Brand positioning in the food industry is about establishing a unique benefit that a product provides compared to competitors in the customer's mind. Bournvita is positioned as the most popular milk supplement brand in India that provides the best nutrition for children's overall growth and development. The brand's positioning strategy focuses on nutrition, targets Indian mothers, understands customer preferences for taste, offers different products for various age groups, and provides extra value through incentives and pricing. Bournvita has strengthened its positioning over the years through package design changes, omnichannel marketing campaigns centered around nutrition, confidence building, and supporting children's development. The brand continues to serve mothers by helping improve their children's diet as the future of the country.
In this PPT we have mentioned how to launch your product in the market. We have share the strategy of launching Nestle Everyday Biscuit as a new product.
Bournvita is a malted food drink launched by Cadbury in India in 1948. It has maintained its leadership in the brown beverages segment with over 40% market share. Cadbury positions Bournvita as a healthy, nutritious drink for children that provides energy and supports growth. Through promotions targeting mothers, Bournvita emphasizes its balanced nutrition and benefits for intelligence, health, and confidence. Cadbury utilizes advertising, product innovations, and wide distribution to sustain Bournvita's market dominance.
The document outlines the brand concept and target audience for the I-Healthy brand. I-Healthy aims to provide fresh, healthy foods to promote an active lifestyle and clear mind. The target audiences are athletes, younger professionals, older adults, and business owners.
A marketing campaign is planned over six months using television, radio, outdoor, internet, magazine, email/SMS, and social media. Celebrity spokesperson Jennifer Aniston and talk show host Ellen DeGeneres will promote the campaign message of "I-Healthy, to be body wealthy." The objectives are to gain market share and brand awareness.
The implementation strategy includes buzz marketing, mini-series on health benefits, expanding retail locations, and
Almino provides organic almond milk and aims to be the market leader in the organic drink category. Its vision is to create trustworthy FMCG products that serve unique benefits to society. Almino's almond milk is made from organic almonds, is vegan, dairy-free, and enriched with vitamins. It positions itself as a healthy alternative to milk that promotes health and wellness. The company sources high quality almonds from California and uses uniquely designed packaging in the shape of an almond to build brand awareness and identity.
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
This is a presentation for one of my projects in the final year of my college. "Poshtick" is an hypothetical healthy cum tasty food restaurant. In this project, I\'ve mainly worked on designing the slide and the ads along with playing a fiddle to help others in the rest of the work. This project was made along with 6 other members of my group.
This is the presentation for one of my projects in college. It was done by me and 6 other members of my group. In this project, I've mainly worked on designing the slide show and the ads along with some other work.
1) Bulls-i Consultancy conducted a brand audit of McDonald's to evaluate customer and stakeholder perceptions of the brand.
2) McDonald's faces challenges from health conscious customers concerned about obesity and variety from competitors.
3) The brand audit assessed McDonald's strengths in affordable options and global presence, but also weaknesses in competition and focus on unhealthy foods. Recommendations included determining nutrition profiles, brand revamping, and sticking to the mission statement.
In this PPT we have mentioned how to launch your product in the market. We have share the strategy of launching Nestle Everyday Biscuit as a new product.
Bournvita is a malted food drink launched by Cadbury in India in 1948. It has maintained its leadership in the brown beverages segment with over 40% market share. Cadbury positions Bournvita as a healthy, nutritious drink for children that provides energy and supports growth. Through promotions targeting mothers, Bournvita emphasizes its balanced nutrition and benefits for intelligence, health, and confidence. Cadbury utilizes advertising, product innovations, and wide distribution to sustain Bournvita's market dominance.
The document outlines the brand concept and target audience for the I-Healthy brand. I-Healthy aims to provide fresh, healthy foods to promote an active lifestyle and clear mind. The target audiences are athletes, younger professionals, older adults, and business owners.
A marketing campaign is planned over six months using television, radio, outdoor, internet, magazine, email/SMS, and social media. Celebrity spokesperson Jennifer Aniston and talk show host Ellen DeGeneres will promote the campaign message of "I-Healthy, to be body wealthy." The objectives are to gain market share and brand awareness.
