This document discusses two potential positioning strategies for a product: 1) "Follow your heart" which encourages customers to listen to their inner feelings and desires and forget their routines, and 2) "Say it loud" which promotes speaking and acting with confidence and distinction to stand out from others. Both strategies aim to appeal to customers emotionally rather than rationally. The document also suggests visual treatments for each strategy, including romantic, humorous, and attitude-based imagery.

1. Product positioning thoughts

2. Follow your heart
Option 1

3. Who doesn’t want to trust and chase one’s own inner call? Who doesn’t want to
come out of their mundane shell of dreary routines and unwind with the most
beautiful and loving around them and forget everything else?
This positioning thought is a soothing whisper that every individual love to hear.
Wish to find time to follow it and fulfill that irresistible urge that illuminates the rather
dim inside chambers once in a while. The brand goes closer to a customer’s heart
and just reminds her or him to listen to its soft feelings which make them what they
really are and contented.
Follow your heart

4. Visual Treatment
To portray the essence of the thought,
visuals can be generated under following routes.
Romantic | Humorous | Ambition oriented
Follow your heart

5. Option 2
Say it loud

6. When you really mean it, say it loud. Break the silence and with just a seemingly
insignificant gesture, now, speak volumes. The story you write, the word you
explore, the statement you make.. let everything be louder and brighter than others.
This positioning idea intends to create a high, louder and very distinctive aura of
fashion and character around the product. As the affordable fashion is the basic
rational thought, this emotional interpretation provides it a higher stature.
Say it loud

7. Say it loud
Visual Treatment
To portray the essence of the thought,
visuals can be generated under following routes.
Attitude based | Romantic | Abstract

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