The document discusses the results of a survey conducted to determine when and what types of content listeners prefer in order to design a radio station accordingly. The survey found that most listeners tune in during morning and evening, prefer music and entertainment over news and politics, and that females ages 16-19 listen the most frequently at 1-5 times per day. This information will help the station specialize its content, time slots, and target demographic.

1. This response from the audience allows us to figure out what specified time is
suitable for our target. This indicates that majority people listen to the radio either
early in the morning or in the evening. This helps as it will make sure we gain
listeners instead of losing them.

2. The key information we can deduce from this question is that the majority audience
tend to listen to more … radio stations such as BBC radio1, Capital FM and Kiss. The
main interest of people who listen to these radio stations differ from general news to
music and entertainment. This will enable us to generalize our specific genre for our
radio.

3. From this information we collected, we learnt that a huge 90.9% of our audience usually
listen to the radio for music based topics and 31.8% listen to the radio for general news. The
least popular topics were competitions and politics. This will help us to to figure out what
topics we should specialize in.

4. Majority of the people listen to the
radio 1-5 times a day. Our survey shows
that the gender we should focus on is
females at 86.4% showing that they
would be more engaged into our radio
stations. We will have the ability to
specify our target market clearly.

5. By finding out the average age of our potential listeners we find out that 16-19 is
our main audience to provide for. This helps us to generalize the certain age
group for our station.