The implementation strategy includes buzz marketing, mini-series on health benefits, expanding retail locations, and
Almino provides organic almond milk and aims to be the market leader in the organic drink category. Its vision is to create trustworthy FMCG products that serve unique benefits to society. Almino's almond milk is made from organic almonds, is vegan, dairy-free, and enriched with vitamins. It positions itself as a healthy alternative to milk that promotes health and wellness. The company sources high quality almonds from California and uses uniquely designed packaging in the shape of an almond to build brand awareness and identity.
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
This is a presentation for one of my projects in the final year of my college. "Poshtick" is an hypothetical healthy cum tasty food restaurant. In this project, I\'ve mainly worked on designing the slide and the ads along with playing a fiddle to help others in the rest of the work. This project was made along with 6 other members of my group.
This is the presentation for one of my projects in college. It was done by me and 6 other members of my group. In this project, I've mainly worked on designing the slide show and the ads along with some other work.
1) Bulls-i Consultancy conducted a brand audit of McDonald's to evaluate customer and stakeholder perceptions of the brand.
2) McDonald's faces challenges from health conscious customers concerned about obesity and variety from competitors.
3) The brand audit assessed McDonald's strengths in affordable options and global presence, but also weaknesses in competition and focus on unhealthy foods. Recommendations included determining nutrition profiles, brand revamping, and sticking to the mission statement.
Cadbury India began operations in 1948 by importing chocolates to India. It is now a subsidiary of Mondelez International and enjoys a dominant market share in the Indian chocolate market led by its Cadbury Dairy Milk brand. Cadbury Dairy Milk has been highly successful due to emotional advertising campaigns featuring celebrities that target all age groups and position the chocolate as a symbol of family togetherness and enjoyment. However, Cadbury faces threats from increasing health consciousness, price sensitivity, and costs.
Nestlé is a global food and beverage company founded in 1867 that operates factories in 86 countries, employs over 328,000 people, and has various product lines including coffee, chocolate, bottled water, baby food, breakfast cereals, and snacks. The company aims to meet consumer needs by marketing high quality foods and uses a variety of marketing strategies including product development, pricing, promotion, and distribution to different countries while accounting for cultural differences. Nestlé also engages in various corporate social responsibility initiatives focused on areas like agriculture, water, and education.
This document outlines a marketing plan to double sales of SoBe V-Water by focusing on establishing it as a natural and healthy brand. It recommends a two-pronged approach using broad supermarket and TV advertising to drive volume sales while also using grassroots influencer marketing to health bloggers to build the natural positioning. Key elements of the plan include sampling at fitness events, partnering with lifestyle brands, targeted outdoor ads, and refreshing product design to further emphasize the natural credentials. The goal is to gain traction along the entire customer journey from initial awareness to advocacy through impactful engagement and activation tactics.
A PPT describing how to launch a product, the surveys we conducted were authentic ( interviewing our fellow students).
It was for the final semester project
Britannia Company - Success story of a brand in a developing countryPHD Worldwide
Britannia is India's largest biscuit manufacturer with a 38% market share. It has successfully rebranded and diversified over the past few decades from just biscuits to also include dairy products like milk, butter and cheese. Its branding strategies focus on quality standards, differentiating products through nutrition and innovation, and community involvement through its nutrition foundation. Going forward, Britannia aims to participate in more consumption moments and educate consumers while maintaining its focus on customers and quality.
This powerpoint presentation includes Britannia Industries ltd's marketing strategies for the lockdown and information on their work culture. Leadership at the organization and their communication style is highlighted in the ppt.
This document summarizes a project on customer buying behavior for dairy products in India. It discusses the dairy industry in India, objectives of the study, methodology used which was a survey of 72 customers. It analyzes the data collected on customer demographics, spending habits, preferred brands and products. Key findings are that customers prioritize quality over price, are not fully loyal to brands, and there is an opportunity for the dairy industry to expand availability. Suggestions include improving supply chain efficiency and focusing on reaching underserved customer segments.
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
The document provides an overview of the Bai 5 marketing campaign developed by the agency HiDefinition. Bai 5 is a low-calorie, antioxidant-rich drink made from coffee fruit. HiDefinition's campaign strategy is to position Bai 5 as a guilt-free indulgence that supports an active, healthy lifestyle. The campaign's big idea is "Indulge Your Health". The creative strategy depicts women engaging in healthy activities to show how Bai 5 fits into their lifestyle. The ads promote Bai 5's health benefits and natural ingredients using green colors and the tagline "Indulge Your Health".
