS NO MOSS
  65. 65. ALWAYS BE IN BETA
  66. 66. THINK SMALL
  67. 67. LIGHT A MATCHTHAT STARTSA FIRE
  68. 68. MOMENTUMFUELSMOTIVATION
  69. 69. Stay hungry. Stay foolish.*Steve Jobs
  70. 70. I don’t have to learn about digitaltechnology because whatever I dream upsomeone, somewhere, can make it happen.*Unemployed Creatives
  71. 71. AGENCIES ARE GOINGTO HAVE TO STARTACTING MORE LIKESOFTWARE COMPANIES
  72. 72. COPYWRITER ART DIRECTOR
  73. 73. COPYWRITER ART DIRECTOR
  74. 74. SOCIAL COPYWRITER ART DIRECTOR MOBILE
  75. 75. MOBILE WEB SOCIAL PR
  76. 76. UX PR ART DIRECTOR MOBILE
  77. 77. USER EXPERIENCE ANDENGAGEMENT HAVEBECOME THE NEW ARTAND COPY
  78. 78. These basic principles about creatingcontent and experiences, about buildingcommunities, inviting participation, andmaking things people can actually use,this is where the renaissance of creativityis happening.*Luke Sullivan
  79. 79. NONE OF WHAT GOES INTOCREATING A GREAT IDEAHAS CHANGED. JUST THEMEDIUM IN WHICH ITSDELIVERED
  80. 80. A good idea still matters. It earnsattention, gets remembered and inspiresaction.*Edward Boches

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