Multidisciplinary nature of consumer behaviour

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Consumer behavior as a subject is combination of so many other subjects.

MULTIDISCIPLINARY NATURE
OF CONSUMER BEHAVIOUR
BY - VIJYATA

Consumerbehaviour
Economics
Psychology
Sociology
Anthropology
communication

ECONOMICS
• Demand
• Supply
• Income
• Purchasing
Power

PSYCHOLOGY
• Needs
• Motivation
• Personality
• Perception
• Attitude
• Learning

SOCIOLOGY
• Society
• Social Class
• Power
• Esteem
• Status

ANTHROPOLOGY
• cultural values
• Subcultures
• Beliefs
• Caste system

COMMUNICATION
• Information
exchange

THANK YOU !!!

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Multidisciplinary nature of consumer behaviour

1. MULTIDISCIPLINARY NATURE OF CONSUMER BEHAVIOUR BY - VIJYATA

2. Consumerbehaviour Economics Psychology Sociology Anthropology communication

3. ECONOMICS • Demand • Supply • Income • Purchasing Power

4. PSYCHOLOGY • Needs • Motivation • Personality • Perception • Attitude • Learning

5. SOCIOLOGY • Society • Social Class • Power • Esteem • Status

6. ANTHROPOLOGY • cultural values • Subcultures • Beliefs • Caste system

7. COMMUNICATION • Information exchange

8. THANK YOU !!!