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
NutriMunch is a company founded in 2023 that produces healthy snack products made from millets. It aims to promote nutritional awareness and sustainability while positioning itself as a leading healthy snack brand. Its flagship product is a revolutionary Diet Millet Bhel, a ready-to-eat puffed millet snack that provides a delicious and convenient alternative for health-conscious consumers. The company has outlined strategic plans to establish Diet Millet Bhel as the top healthy snack option through effective marketing, sales, supply chain management and quality control.
Black Modern Business Proposal Presentation (1).pptxUjala6
P&G Pakistan is proposing a new line of science-backed nutritional supplements for children aged 1-6 years old. The supplements would be tailored to address specific nutritional needs and support healthy growth and development. The target market is health-conscious parents from middle to upper-middle income families living in urban areas. If successful, the product line could capture 5-7% market share in the growing children's nutrition supplement market in Pakistan. P&G would leverage its strong brand recognition, research capabilities, and distribution network to promote the new "Baby Nutri" line.
This document provides a market analysis of Britannia biscuits in India. It outlines the company's history and products. It then performs a SWOT analysis and analyzes competitors using Porter's 5 Forces model and market share. Segmentation, targeting, positioning, and the marketing mix are described. Surveys of retailers and consumers are analyzed. It concludes with recommendations such as associating with government initiatives and introducing new flavors.
The document discusses how food culture and marketing have undergone a permanent shift, with consumers now demanding products that align with their values around health, transparency, and real ingredients. Traditional mass marketing approaches are no longer effective, as consumers control the content they view and curate information themselves. To succeed, brands must build relationships with consumers based on trust, purpose, and quality, engaging them as community members. The future belongs to brands that meet new consumer demands for health and transparency through strategic principles like relationship-building, proof of quality, and social engagement. Emergent is an agency that helps guide brands through this transformation with services including strategy, marketing, and communications.
Booster Juice aimed to bring Canadian smoothies to India but faced challenges achieving success. While franchising was an optimal entry strategy, some marketing mix elements like location selection and pricing were inefficient for the Indian market. A transnational strategy balancing localization and standardization would be best, as Indians have distinct situations from McDonald's but similar target consumers. The strategy should find a balance between globalization and localization through localized promotion and an integrated value chain while maintaining Booster Juice's premium brand image.
Booster Juice, a Canadian smoothie chain, struggled to achieve success when expanding to India. While franchising was an effective entry strategy, Booster Juice faced challenges with location selection, pricing, and supply chain management in the complex Indian market. To increase market share, Booster Juice should target young, health-conscious consumers, offer competitive pricing, locate stores near commercial areas and gyms, and promote through social media and celebrity endorsements while balancing global and local strategies. Adapting products and marketing to local tastes and preferences could help Booster Juice overcome challenges and realize growth potential in India.
Sample strategy plan - Basillio Butter - Moses GomesMoses Gomes
This plan will you to understand how to create a brand launch strategy plan and how to present your ideas in a pitch presentation. It highlights all the essential sections like research, insights, case studies, and presentation of the strategy along with ideas.
Strategic Brand Shift for Desai Brothers Namkeen Lokusdesign
Desai Brothers Ltd. entered the competitive packaged snacks industry in India riding on a strong distributor network. However, their brand experienced poor customer preference and perceptions of inferior quality, causing sales to plateau. LokusDesign was partnered with to provide strategic direction for growth. Through research, they transformed the brand identity to appeal to key market segments and generate customer pull. Efforts included qualitative research with 144 interviews across retailers and customers to understand consumption drivers and brand perceptions. A strategic workshop was then held to develop a new brand architecture, positioning, visual identity and packaging design system to make the brand contemporary yet authentic.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Cadbury India began operations in 1948 by importing chocolates to India. It is now a subsidiary of Mondelez International and enjoys a dominant market share in the Indian chocolate market led by its Cadbury Dairy Milk brand. Cadbury Dairy Milk has been highly successful due to emotional advertising campaigns featuring celebrities that target all age groups and position the chocolate as a symbol of family togetherness and enjoyment. However, Cadbury faces threats from increasing health consciousness, price sensitivity, and costs.
