Inspired by HBO's Silicon Valley Jack Barker with his Conjoined Triangle of Success theory, I present to you my own self-made theory to help you with your online fundraising effort: The Disjoined Triangles of Online Fundraising Success a.k.a the DTFs.

1. Ver 1.0 by @vikraijazz of
THE
DISJOINED TRIANGLES OF
ONLINE FUNDRAISING SUCCESS

2. I’m just messing with you…

3. But since you’re here, hi there
my name is Vikra

4. I co-founded an online fundraising
platform in Indonesia called Kitabisa

5. With a mission to connect
and amplify people’s kindness

6. 20,000+ campaigns & $10+ million donations
later, allow me to share a theory without
any scientific nor research basis
which I hope is still useful
anway

7. by @vikraijazz of
THE
DISJOINED TRIANGLES OF
ONLINE FUNDRAISING SUCCESS

8. Content Distribution
The Disjoined Triangles of Online Fundraising
Success, a.k.a The DTFs
Attention
Peernetwork
Emotion
Action Paid
Amplifiers

9. Let’s break it down, one triangle at a time

10. Content
The first triangle encapsulate the formula
to a successful content

11. Content
A successful content must succesfully
grab our attention
Attention

12. Why would someone pause
and check your content
amidst millions of content
in front of them?

13. There’s a lot of communication, copywriting
and visual hacks to get people’s
attention around so just
google it ok

14. Content
A successful content must succesfully
trigger our emotion
Emotion

15. “The worst kind of content is one that
does not trigger any emotion from you”

16. According to Karen X, anger,
awe and amusement are the
top 3 emotions to drive
engagement
Source: https://www.youtube.com/watch?v=mN-hhC2X58c

17. Content
A successful content must succesfully
drive our action
Action

18. If the goal is to get donation,
then for humanity sake make
the Call-to-action crystal clear

19. Never leave people pondering what to do next
*especially after you made them all emotional with your content

20. Distribution
The second triangle encapsulate the formula
to a successful distribution

21. Distribution
Successful distribution begins
with successfully tapping into peer network
Peernetwork

22. Your peer network are your lowest hanging fruit,
make them your first priority

23. Approach personally and
get their support to spread
the word out - if not to donate
*Obviously don’t do it while driving

24. If you’re not trusted nor supported by
your peer, why would a stranger?

25. Distribution
Successful distribution succesfully
leverage amplifiers
Amplifiers

26. Amplifiers are anyone who can
amplify (d’oh) your content to
a wider audience - usually
for free

27. From media, influencers to insta-celebs,
seek their support - especially when your
content is relevant to them / their work

28. Distribution
Successful distribution successfully
utilise paid channels when necessary
Paid

29. If you think spending marketing $ on fundraising
is morally wrong, please watch this:
Source: https://www.youtube.com/watch?v=bfAzi6D5FpM - you’re welcome.

30. When you exhaust your peers and amplifiers,
paid channel like Facebook ad can help
you reach out to people* who has high
likelihood of supporting your cause
*Who would be extremely difficult to reach otherwise

31. If needed, consult with your local agency/
internet marketer to run an effective campaign

32. Content Distribution
Successful content + successful distribution
= successful fundraising
Attention
Peergroup
Emotion
Action Paid
Amplifiers

33. @vikraijazz
kitabisa.com
kitabisa app
“Cut the WTFs, It’s time for the DTFs”
Keep in touch: