Poultry production requires considering several key factors such as the type of production (broilers for meat or layers for eggs), start-up capital investment which can be at least 100,000 PHP, selecting an optimal farm location, constructing facilities, gathering necessary equipment, maintaining proper accounting and health practices, and implementing marketing strategies. The poultry industry in the Philippines has seen annual growth of 6.9% in chicken production from 2021 to 2022.

1. FACTORS TO CONSIDER
IN POULTRY
PRODUCTIONS

2. What is Poultry Farming?
 A broad term that basically raising different
types of domestic birds for the purpose of
selling the meat commercially.
 Chickens are popular poultry farming birds
because they offer a good source of animal
protein beyond pork, beef and fish.
 Chickens are already integral to human life.

3. Poultry Production in the Philippines
 Based on the report of PSA (2022), the total
chicken production from April to June 2022
was estimated at 𝟒𝟔𝟑. 𝟏𝟐 thousand metric tons,
liveweight. This represents an annual growth of
𝟔. 𝟗 percent from the previous year’s level of
𝟒𝟑𝟑. 𝟏𝟏 thousand metric tons, liveweight.

4. Poultry Production in the Philippines

5. Factors to Consider in Poultry
Production
 Type of Production
 Start-Up Capital Investment
 Select Farm Location
 Construct Farm Facilities
Gather Necessary Equipment
 Accounting
 Health
 Marketing

6. Factors to Consider in Poultry
Production
Type of Production
 Determine the type of poultry farm you want to
raise.
 There are two types of poultry production:
1. Broilers – raised for meat production
2. Layers – raised for laying eggs

7. Factors to Consider in Poultry
Production
Start-Up Capital Investment
 The poultry production is capital intensive and it
depends on the scale, location of farm and type
of management technology used.

8. Factors to Consider in Poultry
Production
Start-Up Capital Investment
 According to 𝑖𝐹𝑟𝑎𝑛𝑐ℎ𝑖𝑠𝑒 𝑃ℎ𝑖𝑙𝑖𝑝𝑝𝑖𝑛𝑒𝑠 (2020) , a
basic poultry farm would require you at least
𝑷𝟏𝟎𝟎, 𝟎𝟎𝟎 to cover all the housing for the
chickens, the broiling equipment, chicken feed,
and operating expense. This should also include
the medication and booster feed for the chicken
that would make it raised for meat production.

9. Factors to Consider in Poultry
Production
Select Farm Location
 Choosing farm location is crucial for success.
 The location you choose needs to have
everything needed to run your business.

10. Factors to Consider in Poultry
Production
Construct Farm Facilities
 Construct a solid house and grazing area for
their poultry.
 There are three basic types of poultry housing
systems they can choose from:
𝑰𝒏𝒕𝒆𝒏𝒔𝒊𝒗𝒆, 𝑬𝒙𝒕𝒆𝒏𝒔𝒊𝒗𝒆 𝒂𝒏𝒅 𝑺𝒆𝒎𝒊 − 𝒊𝒏𝒕𝒆𝒏𝒔𝒊𝒗𝒆.

11. Factors to Consider in Poultry
Production
Gather Necessary Equipment
 There’s a lot of necessary equipment you will
need to purchase in order to run your poultry
farm effectively.

12. Factors to Consider in Poultry
Production
Gather Necessary Equipment
1) Waterers
2) Feeders
3) Cages
4) Nests
5) Incubators
6) Egg Trays
7) Perches
8)Lighting Instruments
9)Coops
10)Crates
11)Heaters or Brooders
12)Waste Disposal
System
13)Ventilation System

13. Factors to Consider in Poultry
Production
Accounting
 Poultry production is similar to commercial
business wherein the owner must track
performance and productivity of his/her business.
 Pertinent records and documents must be kept
for your farm to easily track expenses and
income of the business.

14. Factors to Consider in Poultry
Production
Health
 Chickens need regular check-up.
 Need proper vaccines and medications to
prevent diseases and promote growth.
 Always keep antibiotics especially if the farm is
far from urban centers.
 Consult a veterinary officer to check on their
farming.

15. Factors to Consider in Poultry
Production
Marketing
 Farmers have to find a way to reach their
customers through employing right marketing
techniques.
 Starting a poultry business, farmers should
consider marketing strategies. It cannot be
profitable if they are not able to market their
poultry and create an income.

16. References
The Sunday News (2022). Factors to consider in
poultry production. Retrieved from
https://www.sundaynews.co.zw/factors-to-consider-in-
poultry-production/
Business Diary Philippines (2019). 9 Things To
Consider Before Starting Your Own Poultry Farm.
Retrieved from https://businessdiary.com.ph/17945/9-
things-to-consider-before-starting-your-own-poultry-farm/

17. References
 Philippine Statistics Authority (2022). Chicken
Situation Report, April-June 2022. Retrieved from
https://psa.gov.ph/livestock-poultry-iprs/chicken/production
 iFranchise Philippines (2020). How to Start A Poultry
Business in the Philippines. Retrieved from
https://ifranchise.ph/poultry-business-in-the-
philippines/#:~:text=Required%20investment%20capital&t
ext=A%20basic%20poultry%20farm%20would,it%20raised
%20for%20meat%20production.