Nestlé is a global food and beverage company founded in 1867 that operates factories in 86 countries, employs over 328,000 people, and has various product lines including coffee, chocolate, bottled water, baby food, breakfast cereals, and snacks. The company aims to meet consumer needs by marketing high quality foods and uses a variety of marketing strategies including product development, pricing, promotion, and distribution to different countries while accounting for cultural differences. Nestlé also engages in various corporate social responsibility initiatives focused on areas like agriculture, water, and education.
This document outlines a marketing plan to double sales of SoBe V-Water by focusing on establishing it as a natural and healthy brand. It recommends a two-pronged approach using broad supermarket and TV advertising to drive volume sales while also using grassroots influencer marketing to health bloggers to build the natural positioning. Key elements of the plan include sampling at fitness events, partnering with lifestyle brands, targeted outdoor ads, and refreshing product design to further emphasize the natural credentials. The goal is to gain traction along the entire customer journey from initial awareness to advocacy through impactful engagement and activation tactics.
A PPT describing how to launch a product, the surveys we conducted were authentic ( interviewing our fellow students).
It was for the final semester project
Britannia Company - Success story of a brand in a developing countryPHD Worldwide
Britannia is India's largest biscuit manufacturer with a 38% market share. It has successfully rebranded and diversified over the past few decades from just biscuits to also include dairy products like milk, butter and cheese. Its branding strategies focus on quality standards, differentiating products through nutrition and innovation, and community involvement through its nutrition foundation. Going forward, Britannia aims to participate in more consumption moments and educate consumers while maintaining its focus on customers and quality.
This powerpoint presentation includes Britannia Industries ltd's marketing strategies for the lockdown and information on their work culture. Leadership at the organization and their communication style is highlighted in the ppt.
This document summarizes a project on customer buying behavior for dairy products in India. It discusses the dairy industry in India, objectives of the study, methodology used which was a survey of 72 customers. It analyzes the data collected on customer demographics, spending habits, preferred brands and products. Key findings are that customers prioritize quality over price, are not fully loyal to brands, and there is an opportunity for the dairy industry to expand availability. Suggestions include improving supply chain efficiency and focusing on reaching underserved customer segments.
A new product development for the brand Pepsico is created in order to create a product which is more healthier than the current product range of snacks & other eateries of Pepsico.
The document provides an overview of the Bai 5 marketing campaign developed by the agency HiDefinition. Bai 5 is a low-calorie, antioxidant-rich drink made from coffee fruit. HiDefinition's campaign strategy is to position Bai 5 as a guilt-free indulgence that supports an active, healthy lifestyle. The campaign's big idea is "Indulge Your Health". The creative strategy depicts women engaging in healthy activities to show how Bai 5 fits into their lifestyle. The ads promote Bai 5's health benefits and natural ingredients using green colors and the tagline "Indulge Your Health".
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
NutriMunch is a company founded in 2023 that produces healthy snack products made from millets. It aims to promote nutritional awareness and sustainability while positioning itself as a leading healthy snack brand. Its flagship product is a revolutionary Diet Millet Bhel, a ready-to-eat puffed millet snack that provides a delicious and convenient alternative for health-conscious consumers. The company has outlined strategic plans to establish Diet Millet Bhel as the top healthy snack option through effective marketing, sales, supply chain management and quality control.
Black Modern Business Proposal Presentation (1).pptxUjala6
P&G Pakistan is proposing a new line of science-backed nutritional supplements for children aged 1-6 years old. The supplements would be tailored to address specific nutritional needs and support healthy growth and development. The target market is health-conscious parents from middle to upper-middle income families living in urban areas. If successful, the product line could capture 5-7% market share in the growing children's nutrition supplement market in Pakistan. P&G would leverage its strong brand recognition, research capabilities, and distribution network to promote the new "Baby Nutri" line.
This document provides a market analysis of Britannia biscuits in India. It outlines the company's history and products. It then performs a SWOT analysis and analyzes competitors using Porter's 5 Forces model and market share. Segmentation, targeting, positioning, and the marketing mix are described. Surveys of retailers and consumers are analyzed. It concludes with recommendations such as associating with government initiatives and introducing new flavors.
