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Pitchdeck 6.11.2014 (1)
This document presents a business plan for an aquaponics startup called the Family Fish Farms Network. The plan outlines the company's mission to address demand for locally grown food through aquaponics farms, introducing an innovative and sustainable business model. Key points include micro-franchising aquaponics systems nationally, producing a variety of fish and vegetables, achieving positive cash flow within 18 months, and creating over 200 new green jobs.
Pitchdeck 6.11.2014 (1)
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- 2. Table-of-Contents Mission Statement WhoWe Are Problems We Solve Engineered Aquaponics System Planned Initial Product Line Marketing Competitive Advantage Product Mix Project Milestones Consolidated Financials Our Commitment
- 3. To address thesignificant pent up national demand for fresh locally grown food. To accomplish this, through the deployment of aquaponics farms and to reach positive cash flow within 18 months from production start. We will accomplish this through the creation of a common brand and the introduction of a new, innovative, and sustainable business model
- 4. Who we are… The Family Fish Farms Network, A Native DC, High Tech, Local Food, Start Up With Over 1,500 Members Globally, we have access to the best experts in the world A DISTRUPTIVE TECHNOLOGY We will cause fundamental changes in the way food is grown and distributed. A GAZELLE Once optimized, our urban micro farms can be rapidly deployed across the country. Micro Franchise business model VALUE CHAIN Eliminate the wholesaler and sell producer direct to local customers Fresh Seafood 2 hours from harvest to table Locally grown seafood and vegetables BUSINESS MODEL National branding, Training, Standards, Marketing Local ownership Local Sales
- 5. We Grow Fishand Vegetables We Eliminate Farm Based Pollution We Save Massive Amounts of Clean Water We Reduce The Carbon Footprint We Promote Community Economic Development Quality Jobs with a Future
- 6. A CLOSED LOOPSECURE SYSTEM
- 7. Vegetables • Basil • Squash •Bok Choy • Collard Green • Sorrel • Arugula • Algae • Pharmaceutical Plants • Okra • Lettuce • Watermelon • Mint • Chives • Tomatoes • Cantaloupe • Cucumber Fish • Sea Bream • Branzini • Cobia • Red Drum • Black Sea Bass • Sole • Tilapia • Rainbow Trout • Striped Bass • Salmon Seafood • Oysters • Clams • Mussels • Blue Crabs • Shrimp • Lobster
- 8. Supply Cannot Presently MeetConsumer Demand MARKET GROWTH – • Present consumption of “organic” quality food, $21.3 Billion • Estimated future consumption of “organic,’ food expected to grow to $38.2 Billion. • Recent study in small mid-west city shows market demand shortfall of $300 Million annually PULL SYSTEM – • The demand for fresh locally grown food is significant • We can pre sell all we can grow.. Distributive structure enables rapid deployment Quality product accesses high end markets •High Profit •Lower Volume Controlled Expansion to down market (wholesale) outlets •High Volume •Lower Profit Branding permits consolidation of all fish and vegetable production under a single quality brand
- 9. Distributive Network National Distributionon local level Local Food – 12 Months of the year Consistent, high-quality, dependable delivery Can sign annual contracts, price and delivery assurance Produce Protein (Seafood) and Vegetables Strong community engagement
- 10. Market Pricing Seafood We areprice competitive with both locally produced and imported seafood products. However, imported products will never be able to compete on quality and freshness and that is a major part of the market. Vegetable For every harvest of mature Tilapia we will get six harvests of Boston Lettuce. Tilapia - a popular fish with high consumer demand • 45 million pounds are imported from Ecuador every year. • We can supply FRESH caught fish on a 12 mos. basis Boston Lettuce – Both popular and profitable • Easy and fast growing • Convenient to harvest
- 11. Jan - AplMay - Aug Spt Oct - Dec 2014 Jan - Apl May - Aug Spt Oct - Dec 2015 Jan - Apl May - Aug Spt Oct - Dec 2016 Jan - Apl May - Aug Spt Oct - Dec 2017 • Project Start • Start Up Activities • Growing Begins • Sales Of Tilapia Start • Expanded Fish Sales • Sales of Greenhouse Veggies • Capacity Expanded • Expanded Veggie Sales • Greenhouse Trays seeded • with Boston Lettuce, Micro-Greens, • Herbs Fish Tanks Stocked • Catfish • Rockfish Tomatoes, Peppers Cucumbers, Summer Squash • Positive Cash Flow Achieved 18 Months • Site Selection • Renovation and Build Out of: Indoor Fish Facility • Buried MIGS Unit, 15K sq ft Greenhouse; • Offices and Administrative Areas • Equipage • Staffing and Training • Branding and pre-Marketing Activities • 50% Expansion of Fish Tank Capacity • Additional 7,500 sq ft Grow Unit Built • Upgrade and Expansion of Office Space to • Accommodate Increased Production
- 14. A NEW GreenIndustry! Jobs for the 22nd Century • Fresh, locally grown Food • 200 Green Jobs • Urban Aquaponic Micro Farm • National Distribution • Local Production • Hub & Spoke Model • Vertical Growing System • Green Cybernetics