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By: Simon Yet, Megan Behr, Vemala Devi Balakrishnan,
                  Michelle Miller
History
• Charles Hyde (1883-1970)
• David Vredenburg (1884-1949)
• Dwight Vredenberg (1914-2002)
• Profit-sharing basis
•   Centerville, Iowa
                      •   In-store departments

History               •
                      •
                          Employees’ Trust Fund
                          100th store; Keokuk Iowa
                      •   Online grocery shopping




      First Hy-Vee store, 1930
Present – 21st Century
•   In-store Dietitians
•   Season’s Magazine
•   228 stores in over 8 states
•   New items: Baking stone breads and sushi




                       Hy-Vee 2010
Values and Vision
• Mission Statement
“Making lives, easier, healthier, and happier.”
• Slogan
“A helpful smile, in ever aisle.”
• Goals
  • Excellent customer service
  • quality foods
  • low prices




                                                  Hy-vee Ad
        Helpful smile!
Values and Vision
• Promotes healthy lifestyles
  • Health Market
  • In-store Dietitians
  • NuVal Nutritional Scoring System
     • 1-100
  • Health Section on Website
Values and Vision
• Sustainability Mission
  • “To promote the well-being of our customers, employees,
    communities, and the global environment.”
• What is Hy-Vee doing?
  • Energy and resource conservation
  • Waste reduction and recycling
  • Product sourcing and packaging
• What can you do?
  • Use a reusable bag
  • Purchase green products
Programs
(1)Live Healthy America   (2)Upromise
Live Healthy America

100 Days Wellness Challenge

• Do it
• Record
• Success!


Making lives easier, healthier, happier.
Upromise
Guilt free shopping!




 Making lives easier, healthier, happier.
Branding and Website

     www.hyvee.com
Comparison

   www.dahlsfoods.com
Work Cited
• http://www.google.com/imgres?q=hyvee+employees
• http://www.google.com/imgres?q=hyvee+ad
• http://www.hy-vee.com/company/about-hy-
  vee/history/default.aspx
• http://www.google.com/imgres?q=hyvee+nuval
• http://www.google.com/imgres?q=hyvee+nuval+comparisons
• http://www.google.com/imgres?q=hyvee+reusable+bag
• http://www.google.com/imgres?q=live+healthy+america
• http://www.google.com/imgres?q=upromise

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Hy vee presentation

  • 1. By: Simon Yet, Megan Behr, Vemala Devi Balakrishnan, Michelle Miller
  • 2. History • Charles Hyde (1883-1970) • David Vredenburg (1884-1949) • Dwight Vredenberg (1914-2002) • Profit-sharing basis
  • 3. Centerville, Iowa • In-store departments History • • Employees’ Trust Fund 100th store; Keokuk Iowa • Online grocery shopping First Hy-Vee store, 1930
  • 4. Present – 21st Century • In-store Dietitians • Season’s Magazine • 228 stores in over 8 states • New items: Baking stone breads and sushi Hy-Vee 2010
  • 5. Values and Vision • Mission Statement “Making lives, easier, healthier, and happier.” • Slogan “A helpful smile, in ever aisle.” • Goals • Excellent customer service • quality foods • low prices Hy-vee Ad Helpful smile!
  • 6. Values and Vision • Promotes healthy lifestyles • Health Market • In-store Dietitians • NuVal Nutritional Scoring System • 1-100 • Health Section on Website
  • 7. Values and Vision • Sustainability Mission • “To promote the well-being of our customers, employees, communities, and the global environment.” • What is Hy-Vee doing? • Energy and resource conservation • Waste reduction and recycling • Product sourcing and packaging • What can you do? • Use a reusable bag • Purchase green products
  • 9. Live Healthy America 100 Days Wellness Challenge • Do it • Record • Success! Making lives easier, healthier, happier.
  • 10. Upromise Guilt free shopping!  Making lives easier, healthier, happier.
  • 11. Branding and Website www.hyvee.com
  • 12. Comparison www.dahlsfoods.com
  • 13. Work Cited • http://www.google.com/imgres?q=hyvee+employees • http://www.google.com/imgres?q=hyvee+ad • http://www.hy-vee.com/company/about-hy- vee/history/default.aspx • http://www.google.com/imgres?q=hyvee+nuval • http://www.google.com/imgres?q=hyvee+nuval+comparisons • http://www.google.com/imgres?q=hyvee+reusable+bag • http://www.google.com/imgres?q=live+healthy+america • http://www.google.com/imgres?q=upromise