The document discusses how food culture and marketing have undergone a permanent shift, with consumers now demanding products that align with their values around health, transparency, and real ingredients. Traditional mass marketing approaches are no longer effective, as consumers control the content they view and curate information themselves. To succeed, brands must build relationships with consumers based on trust, purpose, and quality, engaging them as community members. The future belongs to brands that meet new consumer demands for health and transparency through strategic principles like relationship-building, proof of quality, and social engagement. Emergent is an agency that helps guide brands through this transformation with services including strategy, marketing, and communications.
Booster Juice aimed to bring Canadian smoothies to India but faced challenges achieving success. While franchising was an optimal entry strategy, some marketing mix elements like location selection and pricing were inefficient for the Indian market. A transnational strategy balancing localization and standardization would be best, as Indians have distinct situations from McDonald's but similar target consumers. The strategy should find a balance between globalization and localization through localized promotion and an integrated value chain while maintaining Booster Juice's premium brand image.
Booster Juice, a Canadian smoothie chain, struggled to achieve success when expanding to India. While franchising was an effective entry strategy, Booster Juice faced challenges with location selection, pricing, and supply chain management in the complex Indian market. To increase market share, Booster Juice should target young, health-conscious consumers, offer competitive pricing, locate stores near commercial areas and gyms, and promote through social media and celebrity endorsements while balancing global and local strategies. Adapting products and marketing to local tastes and preferences could help Booster Juice overcome challenges and realize growth potential in India.
Sample strategy plan - Basillio Butter - Moses GomesMoses Gomes
This plan will you to understand how to create a brand launch strategy plan and how to present your ideas in a pitch presentation. It highlights all the essential sections like research, insights, case studies, and presentation of the strategy along with ideas.
Strategic Brand Shift for Desai Brothers Namkeen Lokusdesign
Desai Brothers Ltd. entered the competitive packaged snacks industry in India riding on a strong distributor network. However, their brand experienced poor customer preference and perceptions of inferior quality, causing sales to plateau. LokusDesign was partnered with to provide strategic direction for growth. Through research, they transformed the brand identity to appeal to key market segments and generate customer pull. Efforts included qualitative research with 144 interviews across retailers and customers to understand consumption drivers and brand perceptions. A strategic workshop was then held to develop a new brand architecture, positioning, visual identity and packaging design system to make the brand contemporary yet authentic.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Brand Positioning - FMR (2).pptx
1. Brand Positioning
In Food Industry
152190023 – Sakshi Rekhe
152190024 – Shah Mansi
152190025 – Siddhi Shewale
Guided by:
Prof. Dr. Brijesh Shivathanu 1
3. What is Brand Positioning?
Positioning in the consumer’s mind That one unique benefit that the product
provides apart from the competition
A Credible, Clear and Sustainable Position
3
4. Brand Positioning model
Why? Who? How? What? When & Where?
• How did
customers first
discover your
brand?
• How often do
customer use
your product?
• How your
brand differs
from others?
• Who needs
your product?
• Who will prefer
your product?
• When will the
Product be
positioned in
customer’s
mind?
• Where can we
find the
customers?
• What your
customer
wants?
• What the
competitors
brand position
?
• What
capabilities
does your ?
• Why is the
customer
willing to
purchase the
brand?
• Why
repositioning is
important? 4
5. Brand
Positioning –
“Tayaari Jeet Ki”
The most popular a milk supplement among children and
mothers in India
A brand that provides the best nutrition health drink for the
overall development and growth of children
5
6. Steps to create Brand Position
Nutrition
Target
Audience
Customer
Preference
Product Mix
Prodviding
“Extra”
6
7. Nutrition
• Focus on providing healthy and Tasty Drink
• A concern for every Indian mother for their kids
Target Audience
• Targeting Indian Mothers
• Ad Campaign includes both children and mothers
Customer
Preference
• Adding Chocolate Flavour to Bournvita
• Maintaining the granular texture and color of drink powder
Product Mix
• One product is not sufficient to cater the needs
• Introduce different products of different age groups
Providing “Extra”
• Not only Healthy food but also tasty
• Keeping customers engaged by providing timely incentives and controlling their pricing policy
7
9. Bournvita – Campaigns!
ADOPTING NEW TRENDS AND
THE CHANGING NEEDS OF ITS CUSTOMERS
THE COMPANY INVESTS HEAVILY IN
OMNICHANNEL MARKETING AND ITS
COMMUNICATION CHANNELS
UNIQUE PROMOTIONAL ACTIVITY TO GRAB
CUSTOMERS ATTENTION AND INCREASE THEIR
VISIBILITY
9
10. “Taiyaari Jeet Ki” Ad Campaign
•a mother’s partner in preparing her child
•at the heart of all parenting
“Bournvita Li’l Champs” Ad Campaign
•contains high-quality protein and DHA Omega 3
•Focuses on the age group of 2 – 5 yearse
Cadbury Bournvita “Quiz” Contest and Confidence “Academy”
•since 1972 as a live radio show and a prominent show on television
•aimed at discovering Confidence Champions who are beyond the ordinary
Part of Movie “Koi Mil Gaya”
•Rohit drinks its every day as a part of his routine
•Bournvita can be a huge source of development in a child’s life
“Badhti Jaye andar ki taaqat” - Women’s Campaign
•Specialized nutrition with no added sugar
•Strong bones and reduction of fatigue
10
11. Conclusion
Though the company has successfully formed
perception in the mind of its customers that
Bournvita as a brand is a perfect blend of health,
taste, intelligence and confidence
Total consumption of Bournvita in Hostel – 6 kg per
day
In the coming days, Bournvita will continue to
serve the mother to help them improve the diet of
their kids. As they believe that children are the
future of our country.
11
The first step for any new business is to ponder how to occupy space inside a target consumer’s mind, which is called ‘Brand Positioning’. It can also be termed as a consumer’s perception of a brand with respect to competing brands.
If you ask a consumer to name a cola drink, ‘Coke’ name will spurt out. If you ask the consumer to name a toothpaste that comes immediately to the mind, most probably, Colgate name would pop out. If you ask about a photocopying brand, ‘Xerox’ name will spurt out. If you ask them the name of an energy drink, the red bull name will rush out. If you ask an Indian to name a noodles brand, most of the time ‘Maggi’ would jet out.
Why do these brand names stay at the top of the consumer’s mind so that it can be recalled immediately?
Coke is the first cooldrink to enter the consumer’s mind under Cola category. Seven-up is the first coldrink under the Un-cola category. Redbull is the first cooldrink under ‘energy drink’ category. Xerox is the first brand under the ‘photocopying’ category.
Being №1 in a consumer’s mind will help a business to grab a major market share and have a sustainable business. The above brands show that the easiest way to get into a person’s mind is to be first.
•The brand`s positioning is the place in the consumers mind that you want your brand to own. It is the benefit you want your consumer to perceive when they think of your brand. •A strong brand position means that the brand has a unique, credible and sustainable position in the mind of the consumer. •It stands for that one benefit that your product provides apart from your competition. • It also gives you the direction required to focus the organization and focus on the strategic efforts.
So, how can a business enter a consumer’s mind by being first? The business has to create a new category that doesn’t exist in a consumer’s mind.
Why do we need the categories? Our human brains are wired for categorization to help us remember things. Without that, we would be quickly overwhelmed by the vast amount of information.
Whenever we come across new things, subconsciously, we would file them under different known categories in our memories. If a consumer sees your product, he would automatically file the product under a known existing category. The problem with this filing under the existing category is — your product would be filed several layers below the other products and the consumer would fail to recollect your brand name at the top of the mind. Example -Coke is the first product under the cola category. Pepsi is the second brand. Do you remember the third brand? Fourth brand? If you ask people, they may not recollect beyond two names. How many energy drinks can you name other than Redbull?
Who are the consumers?
A well-defined target consumer market is essential for your brand in terms of advertising, design, price and so on.
The more specific target segment is the more your idea of a brand coincides with the consumers’ idea.
For example, if you are creating a clothing brand for females between 15 and 25, you will advertise in a different way than if you are creating the same brand for business women over 30.
On the other hand, if you just state it is a clothing line for women, your target segment will be too broad for you to define a good marketing strategy, design, etc.
So, who were Apple Computers’ customers?
Those are students, educators and creative professionals – creative individuals.
On the other hand, IBM focused on businesses. In both cases, a specifically defined consumer market that leaves little room for confusion about the brand.
How To Create A New Category? -The new category should be based on the value offerings a brand can offer to the customer. For that, the company has to observe customers’ needs, desires, pains and choose value propositions that will solve customer’s pains and also match the business’ core strengths and core values. This is also called ‘Brand Differentiation’.
What ?
What customers wants? Desires? Pain points?
WHERE are the consumers?
Do you plan to send newsletters or post some Facebook Ads? Do your desired customers spend a lot of their time on Facebook? If not, think about a different strategy.
If we take into consideration the example of Facebook that has over 2 billion active accounts, you can easily target your audience using the Facebook Ads.
At least, that’s what “Nas Daily” did.
By using video ads they have made the incremental reach of 2.7%.
In other words, they have reached 68% of their target audience just by using Facebook and Instagram and then He Came to you tube
To summarize, in order to effectively position your brand in the market, you have to decide on your area of expertise, define your core consumers, and differentiate yourself from the competition.
Make your consumers be a part of your brand story by being relatable, motivate and inspire them.
Remember that the most successful people are those who are inspired by what they do.
Be a part of something that you will love developing, and you will definitively create the best version of the product that is possible.
Bournvita, a delicious chocolate health drink that is sometimes loved to be eaten raw! It is a brand of malted and chocolate malt drink mixes which is manufactured by Cadbury, a company of Mondelez International. Bournvita is the most popular brown beverages consumed as a milk supplement among children and mothers in India.
1. Focus on nutrition and health:
The main aim of Bournvita is to provide a healthy and tasty drink.
Nutrition of kids has always been a huge concern for Indian mothers. There is no compromise on it at all.
Most common nutrients that they look for are – carbohydrates, proteins, and mineral such as iron, calcium, and magnesium vitamins like B & D.
Bournvita seemed to understand the Indian market very well and thus provides a drink that provides a holistic healthy experience, that incorporates these elements.
2. Identifying the target audience:
Bournvita understands the demographics of its customers immensely.
Though the end-user is children, they do not have the purchasing power and may not be responsible to buy the product also.
All the decisions regarding food, nutrition and diet are taken by mothers in an Indian family. Ultimately, they are the ones who will make a purchase.
Therefore, Bournvita started targeting Indian mothers aggressively. This is the reason why ad campaigns of Bournvita include both mother and the child.
3. Understanding the preferences of the consumer:
Bournvita caught the idea that plain milk was not appreciated by all kids and thus adding a flavour which they like will make them happily drink milk every day.
Indians always resonated chocolate with Cadbury as the most liked flavour.
Since the parent company is Cadbury it was bound to make this perfect blend of chocolate and milk.
Giving chocolate flavour to Bournvita has been like a cherry on the cake, as children love chocolates.
The company maintained its granular texture of drink powder and the well – rounded flavour.
4. Expanding product mix:
Bournvita learnt that one product would not be sufficient to cater needs of different demographics of its customer keeping in mind the growing age of children.
It identified different products for the different age group to maintain the interest of its customers.
The company launched – Bournvita Five Star Magic for nutritional development, Cadbury’s Bournvita for physical growth, Bournvita Li’l Champs for young children.
It also came up with a product for young mothers and their healthy growth.
5. Providing “Extra” with Bournvita:
Though Bournvita has adopted a higher price range than its competitors, the projection of its nutritional value and taste is what housewives do not mind paying for.
It keeps its customers engaged by providing timely incentives.
These includes providing free chess game, mugs, freebies on winning Bournvita quizzes etc.
These are some measures through which it engages its customers and controls the pricing policy.
Bournvita, a delicious chocolate health drink that is sometimes loved to be eaten raw! It is a brand of malted and chocolate malt drink mixes which is manufactured by Cadbury, a company of Mondelez International. Bournvita is the most popular brown beverages consumed as a milk supplement among children and mothers in India.
It has strong and direct competition with Horlicks but still sustains its position in the market. T